M2M telemonitoring applications & IoT

1. M2M telemonitoring applications & IoT
George Suciu George@beia.ro
Image from: https://www.flickr.com/photos/aronski/4880111474/

2. Motivation and problem addressed in this prototype
The motivation to use this prototype is the opportunity of
developing the current M2M platform for various IoT use cases.
The main problem is that a lot of potential clients have a
resistance to change so it becomes harder to convert them in
new IoT customers.
We are using different KPIs,
methods and tools to build
brand awareness and trust,
also to present the benefits
of telemetry in certain fields.

3. M2M telemonitoring applications, services and
dashboards for acceleration
1. The importance of promoting telemetry services
2. Monitoring applications used to accelerate marketing
campaigns
3. Services and dashboards for acceleration

4. Telemetry services and products
M2M Telemetry equipment is being successfully utilised in
hydrometrics, agriculture and meteorology. All the telemetry
services and products are developed to help the end-user to
gather information about the environment and to take actions
based on rich data analysis provided by the telemonitoring
systems.

5. Telemetry services and products
One of our first concern was to
describe the potential of these
products in a way that is easy to
understand by the website visitors.
Also, the content had to be
optimized for search engines
according to popular search
queries and primary competitors.

6. The importance of promoting telemetry services online
Promoting a specific website, builds brand awareness and also
helps potential clients to gather more information about a
service. These two can easily increase the conversion rate.

7. Monitoring applications used to accelerate
marketing campaigns
Google Analytics
Data analysis obtained from Google
Analytics is a key activity for
establishing promotional campaigns.
Knowing the flow of website visitors
can determine the most beneficial
traffic channels.

8. Monitoring applications used to accelerate
marketing campaigns
Knowing search queries performed by the visitors allows you to
write more focused content on what users need. Also, during a
marketing campaign you can monitor the conversion rates and
change the approach accordingly.
Google Analytics

9. Monitoring applications used to accelerate marketing
campaigns
Yoast SEO is a plugin available both in Wordpress and Drupal.
The application allows the webmaster to optimize the content
for search engines without damaging the visitors experience.
Yoast SEO

10. Services and dashboards for acceleration
Aside of being an automated tool for checking the optimization
level of a website pages, Yoast SEO comes with a dashboard
for easily setting the metadata of any page.
Yoast SEO

11. Services and dashboards for acceleration
The Search Console, commonly known as Google Webmaster
Tools is the fastest way to check the status of your website.
Beia uses this dashboard for monitoring search queries and
also for sending pages (like new pages and news posts) to
Google crawlers.
Search Console

12. Services and dashboards for acceleration
MailChimp is a great service for
setting up newsletters and e-mail
marketing campaigns. Using a
Wordpress plugin (PopupAlly) Beia
placed an e-mail collector that sends
e-mails directly to MailChimp.
MailChimp
Sending automated e-mails is a great way to accelerate the
marketing campaigns. Also MailChimp has an analytics
dashboard to check the campaign progress.

13. Services and dashboards for acceleration
AdWords is a Google service for paid advertising. Together
with content optimization and Analytics, paid ads accelerated
the marketing campaign on beia-telemetrie.ro.
AdWords

14. Current Status (May 2016)
We managed to implement all the tools presented and we are
currently still developing:
• new strategies based on the data & services provided by
these.
• a set of questionnaires.
-> We use them to better
understand what users need and
make easy for them to find it, for
the final goal of converting them
into new clients.