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Linked In Webinar

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Beginner Webinar on LinkedIn A Marketing Plan for beginners in business and social media

Beginner Webinar on LinkedIn A Marketing Plan for beginners in business and social media

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Linked In Webinar Linked In Webinar Presentation Transcript

  • ASTD Tucson Chapter Social Media Webinars
    How to Get Started With LinkedIn
    With Sue Porter CPLP, CMEC The “Accidental Leader”
    1
  • Your Social Media Strategy!
    • What: Do you hope to accomplish
    • How: Which platform is best?
    • Why: Choose LinkedIn – I’ll answer this questions today.
    MARKETING PLAN
    • Gain Influence
    • Create Strategic Partners
    • Build a Network
    • Find New Customers
    • Increase Brand Awareness
    • Find the best most experienced team
    • Develop your team
    Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC
    © 2010 t 520-370-4811 t AccidentalLeader@comcast.net
    2
  • LinkedIn Facts
    • FOUNDED in 2002
    • PURPOSE: a Social Media site focused for business where users maintain a list of “connections”, people they know and trust in business.”. Users may invite anyone to connect, to be a part of their contact list, even if they aren’t a site user.
    • 80 Million Users: In 200 countries
    Sue Porter t The “Accidental Leader” tDynamic Personal Development LLC
    © 2010t 520-370-4811 t AccidentalLeader@comcast.net
    3
    • Employers can check into, & find quality employees
    • Employers can list jobs
    USERS CAN:
    • Discover future partners/joint venture partners
    • Test market ideas and products
    • Find jobs and research companies
    • Gently market to their connections
    Ways to Use Your List of Connections:
    Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC
    © 2010 t 520-370-4811 t AccidentalLeader@comcast.net
    4
    • Job Seekers can review potential company managers where they may want to work
    • Can build a branded profile for public view
    • Can follow companies and keep up on what they’re offering
    • Be introduced to a second and third degree person you would be interested in connecting by asking for an introduction by your first degree connection
    Sue Porter t The “Accidental Leader” tDynamic Personal Development LLC
    © 2010t 520-370-4811 t AccidentalLeader@comcast.net
    5
  • Features Include:
    • Gated-Access Approach
    • LinkedIn Answers: like Yahoo! Answers
    • Linked Groups
    • LinkedIn Polls
    • LinkedIn Direct Ads (a form of sponsored ads)
    • One Can save jobs which they would like to apply for
    Sue Porter t The “Accidental Leader” tDynamic Personal Development LLC
    © 2010t 520-370-4811 t AccidentalLeader@comcast.net
    6
    • Slide Share Application
    • Amazon Reading List
    • Upload Your Blog
    • Answer Questions and Ask Questions
    Ultimate Goal is to:
    INTERACT AND CONNECT - INTERACT AND CONNECT
    Sue Porter t The “Accidental Leader” tDynamic Personal Development LLC
    © 2010t 520-370-4811 t AccidentalLeader@comcast.net
    7
  • Suggested Daily Activity
    • Update your status message every day
    • Answer questions once or twice a week
    • Check your groups and participate
    Periodically
    • Add a book you’re reading to the book list
    • Start a discussion in one of your groups (read their rules)
    Add value to everything you do – make suggestions,
    give helpful feedback, provide links and connections where appropriate, and have fun!
    Sue Porter t The “Accidental Leader” tDynamic Personal Development LLC
    © 2010t 520-370-4811 t AccidentalLeader@comcast.net
    8
  • For Further Reference:
    • http://linkedin.com/about
    • http://mashable.com/ Social Media News
    • LinkedIn for Dummies by Joel Elad, MBA
    • LinkedIn for Dummiesby Scott Allen
    • How to Find a Job on Linkedin, Facebook, Myspace, Twitter, & Other Social Networks book
    Sue Porter t The “Accidental Leader” tDynamic Personal Development LLC
    © 2010t 520-370-4811 t AccidentalLeader@comcast.net
    9