How to Get Started With LinkedIn
With Sue Porter CPLP, CMEC The “Accidental Leader”
1
Your Social Media Strategy!
 What: Do you hope to accomplish
 How: Which platform is best?
 Why: Choose LinkedIn – I’ll...
LinkedIn Facts
 FOUNDED in 2002
 PURPOSE: a Social Media site focused for business
where users maintain a list of “conne...
 Employers can check into, & find quality
employees
 Employers can list jobs
USERS CAN:
 Discover future partners/joint...
Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC
© 2010 t 520-370-4811 t AccidentalLeader@comcast.n...
Features Include:
 Gated-Access Approach
 LinkedIn Answers: like Yahoo! Answers
 Linked Groups
 LinkedIn Polls
 Linke...
 Slide Share Application
 Amazon Reading List
 Upload Your Blog
 Answer Questions and Ask Questions
Ultimate Goal is t...
Suggested Daily Activity
 Update your status message every day
 Answer questions once or twice a week
 Check your group...
For Further Reference:
 http://linkedin.com/about
 http://mashable.com/ Social Media News
 LinkedIn for Dummies by Joel...
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Linked In Webinar

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Beginner Webinar on LinkedIn A Marketing Plan for beginners in business and social media

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  • Linked In Webinar

    1. 1. How to Get Started With LinkedIn With Sue Porter CPLP, CMEC The “Accidental Leader” 1
    2. 2. Your Social Media Strategy!  What: Do you hope to accomplish  How: Which platform is best?  Why: Choose LinkedIn – I’ll answer this questions today. MARKETING PLAN Gain Influence Create Strategic Partners Build a Network Find New Customers Increase Brand Awareness Find the best most experienced team Develop your team Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 2
    3. 3. LinkedIn Facts  FOUNDED in 2002  PURPOSE: a Social Media site focused for business where users maintain a list of “connections”, people they know and trust in business.”. Users may invite anyone to connect, to be a part of their contact list, even if they aren’t a site user.  80 Million Users: In 200 countries Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 3
    4. 4.  Employers can check into, & find quality employees  Employers can list jobs USERS CAN:  Discover future partners/joint venture partners  Test market ideas and products  Find jobs and research companies  Gently market to their connections Ways to Use Your List of Connections: Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 4
    5. 5. Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 5  Job Seekers can review potential company managers where they may want to work  Can build a branded profile for public view  Can follow companies and keep up on what they’re offering  Be introduced to a second and third degree person you would be interested in connecting by asking for an introduction by your first degree connection
    6. 6. Features Include:  Gated-Access Approach  LinkedIn Answers: like Yahoo! Answers  Linked Groups  LinkedIn Polls  LinkedIn Direct Ads (a form of sponsored ads)  One Can save jobs which they would like to apply for Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 6
    7. 7.  Slide Share Application  Amazon Reading List  Upload Your Blog  Answer Questions and Ask Questions Ultimate Goal is to: INTERACT AND CONNECT - INTERACT AND CONNECT Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 7
    8. 8. Suggested Daily Activity  Update your status message every day  Answer questions once or twice a week  Check your groups and participate Periodically  Add a book you’re reading to the book list  Start a discussion in one of your groups (read their rules) Add value to everything you do – make suggestions, give helpful feedback, provide links and connections where appropriate, and have fun! Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 8
    9. 9. For Further Reference:  http://linkedin.com/about  http://mashable.com/ Social Media News  LinkedIn for Dummies by Joel Elad, MBA  LinkedIn for Dummies by Scott Allen  How to Find a Job on Linkedin, Facebook, Myspace, Twitter, & Other Social Networks book Sue Porter t The “Accidental Leader” t Dynamic Personal Development LLC © 2010 t 520-370-4811 t AccidentalLeader@comcast.net 9

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