Reaching Corporate Australia with a Business Case

273 views
210 views

Published on

Vivienne Conway and Natalie Collins talk through how web accessibility practitioners can encourage Australian businesses to embrace WCAG 2.0 through providing them with a business case.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
273
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Through the business case – outline the benefits and dis-advantages of applying resources to web accessibility.Important note: Implementing web accessibility will not be without cost, time and appropriate help and expertise.Requires commitment across the organisation, which can be a large undertaking but there is a precedence in OH&S.Cycle of planning  reporting  feedback Ideally reaching an ‘Optimised’ or ‘Managed’ process according to the Accessibility Maturity Model (Business Disability Forum, Business Taskforce on Accessible Technology, UK).
  • Outback Travel: A tour operator organising tours to the outback. Advertising to over 55’s in the international and domestic market.Australiana Airlines: Low-cost airline carrier flying domestically and into S.E. Asia.Aura Electricity: Electricity company trying to increase the number of people paying bills online.Fantastic Organic: New organic supermarket chain offering the ability for people to shop online and deliver.Conglomerate Media: An online newspaper providing largely audio visual news and current affairs. Conglomerate media is a publicly listed company.Empire Investments: A boutique investment company offering retirees financial advice and investment services.Life-long Learning University: An online university offering undergraduate and post-graduate
  • Reaching Corporate Australia with a Business Case

    1. 1. MEMBERS Reaching Corporate Australia with a Business Case for Website Accessibility 1
    2. 2. Introducing Natalie Collins Vivienne Conway Deputy Chief Executive, Media Access Australia Director, Web Key IT 2
    3. 3. What is a business case? “Business case” refers to an assessment of likely benefits and disadvantages of investing resources to achieve a particular outcome. Conducted by all different industries and service sectors. 3
    4. 4. Aims of the business case • ‘Sell’ the importance of web accessibility to the organisations’ decision makers. • Seek ‘buy-in’ from management. • ‘Build’ web accessibility into plans, reporting and feedback. • Establish a ‘repeatable’ process. 4
    5. 5. Why create a business case? Consider and explore the factors for why a business case is important and feasible • • • • Social Technical Financial Legal and policy Developing a Web Accessibility Business Case for Your Organization. Shawn Lawton Henry and Andrew Arch, eds. Copyright © 2012 W3C® (MIT, ERCIM, Keio). Status: Updated 7 September 2012. http://www.w3.org/WAI/bcase/ 5
    6. 6. Social factors Consider the number and types of people affected. • With and without disability • Older people • Low literacy Digital divide and inclusion issues. • Access to technology • All kinds of technology 6
    7. 7. Social factors – the big Cs Customer service • Improved customer experience Communications • Public relations benefits, corporate social responsibility 7
    8. 8. Technical Factors Technical considerations • • • • Use of appropriate technology Identifying key web technical factors Future proof technologies: responsive design Reduction in website development and maintenance • Reduced load on server and bandwidth 8
    9. 9. Financial Factors Financial Considerations • • • • • • Return on Investment Costs versus cost savings: both now and in future Increased website use: SEO Customer service Procurement of accessible services Competitive advantages 9
    10. 10. Legal and Policy Legal and policy considerations in Australia UN Convention on Human Rights Disability Discrimination Act National Transition Strategy (Government) • Identify the legal requirements and policy obligations • What to do when addressing multiple standards? • Understanding the risk for non-compliance 10
    11. 11. Motivations for adoption These include: • • • • • • • Financial gains (medium to long-term); Risk of legal action; Public relations, CSR benefit; Inclusive, motivated workplace for staff; Knowledge retention and increased productivity; Competitive advantage for early adopters; and Pleasant, cohesive customer experience. 11
    12. 12. Ultimately Ultimately, the business case for implementing web accessibility comes down to: • • • • • It's the right thing to do; It's required by law; It's better for business outcomes; It's better for your brand; and The cost outlay is outweighed by the cost benefit. 12
    13. 13. Workshop: DIY business case The following fictitious organisations were assigned to groups. The task was to determine they key reasons why the organisation needs to incorporate web accessibility. • Outback Travel (Tourism) • Australiana Airlines (Transport) • Aura Electricity (Utility) • Fantastic Organic (Supermarket) • Conglomerate Media (Integrated media) • Empire Investments (Financial services) 13
    14. 14. Business case outcomes • Social • Ability to reach a wider market (disabilities, older people, English as a second language) • Better experience for all consumers: increased customer retention. • Positive corporate social responsibility and perceived positive brand. 14
    15. 15. Business case outcomes • Technical • Improved user experience online • Future proof: device friendly, especially mobile integration • Interoperable with other systems • Improved ‘find-ability’ and SEO 15
    16. 16. Business case outcomes • Financial • Cost effective in the long term with accessible information online • Competitive advantage: increased market share = more customers • Increased engagement with customers • Reduced overheads and costs: call centres and printed materials, postage • Increase market share and profit 16
    17. 17. Business case outcomes • Legal • Requirement to comply with • UN Convention on the Rights of Persons with Disabilities (2006) • Disability Discrimination Act (1992) • Web Accessibility National Transition Strategy (2010) • Risk mitigation: reduce exposure to litigation which is expensive and can lead to bad publicity • Protect reputation 17

    ×