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Search engines are now the primary source of traffic to all online businesses. This is especially true in the travel industry, where Google is perhaps the single most important marketing channel.
This presentation was delivered at the IGLTA 2010 Convention in Antwerp to help Gay & LEsbian travel providers to focus on intelligent search engine marketing.
The presentation starts with a quick comparison of paid v organic search marketing. Attendees were then shown free tools they can use and were provided helpful tips on creating and managing paid and organic search campaigns.
The goals of the session were to help attendees:
(1) Learn how to identify the right keyword trends
(2) Learn how to target those keywords in Google without spending too much money, and,
(3) Learn how to maximise the return on investment in search marketing activities.
Case studies of successful search marketing campaigns implemented by Pink! AccuraCast were included to illustrate real-world implementations of the strategies we cover in the session.