Industry Predictions for 2014

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This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013.

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Industry Predictions for 2014

  1. 1. INDUSTRY PULSE INDUSTRY PREDICTIONS FOR 2014 PERCEPTIONS FROM MARKETERS, AGENCIES, AND PUBLISHERS
  2. 2. INTRODUCTION METHODOLOGY The digital advertising landscape is constantly evolving. To help The study took the form of an online identify the trends that will be shaping the industry in 2014, Undertone survey fielded from October 9 – 22, conducted a survey amongst brand marketers, media agencies, 2013. The sample included brand creative agencies, and publishers. marketers, agency buyers, creatives, THE RESEARCH FOCUSED ON THE FOLLOWING KEY ELEMENTS: UNDERSTANDING HOW AD SPEND AND SITE TRAFFIC WILL CHANGE ACROSS SCREENS and publishers representing a diverse array of industries. Respondent incentives included gift cards and charitable donations. Overall sample sizes included 66 brand marketers, 439 media agency respondents, 70 creative agency respondents, and 86 publishers. ANTICIPATED GROWTH OF VIDEO ADVERTISING, INCLUDING INTERACTIVE VIDEO THE ROLE VIEWABILITY WILL PLAY IN BUYING DECISIONS THE ADOPTION OF MOBILE AND CROSSSCREEN ADVERTISING USAGE AND GROWTH OF NATIVE ADVERTISING AUTHOR Shawn Baron Director, Research & Insights info@undertone.com 212.685.8000 @AccessUndertone
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