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A Spotlight on Women in Localization
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A Spotlight on Women in Localization

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  • 1. A Spotlight on Women in Localization: A Silicon-Valley Group Gone GlobalThis article was originally published on the Acclaro blog.Category:Client Successes & Acclaro NewsThree talented women with a vision. Four Masters degrees and one Doctorate. Combinedfluency in 10+ foreign languages. Forty years of localization management experience. The mathis pretty impressive – and the sum is one groundbreaking group: Women in Localization,founded in 2008 in Northern California’s Silicon Valley.Anna Schlegel of NetApp, Eva Klaudinyova of VMware, Inc. and Silvia Avary-Silveira of Symantec, are the pioneers of this new group (previously NCWL for NorthernCalifornia Women in Localization), and their credentials are impressive (see their bios). Theireducation and professional experiences in the industry with leading international companiessuch as NetApp, VMware, VeriSign, Xerox, Cisco and Symantec make them the femaleequivalents of Warren Buffet to the localization industry. If anyone is qualified to lead aninternational support group for women in the field, it is most certainly these three ladies. WL was forged out of passion for globalization and a desire to facilitate networking among female localizers. “We wanted to have a group for women where they could ask questions and share their professional challenges without feeling intimidated”, Anna Schlegel explains. “This would be a dedicated place for women to develop their careers in localization with a goal of creating an open and collaborative forum where women could share theirexpertise and experience…Women often get overlooked for career moves and promotions, so wewanted a group where women could help each other to grow and learn.”WL began with four members, quickly grew to 35 and now counts over 200+ worldwide. Theinitial idea was to create a local community for professionals in Northern California, a sort ofsupport group that would meet regularly to network, discuss localization processes and bestpractices and get advice on infrastructure, vendors and other industry-related topics. But soonafter the group’s creation, requests began to pour in from women in other countries whoPage 1: A Spotlight on Women in Localization Copyright © Acclaro 2012
  • 2. wanted to join the network. Membership has since expanded into Europe, Asia and LatinAmerica, with the latter in the lead for member count.The three co-founders would like to encourage women across the globe to create local chaptersfor gatherings and networking events. Their business model seeks to facilitate face-to-faceinteraction among industry professionals in each local community while uniting membersglobally via an on-line forum. The group is currently working on a website which will promote aninternational exchange of ideas and information.Learn more about this group and join their ranks by visiting their profile on LinkedIn. As amember, you can benefit from a wealth of information sharing via their discussion boards, jobpostings, mentoring and quarterly events featuring presentations on various localization topicsand trends.BiosAnna SchlegelAnna Schlegel is Director of Globalization Programs at NetApp. Her background encompasses 20years of leading international web teams, localization and global engagement teams at VMware,Acclaro, VeriSign, Xerox and Cisco. Anna is a native of Catalonia, and holds a Masters inGerman Philology from the University of Berlin and is fluent in 6 languages. Anna is a co-founder of Women in Localization.Eva KlaudinyovaEva Klaudinyova is Sr. Localization Manager in the Corporate Globalization Program at VMware,Inc., responsible for managing localization teams in Asia, Europe and Latin America. Apart frommanaging worldwide localization production, she is also responsible for linguistic quality,terminology and localization processes, as well as overall Globalization budget. She has beenworking in the localization industry since 2000. She holds a Master’s degree in ForeignLanguage Teaching from Slovakia, as well as a Master’s degree in Translation from theMonterey Institute of International Studies in Monterey, CA. She is a co-founder of the Womenin Localization (formerly NCWL) group.Silvia Avary-SilveiraSilvia is a senior localization manager at Symantec. She joined the company in August 2010when Symantec acquired VeriSign Authentication Services. Silvia has worked for VeriSign’sinternational web team since 2005 and is continuing that work as part of Symantec. A native ofBrazil who has been living in the United States for the past 13 years, Silvia started herlocalization career doing translation and interpretation for several companies in the Bay Area.Page 2: A Spotlight on Women in Localization Copyright © Acclaro 2012
  • 3. Silvia has over ten years of localization experience, and she is fluent in Portuguese, English andSpanish. She has a marketing background and holds an MBA from San Francisco StateUniversity. Silvia has participated in numerous conferences and seminars and is a co-founder ofWomen in Localization, which aims to create a forum for women to develop their careers inlocalization and share experiences. She is also a Doctor of Veterinary Medicine by training but inthe past several years has only provided care for her two mixed breed pooches.Meet the Members of the Board:- Anna Schlegel, NetApp, Chairwoman and co-founder, Executive Board Member- Eva Klaudinyova, VMware, Co-founder, Executive Board Member (Continuing EducationManager)- Silvia Campos, Symantec, Co-founder, Executive Board Member (Events, MembershipManager)- Luciana Vecchi, Adobe - Treasurer, Executive Board Member- Carrie Fischer, Oracle - Public Relations Manager- Lynda Roslund, Comsys - Event ManagerWomen in Localization, WL (previously Northern California Women in Localization, NCWL) is anon-profit group founded by 3 industry colleagues and friends to promote the growth of thelocalization profession by mentoring and networking among professionals. The Board andManagers will meet monthly and rotate the Chair of the Board on a yearly basis. The group isseeing steady global uptake and the membership is growing daily with the addition ofprofessional women localizers from around the world.The group tackles issues such as engineering localization, worldwide planning, websiteglobalization, working in virtual teams, latest globalization tools and process or writing forinternational audiences.About Acclaro: Acclaro is an international translation and localization company thathelps the world’s leading brands succeed across cultures. We specialize inwebsitetranslation, marketing campaigns, documents and software localization to give clientsan authentic voice in key language markets. North America: 1-866-468-5106 Worldwide: +1-914-468-0222 www.acclaro.comsales@acclaro.comPage 3: A Spotlight on Women in Localization Copyright © Acclaro 2012

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