Better Living Through Blogging

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I took up blogging at the suggestion of my friend Cory Doctorow when my job responsibilities had been whittled down to five minutes of actual work per day. What started as a way to break out of boredom turned out to be a life-changer: I made many new friends, got a couple of TV appearances, landed a couple of jobs, met my wife and even dodged a bullet. In this presentation, I'll regale you with stories about how I made my life better through blogging, share what I've learned over the past seven years and give you some tips and tricks that I've found useful. And yes, there will be prizes and a rock and roll accordion performance, too!

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Better Living Through Blogging

  1. 1. Internet Explorer 6, Windows ME and Comic Sans: The Holy Trinity of the Web Joey deVilla Developer Evangelist Microsoft Canada
  2. 2. Better Living Through Blogging Joey deVilla Developer Evangelist Microsoft Canada
  3. 3. Who am I?
  4. 4. ―Since it’s now fashionable to laugh at the conservative Academie Francaise, I have remained a rebel by joining it.― -- Jean Cocteau
  5. 5. The Take-Away
  6. 6. Outliers: The Story of Success (Malcolm Gladwell)
  7. 7. How to Make Luck (Marc Myers)
  8. 8. There is a formula for success
  9. 9. Ability alone is not enough
  10. 10. Effort alone is not enough
  11. 11. You need opportunities along with ability and effort
  12. 12. You need ways to create opportunities
  13. 13. The Accordion
  14. 14. May 1, 1999 (daytime): Queen’s Park Cutback Protest
  15. 15. May 1, 1999 (nighttime) Sanctuary Vampire Sex Bar
  16. 16. November 30, 1999: New York City
  17. 17. December 1999: Chapters Online Holiday Party
  18. 18. ―I have no idea what you do, but I want to hire you!‖
  19. 19. ―The street finds its own uses for things.‖ (William Gibson)
  20. 20. ―The intention of users has more impact than the intention of the designers.‖ (Clay Shirky)
  21. 21. The accordion doesn’t scale
  22. 22. Blogging is Accordion 2.0
  23. 23. Blogging is Accordion 2.0
  24. 24. Blogging is Accordion 2.0
  25. 25. A Blogger is Born
  26. 26. ―The word blog should be an acronym for Best Listing On Google.― (Will Pate)
  27. 27. ―Tools don’t get socially interesting until they get technologically boring.‖ (Clay Shirky)
  28. 28. Friends
  29. 29. B-Harmony
  30. 30. ―Internet dating is a web of lies and obesity.―
  31. 31. Blogging Saves Lives
  32. 32. Work
  33. 33. Heather ―Dooce‖ Armstrong
  34. 34. 77% of recruiters surveyed say that they use search engines to check out job candidates.
  35. 35. 1 in 4 hiring managers say that they use search engines to research potential employees.
  36. 36. There may be have been up to 50 million proper-name searches in 2006.
  37. 37. ―Over time, the lack of a Web presence — particularly for IT professionals — may well turn from a neutral to a negative.‖
  38. 38. ‖If someone came looking for a senior-level job and had left no mark on the Internet, I’d see that as a big negative.―
  39. 39. Tucows (July 2003 – November 2007)
  40. 40. ―The fact that he had a blog was absolutely a factor. His weblog really gave us insight into how he was a great communicator, how he has a gift for the gab, his understanding of technology and his writing talent. It enabled me to drill deeper and get a better look at the kind of person he is.‖
  41. 41. [Well-funded, badly run startup] (November 2007 – March 2008)
  42. 42. b5media (March 2008 – September 2008)
  43. 43. Microsoft (October 2008 – ???)
  44. 44. Writing
  45. 45. 10,000 hours
  46. 46. Self
  47. 47. Exposure
  48. 48. Money
  49. 49. $132,994.97? Really?
  50. 50. Accordion Guy, April 2008 – April 2009 2.7 million hits, 2.1 million uniques
  51. 51. Global Nerdy, April 2008 – April 2009 1.4 million hits, 1.1 million uniques
  52. 52. How Much?
  53. 53. 4 jobs
  54. 54. 6 years of employment at a decent to great programmer’s salary
  55. 55. From laid off to Sith Lord in 3 weeks during the econopocalypse
  56. 56. A call from a New York Book publisher
  57. 57. Where do you find the time?
  58. 58. Consumer: A gullet that lives at the end of the distribution system’s conveyor belt, who gulps down products and craps out cash. (Jerry Michalski)
  59. 59. ―When you don’t create things, you become defined by your tastes rather than ability. Your tastes only narrow and exclude people. So create.‖ (why the lucky stiff)
  60. 60. Thank You
  61. 61. The Adventures of Accordion Guy in the 21st Century joeydevilla.com Global Nerdy globalnerdy.com Canadian Developer Connection blogs.msdn.com/cdndevs Contact me! joey.devilla@microsoft.com / joey@joeydevilla.com

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