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E learning Localization Can save-millions
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E learning Localization Can save-millions
Dec 21, 2012
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Transcript of "E learning Localization Can save-millions"
1. Done Right, E-Learning Localization Can SaveMillionsThis article was originally published on the Acclaro blog.Category: Training & eLearningThe recession last year (wait, is it over yet?) breezed over a few product and service sectors,and was even downright friendly to some. E-learning was one of those. With the recession,many companies began relying more on freelancers and contractors to fulfill work that waspreviously being done in-house, and incorporating flexible working practices into their HRpolicies, which expanded the need for virtual training.On top of that, companies looking to cut costs turned abroad for cheaper workforces, who inturn need to be trained in their foreign tongue. (An adult educated to university level in aforeign language has only a quarter of the vocabulary compared to a native speaker.)Knowledge and training for foreign language workers needs to be customized for their languageand often their culture, too.When localized correctly, e-learning can be a highly efficient, cost-effective learning medium. Ithelps with brand and company consistency as it delivers a uniform training solution across bothlanguages and cultures. But its not as easy as it sounds. Localizing e-learning solutions is justas tricky as software localization, with all the potential traps of marketing translation.Heres an example:A Canadian-based company that sells driver e-learningpackages was rapidly expanding into 20 countries in justtwo years. The company realized too late that the producthad some serious cultural flaws, the Wall StreetJournal reported:The dialogue in the lessons had been poorly-translated and the driving instruction failed toaddress geographic nuances. For example, AlertDriving teaches that the center lane is thesafest on a multi-lane highway, but that is untrue in Dubai, where the center lane is usedexclusively for passing.Page 1: Done Right, E-Learning Localization Can Save Millions Copyright © Acclaro 2012
The cost of re-doing what was already in the market was about $1 million, and it took 18months to completely fix the localization issues.How do you prevent a disaster like this from happening? Do it right the first time. You can neverbe too careful with localization. Choose a translation partner you trust, and educate yourself onthe process and some tips from experts, such as avoiding string concatenation in your originalproduct and making font properties customizable.You can also minimize costs by following best practice authoring processes, limiting the use ofvideo, and making sure the translation firm you select makes good use of translation technologysuch as terminology management and translation memory software.Because its all worth it in the long run! The future for e-learning looks great; the industry isprojected to reach $107.3 billion in value by 2015, according to a recent report. Primary growthdrivers behind its success are cited as being cost reductions, flexibility and the needs ofdispersed, global workforces — all factors that spun out of the recession but are not likely to goaway anytime soon.Image attribution: woody1778aAbout Acclaro: Acclarois an international translation and localization company thathelps the world’s leading brands succeed across cultures. We specialize inwebsitetranslation, marketing campaigns, documents and software localization to give clientsan authentic voice in key language markets. North America: 1-866-468-5106 Worldwide: +1-914-468-0222 firstname.lastname@example.orgPage 2: Done Right, E-Learning Localization Can Save Millions Copyright © Acclaro 2012