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Get Your Train On:Building Your UX Team Through    Practical Usability Testing       GSA First Fridays Usability Program  ...
Hi! Jonathan Rubin@jonathan_rubin Angela Hooker @AccessForAll                  2
(Photograph of a desert)                           3
Usability tests       +  Usability education      =More trained  UX staff!                  4
In this 30 minutes1. What is First Fridays?2. How to create an educational   program3. Stories from “graduates”           ...
1. What is First Fridays?                            6
 Education Demonstration Tests Awareness                        7
Best: Two rooms to test Observation room   Testing room                                   8
First Fridays “discount” testing8:30 – 11:30 AM = 3 testers, 1 hour                                      9
First Fridays “discount” testing8:30 – 11:30 AM = 3 testers, 1 hour11:30 – Noon = Lunch and accessibility                 ...
First Fridays “discount” testing8:30 – 11:30 AM = 3 testers, 1 hour11:30 – Noon = Lunch and accessibilityNoon – 12:45 PM =...
First Fridays “discount” testing8:30 – 11:30 AM = 3 testers, 1 hour11:30 – Noon = Lunch and accessibilityNoon – 12:45 PM =...
First Fridays “discount” testing8:30 – 11:30 AM = 3 testers, 1 hour11:30 – Noon = Lunch and accessibilityNoon – 12:45 PM =...
First Fridays “discount” testing   DOT             State   Interior        FCC   IRS             USAJobs   Army    ...
Free @ HowTo.gov/firstfridays Usability testing    Project  scripts               management Email templates      Befo...
Hallway test               16
Teach ‘em to fish …                      17
In this 30 minutes1. What is First Fridays?2. How to create an educational   program                                  18
Behind the curtain                     19
Team sport             20
Each test isa trainingopportunity               21
Matrixed approach to staffing Part-time  volunteers! Borrow from other  departments You are “providing  skill building ...
Many roles to choose from•   Observe•   Room Manager•   Greeter•   Data Collector•   Backup                               ...
Grow yourown facilitator                  24
Get it: Rocket Surgery Made Easy  Commit to monthly   product testing  Same time each   month  More observers +   more ...
4-step process                 26
Make a big deal                  27
Make a syllabus for trainees1. Summary                                28
Make a syllabus for trainees1. Summary2. Cost + duration                                29
Make a syllabus for trainees1. Summary2. Cost + duration3. Program goals                                30
Make a syllabus for trainees1.    Summary2.    Cost + duration3.    Program goals4.    Schedule and timeline              ...
Make a syllabus for trainees1.    Summary2.    Cost + duration3.    Program goals4.    Schedule and timeline5.    Optional...
Manage it            33
In this 30 minutes1. What is First Fridays?2. How to create an educational   program3. Stories from “graduates”           ...
Graduate 1: internal              David Kaufmann              Federal Information                Specialist              d...
Graduate 1: internal• Needed UX work                       36
Graduate 1: internal• Needed UX work• Four months training with us                                 37
Graduate 1: internal• Needed UX work• Four months training with us• Comparison test – 2 designs, 30  users                ...
Graduate 1: internal• Needed UX work• Four months training with us• Comparison test – 2 designs, 30  users• Informed conte...
Graduate 1: internal• Needed UX work• Four months training with us• Comparison test – 2 designs, 30  users• Informed conte...
Graduate 1: internal• Needed UX work• Four months training with us• Comparison test – 2 designs, 30  users• Informed conte...
Graduate 2: external Couldn’t persuade agency to test, so  volunteered                                         42
Graduate 2: external Couldn’t persuade agency to test, so  volunteered Four months training with us                     ...
Graduate 2: external Couldn’t persuade agency to test, so  volunteered Four months training with us Made 8 personas (te...
Graduate 2: external Couldn’t persuade agency to test, so  volunteered Four months training with us Made 8 personas (te...
In conclusion … You can do it                  46
In conclusion … You can do it No cost – and money saving                               47
In conclusion … You can do it No cost – and money saving Employee multiplier                               48
Thanks!Jonathan Rubin@jonathan_rubinjonathan.rubin@gsa.govAngela Hooker@AccessForAllangela.hooker@gsa.gov                 ...
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Get Your Train On: Building Your UX Team Through Practical Usability Testing

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Learn how to start a usability program at your organization, through a process that multiplies your current resources and can cost you little or nothing.

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  • Problem – want to test sites but not enough staff or resources
  • Solution: combine testing and education and get more volunteers!
  • How to get some usability momentum at your agency
  • We’re part of the Office of Citizen Services and Innovative Technologies at the US General Services Administration (GSA) We handle innovative programs like prizes and challenges, sharing public data sets, digital content education, and lots more
  • Educate our clients who want to improve their sites Demonstration tests and invite people to see it Awareness – generate awareness for our training program, and see facilitators in practice
  • We use two rooms to test – our test participant room and our observation room where we get to see what’s going on in the test Provides a lot of insight into how people use the site You don’t need a lab – just a couple of conference rooms work find. Go low tech!
  • Our style in a nutshell – 3 testers an hour each Why 3 people and not 30? Research has shown that testing with 3-5 people can find up to 70% of usability problems, which gives you a lot of bang for your buck
  • Lunch – provide if you can; otherwise, have people bring back. Start on time; keep momentum going . Accessibility demonstration during lunch (we demonstrate how people would use assistive technologies on the site/project, and point out where they can improve accessibility for all users).
  • Go around the room and collect 2-3 problems per person. Or have them submit before they leave Important to have lots of people there – they become big evangelizers for you
  • Work with parties who are there to determine solutions that they can implement in 30 days
  • Done – people agree so they have marching orders. Send stakeholders the problems and solutions that day. Send a short report and accessibility feedback 2-3 days later.
  • Here’s who we’ve helped – over 52 agencies Saved them tons of feedback, headaches, and complaints
  • We post templates, best practices, roles and responsibilities, checklists, and much more on our website
  • Hallway test – more users, informal, public space. Very successful – army.mil test Video: http://www.youtube.com/watch?v=pC0ODg2MpuE
  • First Fridays teaches other agencies how to test So they don’t need to go out and pay to have this done – do it for themselves NOW! Makes sense for agencies to test (fish) for themselves Saved $1.3 million to date BY TEACHING and demoing
  • You have had the monopoly on user experience – you are the go-to person. People come to you for information; now, you are going to share your secrets. Don't want people to steal your thunder; it’s a competitive field and town. No one wants to make it look like that anyone can do their job, but if you believe in discount usability testing – that a smart person can learn to do a basic test in months and not years
  • Usability is now a team sport - relying on others to help you, or creating their teams and sending them off Guiding others says lots about how capable you are, what a great practitioner you are, and work collaboratively with other teams
  • First Fridays approach to staffing – one full time employee; all others borrowed
  • Best possible research – they can conduct a test, represent your program, spread the education, fix more sites
  • The bible of do-it-yourself testing Met someone at UX mixer; she bought the book; did tests; people thought she was a genius
  • Training manual for facilitators: pass out materials, give to bosses, etc.
  • Colleague had too much to test – we didn’t have time for all requests
  • Went through our training program – various roles, observing, feedback
  • Big test – hallway test, two types of content, timed tests, 30 users
  • He found the best content was written in plain language or used short subheads Became the new standard for all their content Extremely useful results – plain Language, style
  • Knows enough to talk about it
  • Will be applying it to non-web based products
  • Wasn’t comfortable with us posting their report online Didn’t want results to be public
  • He went back to his agency and tried to set up a set Took a lot of convincing, but he got approval to make personas and test them
  • Test was a big success, had middle managers to witness it and chime in Marketing the results heavily via email, newsletter, monthly reports Convinced people a lot about value of UX – voice of customer being important and how it could save money
  • Transcript of "Get Your Train On: Building Your UX Team Through Practical Usability Testing"

    1. 1. Get Your Train On:Building Your UX Team Through Practical Usability Testing GSA First Fridays Usability Program Jonathan Rubin Angela Hooker October 2012
    2. 2. Hi! Jonathan Rubin@jonathan_rubin Angela Hooker @AccessForAll 2
    3. 3. (Photograph of a desert) 3
    4. 4. Usability tests + Usability education =More trained UX staff! 4
    5. 5. In this 30 minutes1. What is First Fridays?2. How to create an educational program3. Stories from “graduates” 5
    6. 6. 1. What is First Fridays? 6
    7. 7.  Education Demonstration Tests Awareness 7
    8. 8. Best: Two rooms to test Observation room Testing room 8
    9. 9. First Fridays “discount” testing8:30 – 11:30 AM = 3 testers, 1 hour 9
    10. 10. First Fridays “discount” testing8:30 – 11:30 AM = 3 testers, 1 hour11:30 – Noon = Lunch and accessibility 10
    11. 11. First Fridays “discount” testing8:30 – 11:30 AM = 3 testers, 1 hour11:30 – Noon = Lunch and accessibilityNoon – 12:45 PM = Collect problems 11
    12. 12. First Fridays “discount” testing8:30 – 11:30 AM = 3 testers, 1 hour11:30 – Noon = Lunch and accessibilityNoon – 12:45 PM = Collect problems12:45 – 1:30 PM = Offer solutions 12
    13. 13. First Fridays “discount” testing8:30 – 11:30 AM = 3 testers, 1 hour11:30 – Noon = Lunch and accessibilityNoon – 12:45 PM = Collect problems12:45 – 1:30 PM = Offer solutions1:30 PM = Adjourn 13
    14. 14. First Fridays “discount” testing DOT  State Interior  FCC IRS  USAJobs Army  Census NASA  NSF OMB  And 35 others 14
    15. 15. Free @ HowTo.gov/firstfridays Usability testing  Project scripts management Email templates  Before and after Best practices screenshots Final report  Videos examples  Etc. 15
    16. 16. Hallway test 16
    17. 17. Teach ‘em to fish … 17
    18. 18. In this 30 minutes1. What is First Fridays?2. How to create an educational program 18
    19. 19. Behind the curtain 19
    20. 20. Team sport 20
    21. 21. Each test isa trainingopportunity 21
    22. 22. Matrixed approach to staffing Part-time volunteers! Borrow from other departments You are “providing skill building opportunities” Flexible needs: 1 -20 hours a month 22
    23. 23. Many roles to choose from• Observe• Room Manager• Greeter• Data Collector• Backup 23
    24. 24. Grow yourown facilitator 24
    25. 25. Get it: Rocket Surgery Made Easy  Commit to monthly product testing  Same time each month  More observers + more testing = more buy-in 25
    26. 26. 4-step process 26
    27. 27. Make a big deal 27
    28. 28. Make a syllabus for trainees1. Summary 28
    29. 29. Make a syllabus for trainees1. Summary2. Cost + duration 29
    30. 30. Make a syllabus for trainees1. Summary2. Cost + duration3. Program goals 30
    31. 31. Make a syllabus for trainees1. Summary2. Cost + duration3. Program goals4. Schedule and timeline 31
    32. 32. Make a syllabus for trainees1. Summary2. Cost + duration3. Program goals4. Schedule and timeline5. Optional reading 32
    33. 33. Manage it 33
    34. 34. In this 30 minutes1. What is First Fridays?2. How to create an educational program3. Stories from “graduates” 34
    35. 35. Graduate 1: internal David Kaufmann Federal Information Specialist david.kaufmann@gsa.gov 35
    36. 36. Graduate 1: internal• Needed UX work 36
    37. 37. Graduate 1: internal• Needed UX work• Four months training with us 37
    38. 38. Graduate 1: internal• Needed UX work• Four months training with us• Comparison test – 2 designs, 30 users 38
    39. 39. Graduate 1: internal• Needed UX work• Four months training with us• Comparison test – 2 designs, 30 users• Informed content of 100s of pages 39
    40. 40. Graduate 1: internal• Needed UX work• Four months training with us• Comparison test – 2 designs, 30 users• Informed content of 100s of pages• Speaks publicly about usability 40
    41. 41. Graduate 1: internal• Needed UX work• Four months training with us• Comparison test – 2 designs, 30 users• Informed content of 100s of pages• Speaks publicly about usability• Tests on Call Center 41
    42. 42. Graduate 2: external Couldn’t persuade agency to test, so volunteered 42
    43. 43. Graduate 2: external Couldn’t persuade agency to test, so volunteered Four months training with us 43
    44. 44. Graduate 2: external Couldn’t persuade agency to test, so volunteered Four months training with us Made 8 personas (tested 4) 44
    45. 45. Graduate 2: external Couldn’t persuade agency to test, so volunteered Four months training with us Made 8 personas (tested 4) UX test and marketed it 45
    46. 46. In conclusion … You can do it 46
    47. 47. In conclusion … You can do it No cost – and money saving 47
    48. 48. In conclusion … You can do it No cost – and money saving Employee multiplier 48
    49. 49. Thanks!Jonathan Rubin@jonathan_rubinjonathan.rubin@gsa.govAngela Hooker@AccessForAllangela.hooker@gsa.gov 49
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