…Digital consumersare being perceived as a growing NUMBER… A measurable metric
“Twitter has over 500 million activeusers as of 2012…. generating over 340 million tweets daily…. and handling over 1.6 billion searchqueries per day… Facebook has over one billion active users…. trillions of e-mails sent, millions of apps downloaded…. footage uploaded….”
Ray Kurzweil: The Secret of Human Thought Revealed “2045 will give birth to Singularity – a time of total transformation, in which we will have near-infiniteintelligence at our disposal…merge with our computers… cast off our bodies… extend our lives…”
We haven‟t(& will not) suddenly become a newly evolved species.. Consumer 2.0… With a USB portbehind our head …emitting a quiet hum as we go online…
We are… and will remain… what we always wereBeings in a body & subject to the (m)other‟s gaze…The numbers are large because they are simply a new manifestation of old human truths.
How to connectto the psyche of the digital consumer…?
cognition automatic thoughts Attitudes, images, beliefs, cognitive distortionsCurrent thoughts Evidence for Evidence against Desired thought What must change HOT thought
emotion affective states Moods, feelings and intensity Current Evidence for Evidence against Desired emotion What must changeemotions HighestCHARGE
sensation physiological statesObservable bodily response Current sensations Evidence for Evidence against Desired sensations What must change BURNING sensation
personality predisposition Temperament, proclivities, cultural contextCurrent personas Evidence for Evidence against Desired persona What must change EMERGENT persona
behavior Actions/ReactionsCurrent behaviors Evidence for Evidence against Desired behavior What must change DOMINIANT behavior
“Our body always bears the trace of the (m)other. It is the site where we negotiate the meaning of sameness & difference. Facing the reality of the body &psyche… means taking ownership of its desires & limitations. Of course, death is the ultimate „otherness‟…. When we have to hand it all back.” Dr. Lemma
thank you For more information please contact: Ms. Batool Batalvi SB&B Research Suite# 4001 33, Charles St, East Toronto, ON M4Y 0A2 Tel: 416.417.4559 Email: email@example.comCONFIDENTIAL – THIS DOCUMENT IS THE PROPERTY OF SB&B RESEARCH DO NOT COPY OR DISTRIBUTE WITHOUT PERMISSION Presented: nextMEDIA Dec 3, 2012 The Carlu Toronto