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Digital Hot List - Notable.tv
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Digital Hot List - Notable.tv

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2010 Digital Hot List finalist - Notable.tv

2010 Digital Hot List finalist - Notable.tv

Published in: Business, Technology

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    • 1. For Young Professionals, by Young Professionals
    • 2. we’re tough to reach we have disposable income active online, 1,125 friends/followers on average we’re sharper than most mainstream media thinks we care about our careers we care about our social lives we influence trends we think we know more than you know  Meet Alex.
    • 3. Lifestyle Expert Philanthropy Expert Nutrition Expert Yoga Expert Real Estate Expert Fitness Expert Dance Expert Decor Expert YOUNG PROFESSIONALS NEEDED A DIGITAL BRAND WHERE WE COULD SHARE OUR VOICE, GET CONTENT WHEN WE WANT IT & CONNECT WHEN WE WANT TO. THAT INSPIRES, ENTERTAINS, AND MOTIVATES US - ONLINE AND OFFLINE IS THIS PORTAL WE OFFER BRANDS AND AGENCIES A TURNKEY PLATFORM TO SEEMLESSLY INTEGRATE … IT’S A WIN/WIN EQUATION CONTENT IS KING AND TURNKEY IS QUEEN
    • 4. what is Notable? Notable <www.notabletv.com> is Canada’s destination for all things Notable to Young Professionals Created for ALEX & For brands and agencies Multi-layered communication video article photo facebook & twitter communities e-blast EVENTS
    • 5. where we are now (as of June 9) Our Audience & Reach: Monthly Site Traffic = ~30,000 unique visitors & 170,000 Page Views (mostly Toronto based traffic … just wait for the national marketing push!) twitter = 9,200 + followers, 54 th most followed Canadian on twitter (go canada!) Globe and Mail has 15,000 National Post has 9,400 facebook = 2,400 group members & 10,000+ combined friends email subscribers = 6,500+ DEMONSTRATABLE AUDIENCE? absolutely! For More information please email us at [email_address] or by phone 416-994-9789
    • 6. At 3pm on Tuesday June 9 I put out a note looking for some support from our members in the social mediasphere on our recent nomination … This is what happened in the next 12 hours … For More information please email us at [email_address] or by phone 416-994-9789
    • 7.  
    • 8. that’s all great BUT what can NOTABLE do for you ??????? We understand the change & that budgets are tight metrics and justification are crucial what is the ROI? WE BRIDGE ONLINE AND OFFLINE in a way that is unique, quantifiable, memorable, and affordable For More information please email us at [email_address] or by phone 416-994-9789
    • 9. For More information please email us at [email_address] or by phone 416-994-9789 goal: generate consumer/ influencer awareness solution: pre-buzz: targeted e-Blast to Notable members, targeted tweets, FB promotion, post-branding: custom contest, video & photos of event shared through our channels photo w the most ‘likes’ would win 3-D TV results  example – Samsung 3-D TV Launch
    • 10. - Samsung 3-D TV Launch, example the post-branding lived on after long after … 250 attendees at event (clients request) Over 50 entrants in less than 48 hours Average photo had 55 ‘likes’ and was also tweeted x 1,125 (average # of friends/ followers) = 50 x 55 x 1,125 = over 3,000,000 impressions 3-D Backordered for months …
    • 11. - Samsung/ APEX PR, Testimonial  “ We have chosen to work with Notable on both the Samsung Galaxy mobile phone and the Samsung 3-D TV launch.  We wanted to generate significant buzz on a consumer level amongst the “who’s who” before the product was officially launched to the public – Notable is turnkey .  They created engaging ways for us to connect with this influencer both online and offline in a cost effective and memorable way.   Bonus: the buzz lives on after the campaign due to Notable’s unique relationship with key bloggers and personalities in the community.” For More information please email us at [email_address] or by phone 416-994-9789 Brock Penner Consultant, APEX PR on Samsung Account
    • 12. - client testimonial, ROGERS “ We were tasked with launching a major product and wanted to raise awareness with the right audience and bring cache and exclusivity to our event. Through NotableTV we were able to achieve that and more. Notable communicated our product to their considerable and highly valuable audience and their presence at our event created buzz and a sense of celebrity.   Their presence and communication vehicles were a major contributor to the overall success of our event! We will definitely be working with NotableTV again!” For More information please email us at [email_address] or by phone 416-994-9789 Stefania Mancini Sr Manager, Marketing, Rogers Digital Media
    • 13. where we are now Select Clients 
    • 14. media to date in the past 11 months
    • 15. where we’re going the national source on young professionals by popularizing the term & adding voyeuristic interest in US! If YOU want to reach 25-39 year olds in a meaningful way Notable will be top of mind think what Pete Cashmore has done for the social media-sphere For More information please email us at [email_address] or by phone 416-994-9789
    • 16. emerging brand, right? there is so much more to go, just getting started … Exciting?! Cross platform? TV? Talk Show? The Notable Quarterly is coming … NOW  please imagine for just 1 second where this can (and will) go 5 minutes is up