Academy zuid workshop - Content Marketing

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De eerste workshop van Academy Zuid op 18-06-2013 over Content Marketing door Max Fackeldey van Your Social.

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Academy zuid workshop - Content Marketing

  1. 1. #academyzuid#contentmarketing
  2. 2. ••–––––•
  3. 3. Academy Zuid- Partners
  4. 4. Waar staat Academy Zuid voor?•••
  5. 5. Wie zijn we•••••➔
  6. 6. CLIENTS
  7. 7. Max Fackeldey
  8. 8. Stelling 1
  9. 9. Elevator Pitch
  10. 10. Formal Definition
  11. 11. Elevator Pitch
  12. 12. Voor de Non Believers
  13. 13. Stelling 2
  14. 14.
  15. 15.
  16. 16. Stelling 3
  17. 17. UK statistieken• More UK B2B marketers (72percent) than UK B2Cmarketers (45 percent) planto increase their contentmarketing budget.• Even the UK marketers thatrate their efforts as leasteffective plan to makesignificant investments incontent marketing, with 71percent saying they willincrease spend.
  18. 18. Uitdagingen UK
  19. 19. Voorbeelden
  20. 20. Stelling 4
  21. 21. Misstap!
  22. 22. Build the Business CaseGet buy in from stakeholders
  23. 23. Stappen
  24. 24. Of nog beter, a social content marketing programma
  25. 25. And yourself of course
  26. 26. And yourself of course
  27. 27. Bron: Managing Content Marketing by Robert Rose & Joe Pulizi
  28. 28. Vraag?
  29. 29. To date, “CityOne” hasracked up to 18,000players from more than130 countries since itslaunch in 2010, provingsimulation gaming maybe a powerful newcontent initiative thatcan engage, educateand influence.
  30. 30. Nike wants to improvethe World to a BetterWorld! So why not startyourself and tell a greatstory about it?!
  31. 31. Nike wants to improvethe World to a BetterWorld, so why notstarting with your selfand tell a great storyabout?!
  32. 32. Vraag
  33. 33. Dank ook aan Joe Pulizzi
  34. 34. Framework Social StoryProductStoriesBrandIdealThe BrandStoryAudienceStories• P2PConversations• Complaints• Reviews• Questions• WoMSocialBrandIDStoryCampaignStoriesChannelsContentCampaignstories
  35. 35. Stappen naar succes
  36. 36. +31 (0) 6 22 507 005 / +31 (0) 76 888 3050max@yoursocial.nlTwitter.com/max_fackeldeyFacebook.com/yoursocialwww.yoursocial.nlSlideshare.net/yoursocialnl.linkedin.com/in/maxfackeldey/

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