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Soap Operas
 

Soap Operas

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    Soap Operas Soap Operas Presentation Transcript

    • SOAP OPERA: FOR SOAP OR WOMEN? (I’m going to go with women)
    • SOAP OPERA CONSTITUTION Long running serials (recurring) Originally sponsored by Soap companies Concerned with every day life Follows the lives of the same set of characters Focuses on serial plots rather than episodic plots. Open ended narrative- stories spanned multiple episode, sometimes even seasons. New episode every day, five days a week (Holidays were re-runs) Low quality filming because of time
    • HOW ARE SOAP OPERAS FEMINIST? Appealed largely to the female form watching- knew their audience Focus on motherhood  “Soaps define having a baby as the single most important thing in life” (Rogers 478) Showed a patriarch-strong life style in early soaps- women did house hold duties. In later soaps, womens roles changed as the times changed. Women began to have jobs outside of the home, empowering the female viewer ( Still female archetypes)
    • DENIAL In the 70’s, Soap Operas and their female viewersreceived scrutiny from hard core feminists who believed that soaps belittled females.
    • “Celebrating them (Soap Operas) just because they are female genres especially when they might be potentially harmful” (Rogers 479)- Must be mindful to not simply label them as feminist because they appeal to the female form.
    • ACCEPTANCE In the 90’s, with the development of media studies, watching Soaps became a liberating act for women.  Overcoming social opposition of female stigmas- accepting femininity  Celebrating femininity with their gender identification in:  Romance, intuitiveness, talkativeness, and other aspects of emotionality
    • SAME SOAP STYLE Soap Operas began to decline because of high costs of filming. Modern day primetime shows have kept much of same soap style but with only 1 episode airing per week instead of five (much cheaper)
    • SOAP VS. PRIME TIME