Digital Hot List Presentation - Giant Step Inc.


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Giant Step Inc. presents at the nextMEDIA Digital Hot List!

The Digital Hot List is a market access program in which nextMEDIA searches high and low for the online properties, digital superstars or technologies that would interest advertising executives enough to pitch to their brands. Join us as we highlight this year's top nominees and find out what advertisers are looking for in terms of digital media initiatives and partnerships for 2010, how advertisers analyze digital initiatives before taking them to their clients, and who are the key players making this happen.

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Digital Hot List Presentation - Giant Step Inc.

  1. 2. About Giant Step [ ] <ul><li>Digital Marketing Agency in Toronto, Canada </li></ul><ul><li>Producing marketing campaigns + online properties </li></ul><ul><li>Focus on branded online experiences </li></ul><ul><li>Many projects since 2003, including work for: </li></ul>
  2. 4. The Problem: How to use the Internet of 2010 to promote a Product / Content / Brand ?
  3. 5. Solution: Engage the audience as much as possible, wherever they are, through meaningful interactions
  4. 6. <ul><li>Create a branded online environment </li></ul><ul><li>Design it to be fun, active, and social </li></ul><ul><li>Integrate with the ‘ social media universe ’ </li></ul><ul><li>Identify the fan-base + market directly </li></ul><ul><li>Learn + Adjust + Repeat </li></ul>How?
  5. 7. Moderation Fan Club Hall of Fame Personal Pages & Content Watch & Vote Systems of Engagement Web Sites Apps in Social Sites Mobile Apps Console Games Design a system with planned usage in mind (like a vending machine) Registration Games Activities Digital Platforms
  6. 8. Casual Games Scoreboard Creative Activities Engaging Activities Massive Multi-Player Games Branded Social Networks Crowd Sourcing Complex Creative Activities Design branded activities (provide exciting things to do) Feedback + Support ( follow / vote / review ) Simple Activities Deep / Complex Activities User-Generated Content
  7. 9. User-Generated Content Tools for Generating Content:
  8. 10. User-Generated Content Tools for Generating Content:
  9. 11. User-Generated Content Tools for Generating / Displaying / Managing Content
  10. 12. This is a complex process.. You have to build it step by step ..but it will increase the brand’s market influence and sales Activities UGC Incentives Impressions Direct Marketing 1:1 Basic Site
  11. 13. Need to integrate Technology + Marketing + Design to provide on going, meaningful experiences Technology Marketing Design What does it take?
  12. 14. Technology Marketing Design HTML Flash/Flex PHP/MySQL Servers/Hosting Will it work? Not slow? Not crush? On all browsers? Integration Testing Will they come back? Bring friends? Often? Will they use it? Enjoy it? Love it? Usability Look & Feel Brand Guidelines Wow Factor Time spent UGC posts Repeat visits Page visits Sharing
  13. 15. For Example..
  14. 16. Gogo’s are collectible toys
  15. 17. Gogo’s are collectible toys Kids collect, trade, and play simple games with them
  16. 18. Hundreds of characters in several series + sticker books, and other branded merchandise
  17. 19. The Challenge: Build a site exciting enough that visitors will: 1. Signup 2. Come back regularly 3. Bring friends
  18. 20. Solution: Gogo’s Club * Gogo’s avatars * Game competitions * Creative activity competitions * Tracking personal collections + more
  19. 46. User-Generated Content: Photos
  20. 47. User-Generated Content: ‘Mutations’
  21. 48. Results: * Launched in 9 languages + moderation * Millions of repeat visits per month * 500,000+ user generated content posts * Average 10 minutes spent per visit * High number of page views per visit * Latest news - 250 Million Gogo’s sold in 2009! * Producing animated TV series + Wii / DS games
  22. 49. Thank You! Gil Katz / Eyal Katz /