Laser Targeting Your Audiences with Cookies
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Laser Targeting Your Audiences with Cookies

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It used to be that the Girl Guides profited the most from cookies, but in the digital age there's more to it. Generated by your browser, cookies provide detailed information on your surfing habits. ...

It used to be that the Girl Guides profited the most from cookies, but in the digital age there's more to it. Generated by your browser, cookies provide detailed information on your surfing habits. Cookie exchanges are online systems that collect a mass amount of cookie data and enable the targeting of very specific user behavior. Kick your digital marketing initiatives into high gear or further monetize your existing web traffic by finding out more about cookie exchanges from a leading expert in the field.

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  • To customizeOne of the most powerful data analytics engine in the market Designed to process and translate over 750M BlueKai data events EVERY DAY into audience intelligence Real-time data analysis of BlueKai Exchange data on over 200m unique Internet usersA complete data profile of your target audience you can’t get anywhere elseA pulse of online shopping trends on over 160m consumersGain insightful custom audience intelligence for your clients – pixel-free! Expand campaign reach with statistically correlated audiencesDiscover and define completely new audiencesLogically target across the entire purchase funnel with validated branding and DR attributes
  • Create in real-time, comprehensive and analytically-powered media plans for any marketer without buying data or placing tagsYour media can include: Demo, geo, lifestyle and occupational make-up of their audience for targeting across the entire marketing funnelIn-market attributes indicating purchase intent for specific products or brands for DR offersCampaign expansion using non-intuitive categories that highly correlate with their target audience Comprehensive media proposal with succinct budget and campaign volume projections

Laser Targeting Your Audiences with Cookies Laser Targeting Your Audiences with Cookies Presentation Transcript

  • Why Data?
  • Historically, Proxies Drove Audience Targeting…
    … but proxies are weak indicators for knowing what people want to buy
    ?
    ?
    Zip code: 10018
    ?
    ?
    ?
    © 2010 Blue Kai, Inc. Confidential. All Rights Reserved.
    2
    www.bluekai.com
  • We give you exactly the customers you are looking for (and those who are looking for you)
    We give you a way to precisely define your audience and reach them at scale
    BlueKai Brings People, Not Proxies
    © 2010 Blue Kai, Inc. Confidential. All Rights Reserved.
    3
    KEYWORD SEARCHES
    30-year mortgage
  • BlueKai Exchange™ The Largest Data Auction Marketplace
    INTENT™
    Over 200M unique consumers
    CHANNEL PARTNERS
    © 2009 Blue Kai. Confidential. All Rights Reserved.
    4
    www.bluekai.com
  • How Does It Work
    © 2010 Blue Kai, Inc. Confidential. All Rights Reserved.
    5
    Collect keyword searches & page hints
    Deliver Relevant Ad based on THIS intelligence
    Target Media Against Intent Users
    Classify into Normalized Taxonomy
    BlueKai cookies these users and ingest these attributes into a normalized taxonomy which provides easy access to intent actions.
    Any combination of intent categories or users can be targeted across any digital media source.
    Deliver precise targeting to the advertiser and increase message relevance for the consumer.
    1
    2
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    4
    Consumer keyword search, vertical search, commercial search & page hints are collected across hundreds of partners.
    www.bluekai.com
  • BlueKai Intent™ The Largest Source of Intent Data
    © 2010 Blue Kai. Confidential. All Rights Reserved.
    6
    INTENT™
    Largestaggregation of over 160M unique in-market shoppers and keyword searchers available in the internet today
    Hybrid car
    www.bluekai.com
  • De-Mystifying BlueKai Intent™ Data
    © 2010 Blue Kai. Confidential. All Rights Reserved.
    7
    BlueKai processes billions of data events daily across keyword and non-keyword data types
    • Intent is the holy grail of marketing – targeting people, not pages
    • Intent provides highly scalable targeting at extremely granular levels
    • No longer sacrifice volume for performance – with BlueKai Intent, you can leverage high performance intent signals at massive scale
    BlueKai
    Intent
    www.bluekai.com
  • Segment Once– Apply Everywhere
    © 2010 Blue Kai. Confidential. All Rights Reserved.
    8
    BANNER
    VIDEO
    Able
    Ripe for Brand Messages
    SITE OPTIMIZATION
    Previously purchased products like…
    Willing
    Researching products like…
    ANALYTICS/CRM
    Ready tobuy now
    Ready
    Informs brand targeting attributes
    www.bluekai.com
  • Audience Discovery Reports
    Proprietary, Patent-Pending Analytics for Audience Discovery and Expansion
    Gain insightful custom audience intelligence for your clients – pixel-free!
    • One of the most powerful data analytics engine in the market
    • Designed to process and translate over 750M BlueKai data events EVERY DAY into audience intelligence
    • Real-time data analysis of BlueKai Exchange data on over 200m unique Internet users
    • A complete data profile of your target audience you can’t get anywhere else
    © 2010 Blue Kai, Inc. Confidential. All Rights Reserved.
    9
    www.bluekai.com
  • Create a Comprehensive Media + Data Plan for Any Marketer
    BlueKai ADR - Audience intelligence at your fingertips
    Real-time and insightful audience analytics to boost any media plan - without buying data or placing tags
    What are they about to buy? (Purchase intent for specific products or brands)
    How do youreach more? Expand campaign reach by discovering non-intuitive categories that highly correlate with their target audience
    Turn data intelligence into actionable campaigns?Immediately run high performance campaigns powered by recommended data through the BlueKai Exchange.
    What do they look like?
    (Demo, geo, lifestyle and occupational categories for targeting across the entire marketing funnel)
    © 2010 Blue Kai, Inc. Confidential. All Rights Reserved.
    10
    www.bluekai.com
  • Privacy Principles
    “Power to the People”
    Real Transparency
    Full Control
    Data Retention
    Robust Opt-out
    Enhanced Notice
    ‘White-label’ Registry Solution
    www.bluekai.com
    © 2010 Blue Kai. Confidential. All Rights Reserved.
    11
  • Thank you
  • The Digital Data Economy; BlueKai is at the core
    BUYERS
    80% of the top ad networks and several of the top portals buy BlueKai
    Geographic, Demographic, Psychographic, Interest, Frequent Buyers and B2B Data Providers:
    Largest Source of High Performance Intent Data
    The buyer names and logos used in this diagram are illustrative only
     
     
    Over 90% of intent data come from top 20 travel, finance, auto and retail sites on the Internet.
    SELLERS
    © 2010 Blue Kai, Inc. Confidential. All Rights Reserved.
    13
    www.bluekai.com
  • BlueKai is already inside - Just Go Live
    BlueKai is pre-integrated into most media companies already
    No more pixels. No more IOs. No more hassle.
    Sample Sites Included
    © 2010 Blue Kai, Inc. Confidential. All Rights Reserved.
    14
    www.bluekai.com