Chango Inc.  Nov 2010
Massive imbalance 2%  of your time  spent searching Search Ads Display Ads 98%  of your  time surfing Effective -  Ads tar...
Our Innovation Search Ads Display Ads <ul><li>Remember what people are searching for </li></ul>2) Target display ads to us...
How to target ‘searchers’ <ul><li>Target your customers using keywords.  Broad, Exact & Phrase match support </li></ul><ul...
How it Works - Advertisers <ul><ul><li>Import your SEM Keyword list and CPC bid prices from AdWords </li></ul></ul><ul><ul...
How it Works – Data Partner <ul><ul><li>Add a piece of code to your site which allows Chango to collect search history </l...
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5 X Hot Technology Companies Presentation - Chango

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Chango presents at the 5 X Hot Technology Companies session at nextMEDIA!

Looking for the new technology that will take your business to the next level? Or how about a developer or hip design team that you can build your own custom solutions with? Meet the vendors you can partner with to make this happen. This series of five minute, five slide presentations will give you a great overview of some of the hottest technical solutions on hand for digital success.

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  • A search page is 100X more valuable Best Buy probably spends 20 million a month on search ads And perhaps 2 on Display. There is something broken in online advertising What’s the problem?
  • We’ve solved this problem. The only thing preventing them from spending more is lack of targeting Help companies like Travelocity find new travellers
  • Search works Reason shift hasn’t occurred is that
  • 5 X Hot Technology Companies Presentation - Chango

    1. 1. Chango Inc. Nov 2010
    2. 2. Massive imbalance 2% of your time spent searching Search Ads Display Ads 98% of your time surfing Effective - Ads targets consumers who exhibit ‘intent’ Less effective – Ads have no means of targeting ‘intent’
    3. 3. Our Innovation Search Ads Display Ads <ul><li>Remember what people are searching for </li></ul>2) Target display ads to users based on ‘intent’
    4. 4. How to target ‘searchers’ <ul><li>Target your customers using keywords. Broad, Exact & Phrase match support </li></ul><ul><li>CPC or CPM </li></ul><ul><li>End-to-End solution – We buy media across major ad exchanges & select relationships with direct publishers and ad networks </li></ul>
    5. 5. How it Works - Advertisers <ul><ul><li>Import your SEM Keyword list and CPC bid prices from AdWords </li></ul></ul><ul><ul><li>Use our dynamic ad creator to instantly create display ads </li></ul></ul><ul><ul><li>Search Retarget! </li></ul></ul>
    6. 6. How it Works – Data Partner <ul><ul><li>Add a piece of code to your site which allows Chango to collect search history </li></ul></ul><ul><ul><li>Chango will anonymously retarget those users with your data </li></ul></ul><ul><ul><li>Earn revenue from data which was previously un-monetized </li></ul></ul>We’re Looking for:

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