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Final project

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Public Relations: How user-generated content on YouTube effects Disney and its Affiliates.

Public Relations: How user-generated content on YouTube effects Disney and its Affiliates.

Published in: Social Media, Business, Technology
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Transcript

  • 1. By: AveryBeth Simmons
  • 2. Definitions: What is YouTube? YouTube is a website on which users can post, view, or share videos. Copyright Infringement A violation of the rights secure by a copyright. *YouTube doesn’t tolerate this so movies on YouTube now cost money* Public Relations Public Relations is the practice of managing the spread of information between an individual or an organization and the public.
  • 3. So, How does User-Generated Content Fit in? • User-Generated content is anything produced by someone other than the direct source. For YouTube that would be the YouTubers who make videos about products they’ve tried. • In relation to Disney and its Affiliates that can mean: Movie Trailers, Music Videos, or Vlogs. • In Socialnomics we learned about the “World of Mouth” concept. “World of Mouth” simply means the way Social Media is making it easier for information to travel, this could not be done without user-generated content • Many of the user-generated videos go viral because of this “world of mouth” phenomenon.
  • 4. Really Awesome Videos- User- Generated 1. https://www.youtube.com/watch?v=hjbPszSt5P c 2. https://www.youtube.com/watch?v=QDajL441 mZc 3. https://www.youtube.com/watch?v=GZ3ez- PIptM 4. https://www.youtube.com/watch?v=Ply0byaiJv w 5. https://www.youtube.com/watch?v=OTpUxkxF3 C4
  • 5. Sources https://www.youtube.com/watch?v=hjbPszSt5Pc https://www.youtube.com/watch?v=QDajL441mZc https://www.youtube.com/watch?v=GZ3ez-PIptM https://www.youtube.com/watch?v=Ply0byaiJvw https://www.youtube.com/watch?v=OTpUxkxF3C4 Qulaman, Erik. Socialnomics: how social media transforms the way we live and do business. Hoboken, N.J.: Wiley, 2009. Print.

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