Spanish Language Bloggers a Growing ConsumerInfluenceThis article was originally published on the Acclaro blog.Category: M...
Concerning their blogging habits, a surprising 3 in 4 of Latina bloggers surveyed blog two ormore times per week. Some 77%...
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Spanish Language Bloggers Growing Consumer Influence

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Spanish Language Bloggers Growing Consumer Influence

  1. 1. Spanish Language Bloggers a Growing ConsumerInfluenceThis article was originally published on the Acclaro blog.Category: Marketing, Global Trends The number of Hispanic women starting blogs hit a peak last year, with 63% of Latina bloggers founding their blog in 2009, according to the LATISM Bloguera Survey, which questioned 939 respondents in the United States and Latin America. Theres been a steady increase in the number of blogs authored by Latinas since 2006 to date, and projections indicate that the number will continue to increase throughout 2010, the study found."Through blogging, they have planted themselves right at the epicenter of merging worlds:between tradition and modernity, between off-line and on-line, between English and Spanish,between American and Latino cultures," observed Ana Roca-Castro, Chair and Founderof Latinos in Social Media (LATISM).Considering the vast projected growth of the Spanish-speaking population in the U.S. and theirspending power, these Latina bloggers are certainly something to watch for companies lookingto track this emerging online consumer segment.Other key findings from the study: They are young - The largest group of respondents is between 30 and 39. Many are mothers: 83% of respondents have between 2 and 4 kids They are often the heads of household: 70% are either single, divorced or separated Income: 46.5% reports earnings of $80,000 -89,000 a year, closely followed by 44% who earn $30,000 to $39,000 a year. Less than 3% reported earnings of $100,000 or morePage 1: Spanish Language Bloggers a Growing Consumer Influence Copyright © Acclaro 2012
  2. 2. Concerning their blogging habits, a surprising 3 in 4 of Latina bloggers surveyed blog two ormore times per week. Some 77% have invested in their own domain, and 43% manage morethan one blog. A whopping 99% are active in social media, and they are very much into usingmobile: 81% use their phone to tweet, 90% for Facebook.What do they blog about? 63% blog about Parenting, followed closely by Latino issues (54.4%). Other popular topics included Heritage/Culture, Cooking/Recipes, Beauty/Fashion, Art, Technology and Politics. While 37% of Latinas blog mostly about their ethnicity, most seldom or ever focus on this factor. Most feel being a Latina has helped them find sponsorships and readers and readers but in general feel they get less opportunities compared to non-Latinas.One interesting item to note is that 72% of respondents blog inEnglish! That doesnt mean that readers and comments are all inEnglish, but it does seem that Latinas are making steps tocommunicate in the generally accepted "language of the web."As the number of Spanish-speaking bloggers increases, there islikely going to be a higher volume of Spanish-only blogs, particularly as authors start assumingwider reach via automatic web text translation tools. If your company plans on utilizing socialmedia in the coming year and havent yet put in place a translation process for these keyinfluencers, now might be the time to start!About Acclaro: Acclaro is an international translation and localization company thathelps the world’s leading brands succeed across cultures. We specialize inwebsitetranslation, marketing campaigns, documents and software localization to give clientsan authentic voice in key language markets. North America: 1-866-468-5106 Worldwide: +1-914-468-0222 www.acclaro.comsales@acclaro.comPage 2: Spanish Language Bloggers a Growing Consumer Influence Copyright © Acclaro 2012

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