Online Future for the Directory Assistance Industry
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Online Future for the Directory Assistance Industry

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Exploring a future for Directory Assistance service providers in an industry that is being invaded and having its profits decimated by Google....

Exploring a future for Directory Assistance service providers in an industry that is being invaded and having its profits decimated by Google.

Presentation by Farhad Divecha for the Keynote session at the 2009 International Innovation Awards from 118Tracker

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Online Future for the Directory Assistance Industry Online Future for the Directory Assistance Industry Presentation Transcript

  • Online Futures By Farhad @AccuraCast
  • About AccuraCast
    • London’s leading search engine marketing agency
    • First & foremost mobile search marketing agency
    • One of the first Google Qualified Companies in UK
    • Recognised authority on next-generation search marketing (Forbes, Business Week, CNet)
    • Registered 100% Ethical SEO ®
    • Over 100 clients worldwide
    • Founded in February 2004
  • Our Services
    • Search engine optimisation (SEO)
    • Paid search advertising (PPC)
    • Mobile search marketing
    • Social media marketing
    • Multilingual marketing
  • Clients
    • Should you fight Google?
    • Exploring opportunities in a world dominated by Google
    • Case studies: Companies that had Google invade their space and yet survived
    Agenda
    • Who makes Google money?
    Who Are Google’s Clients?
  •  
    • Loyal customer base
    • Always puts customers first
      • Even above advertisers!!
    • Robust advertising solution with proven results
    • Constant innovation
    • 76.7 billion out of 113 billion searches worldwide on Google in July 2009 => 67.6% market share (comScore)
    What makes Google... GOOGLE?
    • 8.9 billion searches on Yahoo!
    • 8 billion searches on Baidu
    • 3.3 billion searches on Microsoft
    • YouTube monetisation
    • Google Audio Ads
    • Google Print Ads
    • Pay per call advertising
    • Jaiku
    But Then...
    • In search – NO
    • Elsewhere – Maybe
    • Plenty of opportunities to coexist
      • Partner with Google
      • Play just outside their turf
      • Use Google as a marketing medium
    So, Should You Fight Google?
  • Marketing Potential On Google
  • Who’s Tapping Into Potential?
  • Other Potential Being Tapped
    • Google Analytics – Free!
    • Omniture & Nedstat differentiate by providing much more in-depth services at a much higher price tag
    Case Study: Analytics
    • Google Product Search
    • Kelkoo, MoneySupermarket, Shopzilla, CompareTheMarket etc. use Google to fight Google
    Case Study: Price Comparison
    • Google Orkut
    • Facebook innovates, clears up the screen space, gives users the experience they want
    • Listens to user feedback!
    Case Study: Social Media
    • YouTube
    • TV networks & manufacturers are adapting to Google and changing user habits
      • Lower ad rates
      • Online content
      • Bringing the Internet to the TV
    Case Study: TV
    • Broaden reach on search
      • Target popular keyword categories
      • Optimise & advertise
    • Provide new ad formats on site
    • Pay per call, In-call advertising
    • Socialise
    • Join forces with Yahoo!, Live, Baidu
    • Listen to your users!!!
    Opportunities
  • Where Can You Broaden Reach?
  • Thank You Farhad Divecha Director, AccuraCast [email_address] Phone: +44 800 019 6813