Keyword PlacementIn your headlines, subheads and textSecure your international trade through informed customs compliance19CFR Trade Consulting LLC helps international trade executives navigate complex customs regulations. Our servicesgive you an advantage in meeting the sourcing challenges of the competitive global market. We provide practical, cost-effective and legally sound advice that enables you to satisfy your compliance requirements promptly, respond togovernment inquiries, reduce costs, and potentially increase your profits.What you gain from 19CFR• Affordable, realistic, highly competent guidance on complying with customs regulations.• An accomplished team of professionals with extensive experience in international trade and customs compliance. Team members include an attorney, former U.S. Customs officials and two licensed customs brokers.• Skill in all aspects of customs compliance and international trade, including hard-to-find expertise in areas requiring accounting expertise such as related party transactions.• Comprehensive experience in classification for hundreds of commodities including chemicals, electronics, textiles and machinery.• Unrelenting diligence over the entire duration of complex, drawn-out cases. We do not rest until all your customs compliance issues are resolved.• Business knowledge beyond customs compliance and international trade. We understand your larger corporate goals and work with your organization to find the solutions you need.• Relationships with international trade attorneys, whom we often assist on a subcontract basis. If necessary, we can refer you to the right law firm for your case, preserving continuity and confidentiality.Read about specific areas in which we can help you. Contact us to discuss your customs situation. Our experiencegives us insights that may bear on your issues.
Keyword PlacementIn your page titles and descriptions
Build Content Search engines love content• Articles Syndicate through article distribution sites Write for specific outlets Post on your site• Blogs Publicize your blog Blogroll• Press releases Distribute through paid and free sites• Social media postings
Embed Links in Your Content Arun Sinha is president of Access Communications, a marketing communications, technical writing and web development company in Stamford, Connecticut, USA. Visit http://www.accessc.com for more information on copy writing, websites, and Internet marketing.
What Others Say• Incoming links• Anchor text should contain keywords• Some sites have heavier weighting
Traffic ConversionMaking your website findable is only half the battle;converting visitors to customers is the other half. • Fulfill expectations set up by SEO • Create custom landing pages; don’t send all visitors to the home page • Provide a clear eyepath for taking action • Communicate clearly and with focus
Google Free Tools (OK, some Google free tools )• You will need a Google account to access these tools• You don’t need a Gmail email address to create a Google account
Google Analytics• Access via google.com/analytics• Tells you information such as: Number of visitors Location Top pages viewed Top entry pages Top exit pages Keywords Operating system Browser Which links on your site were clicked ...And much more• You will need to add code to your website
Google Places• Access via google.com/lbc• You can add photos, video, coupons, reviews• You don’t need a website to have a Google Places page – in fact, Google might automatically create one for you• After you set it up, Google contacts you to verify the business• Analytics available – track your results
Google AdWords• NOT free!• Access via adwords.google.com• Ads run on the top and along the right side of search results• Keywords trigger ads• Price for each keyword are set by auction• You pay Google every time someone clicks on your ad
Other Google Free Tools • Blogger (Blogspot) • YouTube • Sites • Docs Create content on these sites, link back to your website