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Academy zuid workshop - Content Marketing
 

Academy zuid workshop - Content Marketing

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De eerste workshop van Academy Zuid op 18-06-2013 over Content Marketing door Max Fackeldey van Your Social.

De eerste workshop van Academy Zuid op 18-06-2013 over Content Marketing door Max Fackeldey van Your Social.

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    Academy zuid workshop - Content Marketing Academy zuid workshop - Content Marketing Presentation Transcript

    • #academyzuid#contentmarketing
    • ••–––––•
    • Academy Zuid- Partners
    • Waar staat Academy Zuid voor?•••
    • Wie zijn we•••••➔
    • CLIENTS
    • Max Fackeldey
    • Stelling 1
    • Elevator Pitch
    • Formal Definition
    • Elevator Pitch
    • Voor de Non Believers
    • Stelling 2
    • Stelling 3
    • UK statistieken• More UK B2B marketers (72percent) than UK B2Cmarketers (45 percent) planto increase their contentmarketing budget.• Even the UK marketers thatrate their efforts as leasteffective plan to makesignificant investments incontent marketing, with 71percent saying they willincrease spend.
    • Uitdagingen UK
    • Voorbeelden
    • Stelling 4
    • Misstap!
    • Build the Business CaseGet buy in from stakeholders
    • Stappen
    • Of nog beter, a social content marketing programma
    • And yourself of course
    • And yourself of course
    • Bron: Managing Content Marketing by Robert Rose & Joe Pulizi
    • Vraag?
    • To date, “CityOne” hasracked up to 18,000players from more than130 countries since itslaunch in 2010, provingsimulation gaming maybe a powerful newcontent initiative thatcan engage, educateand influence.
    • Nike wants to improvethe World to a BetterWorld! So why not startyourself and tell a greatstory about it?!
    • Nike wants to improvethe World to a BetterWorld, so why notstarting with your selfand tell a great storyabout?!
    • Vraag
    • Dank ook aan Joe Pulizzi
    • Framework Social StoryProductStoriesBrandIdealThe BrandStoryAudienceStories• P2PConversations• Complaints• Reviews• Questions• WoMSocialBrandIDStoryCampaignStoriesChannelsContentCampaignstories
    • Stappen naar succes
    • +31 (0) 6 22 507 005 / +31 (0) 76 888 3050max@yoursocial.nlTwitter.com/max_fackeldeyFacebook.com/yoursocialwww.yoursocial.nlSlideshare.net/yoursocialnl.linkedin.com/in/maxfackeldey/