Fahrenheit 100 and Melty: Transmedia Storytelling is not only for Blockbuster franchises
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Cristiano Seixas presents at nextMEDIA Toronto 2010 in the Development 2.0 session. ...
Cristiano Seixas presents at nextMEDIA Toronto 2010 in the Development 2.0 session.
What do a Jamiacan reggae band, a Brazilian animation studio, a non-fiction producer and Craigslist have in common? They have all created next generation entertainment properties. Given the decrease in funding and financing of original content and the amount of money needed for marketing new entertainment brands, content creators have had to develop new ways of evolving their projects. Hear from the producers of an interactive graphic novel and a social TV play how they navigated the development landscape. Our first case study, join Cristiano Seixas and Nicholas Da Silva, creators of Dread and Alive - the graphic novel, website and top selling album in Jamaica - as they outline lessons in building an entertainment property from the ground up. Our second case study focuses on the birth of CraigslistTV. Join Drew Brown, former Producer of Project Runway and Executive Producer of Paranormal State, as he outlines the partnership entered with Craigslist and Youtube in creating an online documentary series following Craigslist users.
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