Why Data?<br />
Historically, Proxies Drove Audience Targeting…<br />… but proxies are weak indicators for knowing what people want to buy...
We give you exactly the customers you are looking for (and those who are looking for you)<br />We give you a way to precis...
BlueKai Exchange™ The Largest Data Auction Marketplace<br />INTENT™<br />Over 200M unique consumers<br />CHANNEL PARTNERS<...
How Does It Work<br />© 2010 Blue Kai, Inc. Confidential. All Rights Reserved. <br />5<br />Collect keyword searches & pag...
BlueKai Intent™ The Largest Source of Intent Data<br />© 2010 Blue Kai. Confidential. All Rights Reserved. <br />6<br />IN...
De-Mystifying BlueKai Intent™ Data<br />© 2010 Blue Kai. Confidential. All Rights Reserved. <br />7<br />BlueKai processes...
Intent provides highly scalable targeting at extremely granular levels
No longer sacrifice volume for performance – with BlueKai Intent, you can leverage high performance intent signals at mass...
Segment Once– Apply Everywhere<br />© 2010 Blue Kai. Confidential. All Rights Reserved. <br />8<br />BANNER<br />VIDEO<br ...
Audience Discovery Reports<br />Proprietary, Patent-Pending Analytics for Audience Discovery and Expansion<br />Gain insig...
Designed to process and translate over 750M BlueKai data events EVERY DAY into audience intelligence
Real-time data analysis of BlueKai Exchange data on over 200m unique Internet users
A complete data profile of your target audience you can’t get anywhere else</li></ul>© 2010 Blue Kai, Inc. Confidential. A...
Upcoming SlideShare
Loading in...5
×

Laser Targeting Your Audiences with Cookies

1,802

Published on

It used to be that the Girl Guides profited the most from cookies, but in the digital age there's more to it. Generated by your browser, cookies provide detailed information on your surfing habits. Cookie exchanges are online systems that collect a mass amount of cookie data and enable the targeting of very specific user behavior. Kick your digital marketing initiatives into high gear or further monetize your existing web traffic by finding out more about cookie exchanges from a leading expert in the field.

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,802
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
150
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • To customizeOne of the most powerful data analytics engine in the market Designed to process and translate over 750M BlueKai data events EVERY DAY into audience intelligence Real-time data analysis of BlueKai Exchange data on over 200m unique Internet usersA complete data profile of your target audience you can’t get anywhere elseA pulse of online shopping trends on over 160m consumersGain insightful custom audience intelligence for your clients – pixel-free! Expand campaign reach with statistically correlated audiencesDiscover and define completely new audiencesLogically target across the entire purchase funnel with validated branding and DR attributes
  • Create in real-time, comprehensive and analytically-powered media plans for any marketer without buying data or placing tagsYour media can include: Demo, geo, lifestyle and occupational make-up of their audience for targeting across the entire marketing funnelIn-market attributes indicating purchase intent for specific products or brands for DR offersCampaign expansion using non-intuitive categories that highly correlate with their target audience Comprehensive media proposal with succinct budget and campaign volume projections
  • Laser Targeting Your Audiences with Cookies

    1. 1. Why Data?<br />
    2. 2. Historically, Proxies Drove Audience Targeting…<br />… but proxies are weak indicators for knowing what people want to buy<br />?<br />?<br />Zip code: 10018<br />?<br />?<br />?<br />© 2010 Blue Kai, Inc. Confidential. All Rights Reserved. <br />2<br />www.bluekai.com<br />
    3. 3. We give you exactly the customers you are looking for (and those who are looking for you)<br />We give you a way to precisely define your audience and reach them at scale<br />BlueKai Brings People, Not Proxies <br />© 2010 Blue Kai, Inc. Confidential. All Rights Reserved. <br />3<br />KEYWORD SEARCHES<br />30-year mortgage<br />
    4. 4. BlueKai Exchange™ The Largest Data Auction Marketplace<br />INTENT™<br />Over 200M unique consumers<br />CHANNEL PARTNERS<br />© 2009 Blue Kai. Confidential. All Rights Reserved. <br />4<br />www.bluekai.com<br />
    5. 5. How Does It Work<br />© 2010 Blue Kai, Inc. Confidential. All Rights Reserved. <br />5<br />Collect keyword searches & page hints<br />Deliver Relevant Ad based on THIS intelligence<br />Target Media Against Intent Users<br />Classify into Normalized Taxonomy<br />BlueKai cookies these users and ingest these attributes into a normalized taxonomy which provides easy access to intent actions.<br />Any combination of intent categories or users can be targeted across any digital media source.<br />Deliver precise targeting to the advertiser and increase message relevance for the consumer.<br />1<br />2<br />3<br />4<br />Consumer keyword search, vertical search, commercial search & page hints are collected across hundreds of partners.<br />www.bluekai.com<br />
    6. 6. BlueKai Intent™ The Largest Source of Intent Data<br />© 2010 Blue Kai. Confidential. All Rights Reserved. <br />6<br />INTENT™<br />Largestaggregation of over 160M unique in-market shoppers and keyword searchers available in the internet today<br />Hybrid car<br />www.bluekai.com<br />
    7. 7. De-Mystifying BlueKai Intent™ Data<br />© 2010 Blue Kai. Confidential. All Rights Reserved. <br />7<br />BlueKai processes billions of data events daily across keyword and non-keyword data types<br /><ul><li>Intent is the holy grail of marketing – targeting people, not pages
    8. 8. Intent provides highly scalable targeting at extremely granular levels
    9. 9. No longer sacrifice volume for performance – with BlueKai Intent, you can leverage high performance intent signals at massive scale </li></ul>BlueKai<br />Intent<br />www.bluekai.com<br />
    10. 10. Segment Once– Apply Everywhere<br />© 2010 Blue Kai. Confidential. All Rights Reserved. <br />8<br />BANNER<br />VIDEO<br />Able<br />Ripe for Brand Messages<br />SITE OPTIMIZATION<br />Previously purchased products like…<br />Willing<br />Researching products like…<br />ANALYTICS/CRM<br />Ready tobuy now<br />Ready<br />Informs brand targeting attributes<br />www.bluekai.com<br />
    11. 11. Audience Discovery Reports<br />Proprietary, Patent-Pending Analytics for Audience Discovery and Expansion<br />Gain insightful custom audience intelligence for your clients – pixel-free! <br /><ul><li>One of the most powerful data analytics engine in the market
    12. 12. Designed to process and translate over 750M BlueKai data events EVERY DAY into audience intelligence
    13. 13. Real-time data analysis of BlueKai Exchange data on over 200m unique Internet users
    14. 14. A complete data profile of your target audience you can’t get anywhere else</li></ul>© 2010 Blue Kai, Inc. Confidential. All Rights Reserved. <br />9<br />www.bluekai.com<br />
    15. 15. Create a Comprehensive Media + Data Plan for Any Marketer<br />BlueKai ADR - Audience intelligence at your fingertips<br />Real-time and insightful audience analytics to boost any media plan - without buying data or placing tags<br />What are they about to buy? (Purchase intent for specific products or brands)<br />How do youreach more? Expand campaign reach by discovering non-intuitive categories that highly correlate with their target audience <br />Turn data intelligence into actionable campaigns?Immediately run high performance campaigns powered by recommended data through the BlueKai Exchange. <br />What do they look like?<br />(Demo, geo, lifestyle and occupational categories for targeting across the entire marketing funnel)<br />© 2010 Blue Kai, Inc. Confidential. All Rights Reserved. <br />10<br />www.bluekai.com<br />
    16. 16. Privacy Principles<br />“Power to the People”<br />Real Transparency<br />Full Control<br />Data Retention<br />Robust Opt-out<br />Enhanced Notice<br />‘White-label’ Registry Solution<br />www.bluekai.com<br />© 2010 Blue Kai. Confidential. All Rights Reserved. <br />11<br />
    17. 17. Thank you<br />
    18. 18. The Digital Data Economy; BlueKai is at the core<br />BUYERS<br />80% of the top ad networks and several of the top portals buy BlueKai<br />Geographic, Demographic, Psychographic, Interest, Frequent Buyers and B2B Data Providers:<br />Largest Source of High Performance Intent Data<br />The buyer names and logos used in this diagram are illustrative only<br /> <br /> <br />Over 90% of intent data come from top 20 travel, finance, auto and retail sites on the Internet.<br />SELLERS<br />© 2010 Blue Kai, Inc. Confidential. All Rights Reserved. <br />13<br />www.bluekai.com<br />
    19. 19. BlueKai is already inside - Just Go Live<br />BlueKai is pre-integrated into most media companies already<br />No more pixels. No more IOs. No more hassle.<br />Sample Sites Included<br />© 2010 Blue Kai, Inc. Confidential. All Rights Reserved. <br />14<br />www.bluekai.com<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×