Likeability of High Impact Ads

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Based on key findings from Undertone's High Impact Study (http://www.undertone.com/highimpactstudy), this infographic explores why high impact digital ad units are preferred by consumers and why this results in greater brand choice.

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Likeability of High Impact Ads

  1. 1. Consumers believe the entertainment and educational value outweighs the disruption. FORMAT DEFINITIONS FULL-SCREEN TAKEOVERS cover either the entire webpage or a large portion of it. Represented by PageGrabber® and ScreenShift®. LARGE-CANVAS DISPLAY UNITS offer interactive functionality and large pixel size within standard ad slots. Represented by the six IAB Rising Stars. SKINS surround page content and remain on the page during scrolling. Represented by PageSkin™ . CONSUMERS FIND VALUE IN HIGH IMPACT ADS... 1 2 WHICH IMPROVES AD LIKEABILITY... PAGEGRABBER® vs. STANDARD DISPLAY 92 CONSUMERS LIKED FULL-SCREEN TAKEOVER ADS THE MOST % LIFT IN ENTERTAINMENT VALUE % 50 % 65 LIFT IN EDUCATIONAL VALUE % LIFT IN BUILDING A BRAND CONNECTION 3 AND CREATES HIGHER BRAND AFFINITY... 4 RESULTING IN GREATER BRAND CHOICE. FELT CLOSE TO THE BRAND STANDARD DISPLAY LARGE-CANVAS DISPLAY 100 STANDARD DISPLAY 119 info@undertone.com Source: Panel survey, Total N=3,000 LARGE-CANVAS DISPLAY 135 FULL-SCREEN INTERACTIVE SKINS/WRAPS MOST LIKELY TO BUY TEST BRAND NEXT FULL-SCREEN INTERACTIVE 117 212.685.8000 SKINS/WRAPS @AccessUndertone 100 109 127 107 Download the full whitepaper at undertone.com/research

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