• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Digital Hot List Presentation - Giant Step Inc.
 

Digital Hot List Presentation - Giant Step Inc.

on

  • 1,159 views

Giant Step Inc. presents at the nextMEDIA Digital Hot List! ...

Giant Step Inc. presents at the nextMEDIA Digital Hot List!

The Digital Hot List is a market access program in which nextMEDIA searches high and low for the online properties, digital superstars or technologies that would interest advertising executives enough to pitch to their brands. Join us as we highlight this year's top nominees and find out what advertisers are looking for in terms of digital media initiatives and partnerships for 2010, how advertisers analyze digital initiatives before taking them to their clients, and who are the key players making this happen.

Statistics

Views

Total Views
1,159
Views on SlideShare
1,159
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Digital Hot List Presentation - Giant Step Inc. Digital Hot List Presentation - Giant Step Inc. Presentation Transcript

    •  
    • About Giant Step [ giantstep.ca ]
      • Digital Marketing Agency in Toronto, Canada
      • Producing marketing campaigns + online properties
      • Focus on branded online experiences
      • Many projects since 2003, including work for:
    •  
    • The Problem: How to use the Internet of 2010 to promote a Product / Content / Brand ?
    • Solution: Engage the audience as much as possible, wherever they are, through meaningful interactions
      • Create a branded online environment
      • Design it to be fun, active, and social
      • Integrate with the ‘ social media universe ’
      • Identify the fan-base + market directly
      • Learn + Adjust + Repeat
      How?
    • Moderation Fan Club Hall of Fame Personal Pages & Content Watch & Vote Systems of Engagement Web Sites Apps in Social Sites Mobile Apps Console Games Design a system with planned usage in mind (like a vending machine) Registration Games Activities Digital Platforms
    • Casual Games Scoreboard Creative Activities Engaging Activities Massive Multi-Player Games Branded Social Networks Crowd Sourcing Complex Creative Activities Design branded activities (provide exciting things to do) Feedback + Support ( follow / vote / review ) Simple Activities Deep / Complex Activities User-Generated Content
    • User-Generated Content Tools for Generating Content:
    • User-Generated Content Tools for Generating Content:
    • User-Generated Content Tools for Generating / Displaying / Managing Content
    • This is a complex process.. You have to build it step by step ..but it will increase the brand’s market influence and sales Activities UGC Incentives Impressions Direct Marketing 1:1 Basic Site
    • Need to integrate Technology + Marketing + Design to provide on going, meaningful experiences Technology Marketing Design What does it take?
    • Technology Marketing Design HTML Flash/Flex PHP/MySQL Servers/Hosting Will it work? Not slow? Not crush? On all browsers? Integration Testing Will they come back? Bring friends? Often? Will they use it? Enjoy it? Love it? Usability Look & Feel Brand Guidelines Wow Factor Time spent UGC posts Repeat visits Page visits Sharing
    • For Example..
    • Gogo’s are collectible toys
    • Gogo’s are collectible toys Kids collect, trade, and play simple games with them
    • Hundreds of characters in several series + sticker books, and other branded merchandise
    • The Challenge: GogosCrazyBones.com Build a site exciting enough that visitors will: 1. Signup 2. Come back regularly 3. Bring friends
    • Solution: Gogo’s Club * Gogo’s avatars * Game competitions * Creative activity competitions * Tracking personal collections + more
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    • User-Generated Content: Photos
    • User-Generated Content: ‘Mutations’
    • Results: * Launched in 9 languages + moderation * Millions of repeat visits per month * 500,000+ user generated content posts * Average 10 minutes spent per visit * High number of page views per visit * Latest news - 250 Million Gogo’s sold in 2009! * Producing animated TV series + Wii / DS games
    • Thank You! Gil Katz / gil@giantstep.ca Eyal Katz / eyal@giantstep.ca giantstep.ca