PERCEPTIONS FROM MARKETERS,
AGENCIES, AND PUBLISHERS
The digital advertising landscape is constantly evolving. To help
The study took the form of an online
identify the trends that will be shaping the industry in 2014, Undertone
survey fielded from October 9 – 22,
conducted a survey amongst brand marketers, media agencies,
2013. The sample included brand
creative agencies, and publishers.
marketers, agency buyers, creatives,
THE RESEARCH FOCUSED ON THE
FOLLOWING KEY ELEMENTS:
UNDERSTANDING HOW AD SPEND AND
SITE TRAFFIC WILL CHANGE ACROSS
and publishers representing
a diverse array of industries.
Respondent incentives included
gift cards and charitable donations.
Overall sample sizes included 66
brand marketers, 439 media agency
respondents, 70 creative agency
respondents, and 86 publishers.
ANTICIPATED GROWTH OF VIDEO
ADVERTISING, INCLUDING INTERACTIVE
THE ROLE VIEWABILITY WILL PLAY IN
THE ADOPTION OF MOBILE AND CROSSSCREEN ADVERTISING
USAGE AND GROWTH OF NATIVE
Director, Research & Insights