Website Globilization Webinar

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Website Globilization Webinar

  1. 1. Website Globalization WebinarThis article was originally published on the Acclaro blog.Category: Marketing, Websites, Localization TipsPicture this: A native Spanish speaker justmoved into a new house in Phoenix and itspretty clear that theyre going to need a newkitchen faucet. Theyre not quite sure where thenearest home improvement store is, andanyway, theyre used to buying items online.So they start searching the web for kitchenfaucets. Only, they dont type "kitchen faucet"into Google; they type "grifería."The top search results are fairly useless: a bunch of faucet companies based in Spain, a Deltafaucet product sheet PDF that takes a long time to load and doesnt have what theyre lookingfor anyway. The right-hand column is also empty of relevant results, just an ad that says,"¿BuscasGriferias? ConsigueMejoresResultados con ASK.com."Why such lack of targeted, relevant results for this proactive, ready-to-buy consumer? Perhapsthe faucet industry isnt aware that... Non-native English speakers are four times more likely to buy products offered and documented in their own languages. Even for those who can read English, more than 60% prefer buying from sites in their own language. 65.5% of English-proficient consumers still favor local-language products.And, more importantly, that the Hispanic market in the U.S. is poised to reach $1 trillion by theend of this year. Thats a lot of faucets!Dont fall into the habit of ignoring foreign language markets. Even companies that sell productsand services to domestic customers should consider launching a localized website as part oftheir marketing and sales growth strategy.Page 1: Website Globalization Webinar Copyright © Acclaro 2012
  2. 2. Dont know where to start? Join Acclaro on Thursday, September 23, 2010 at 9am PT /noon ET for a free, live one-hour webinar that will help you start thinking about how to reachthose foreign language visitors."The Basics of Website Globalization," led by Acclaros website localization expert Jon Ritzdorf,will explain how taking a website "global" and selling to new language markets requires morethan simple content translation. Companies should consider design, site architecture,technology and processes.What youll learn from this webinar: 1. Once you build your localized website, how will your target visitors find your site? 2. How will they navigate, and what will they see? (Hint: you often cant just use the same images!) 3. How will they interact with your site? How can you be prepared for new kinds of inbound communication and business interactions?Well also cover how to keep your costs of translation down, as well as some extra tips andtricks that will make your website have a powerful impact on your new visitors, increasingconversion rates and bringing great ROI to your project. Space is limited, so register to attendthis webinar today.About Acclaro: Acclarois an international translation and localization company thathelps the world’s leading brands succeed across cultures. We specialize inwebsitetranslation, marketing campaigns, documents and software localization to give clientsan authentic voice in key language markets. North America: 1-866-468-5106 Worldwide: +1-914-468-0222 www.acclaro.comsales@acclaro.comPage 2: Website Globalization Webinar Copyright © Acclaro 2012

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