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Don't Let Social Media Take Up All Your Time
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Don't Let Social Media Take Up All Your Time

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  • There are so many social media sites that they no longer fit on only one slide! How do you decide which ones to use (or do you use them all)? How do you even know what they are? www.knoem.com
  • HOW TO: Manage Multiple Social Media Profiles http://mashable.com/2009/03/07/manage-multiple-profiles/
  • HOW TO: Manage Multiple Social Media Profiles http://mashable.com/2009/03/07/manage-multiple-profiles/
  • In a personal chit-chat conversation, or a customer service discussion, there is no way to use tools to make things efficient – in fact, automation can make you seem impersonal. That may be the worst thing you can do.
  • Hoot Suite is more than a scheduler – it performs many functions, like URL shortening, multiple Twitter account shortening, etc.
  • Transcript

    • 1. Don't Let Online Marketing Take Up All Your Time! Scott Thomas [email_address]
    • 2. Online Marketing
      • Traditional
        • Directories
        • 3. Advertisements
        • 4. Chamber of Commerce
      • Now
        • Social Media?
    • 5. Agenda
      • Setting priorities
      • 6. Getting started
      • 7. Saving time by automating posting
      • 8. Reading efficiently
      • 9. Responding efficiently
    • 10. Online Marketing Twitter Facebook Reputation Management Blogs Foursquare YouTube Flickr TripAdvisor Yelp
    • 11. Social Media
      • Is it a waste of time?
      • 12. Does anyone see any bookings from it?
      • 13. What is the ROI?
      According to Eric Qualman (socialnomics.net) the ROI is that you will still be in business in 5 years!!!
    • 14. So many sites... so little time!
    • 15. Setting Priorities
      • What are you trying to accomplish?
      • 16. Which networks should you be on?
        • Which sites are your guests on?
        • 17. What do the demographics of the sites tell you?
    • 18. What are you trying to accomplish?
      • Marketing
        • Branding and awareness
        • 19. Specials, promotions
      • Customer Service
        • Answer questions
        • 20. Solve problems
        • 21. Respond to criticism
    • 22. What are you trying to accomplish?
    • 28. Where should you participate?
      • Where are your guests (and potential guests)?
        • Facebook has over 400 million users
          • 133 million in US
        • Facebook's fastest growing segment is women over 55
        • 29. Twitter – over 75 million users
          • 30% make over $100K annually
          • 30. Over 50% under 35
        • There are over 200,000,000 blogs
    • 31. How to get started
      • Setting things up will take some time – but it will be time well-spent
      • 32. Once things are in place, you can spend as much or as little time as you think appropriate
    • 33. How to get started
      • Decide which sites to use (after the first few you are primarily interested in, we'll add others).
        • Sign up for all majors, even if you won't use them.
      • Carefully (!) select a username
        • Business or personal?
      • Register the username on the sites
      • 34. Select a tool or tools for managing multiple sites
    • 35. Selecting a username For businesses where the individual IS the business (such as consultants), use your real name (or a variation of it)‏ Where the business has its own identity, use the business name (or a variation of it)‏
    • 36. Selecting a username Determine availability of the name on the major sites
        • Use tools like KnowEm ( http://knowem.com/ )
      Ideally, you want the same name on each major site and most minor sites
    • 37. Selecting a username
    • 38. Register Your Username
      • Using KnowEm, be sure your username is available at the sites you want
      • 39. Either
        • Pay to have KnowEm register your username at all the sites, or
        • 40. Manually register your username at the major sites and all minor sites you decide to use
      • Manually register for any sites not supported by KnowEm
    • 41. Tools to manage multiple sites
      • Select one:
        • Ping.fm ( http://ping.fm/ )‏
        • 42. HelloTxt ( http://hellotxt.com/ )‏
        • 43. Atomkeep ( http://www.atomkeep.com/ )‏
      • Note the sites your new tool supports, and register yourself for the tool
    • 44. Tools to manage multiple sites
    • 45. Using Social Media Efficiently - Posting
      • What you post can be different on each site, or you can post the same content on each
      • 46. Posts fall into categories
    • 51. Posts intended for a single user
      • Customer service or chit-chat
        • Public posts
          • Show a courteous (public) reply
          • 52. Take the discussion private if it isn't resolved quickly
            • How will this impact my reputation?
            • 53. How would this look to a potential guest?
    • 54. Public posts
      • Many can be automated
        • Blog posts can be automatically posted to several social sites
          • Sites can be grouped so posts go to groups of sites
        • Posts can be scheduled for later posting
    • 55. Automating Posts Create blog entry
    • 56. Automating Posts Create blog entry Retrieve blog entry, distribute it
    • 57. Automating Posts Create blog entry Retrieve blog entry, distribute it Send posts to social media sites
    • 58. Automating Posts Create blog entry Retrieve blog entry, distribute it Send posts to social media sites
    • 59. Automating Posts Create blog entry Retrieve blog entry, distribute it Send posts to social media sites
    • 60. Automating Posts Create blog entry Retrieve blog entry, distribute it Send posts to social media sites Create post
    • 61. Tools for Automating Posts
      • Scheduling posts
        • SocialOomph (formerly tweetlater.com)‏
        • 62. HootSuite
        • 63. Tweetdeck
      • Aggregating posts
        • Twitterfeed
        • 64. Facebook applications
        • 65. Twitter tools
    • 66. Automating Posts Create blog entry SocialOomph ping.fm Create post
    • 67. Using Social Media Efficiently - Reading
      • Use a tool to organize input
      • Many can also be used to post by sending the same post to multiple sites
    • 72. Using Social Media Efficiently - Reading
    • 73. Using Social Media Efficiently - Reading
      • Let go of the need to read everything
        • Learn to scan
      • Only read the networks that give value
      • 74. Form relationships with people who give value, ignore those who don't
      • 75. Schedule time for social media and stay away from it when you need to work
    • 76. Using Social Media Efficiently - Reading
      • Set up alerts with TweetBeep.com so you don't miss references to your company
    • 77. Using Social Media Efficiently - Reading
      • For review sites like TripAdvisor, claim your owners account and get notified of reviews by email or RSS
    • 78. Using Social Media Efficiently - Reading
    • 79. Extreme Twitter Efficiency
      • Post only via blog posts pushed via ping.fm or other automated sources
      • 80. Read Twitter only via TweetBeep alerts for your business name, username
        • Reply to Tweets by clicking on the link in the TweetBeep email
    • 81. Summarizing
    • 86. Summarizing
      • Set up a tool to post to multiple sites (ping.fm, Hoot Suite, etc.)‏
      • 87. Set up a tool to push blog posts to the multi-site posting tool (SocialOomph, Hoot Suite, etc.)‏
      • 88. Use a tool to read posts (Tweetdeck, Seesmic, email, etc.)‏
    • 89. Summarizing
      • Use RSS feeds (Google Reader, etc.) to follow blog posts, reviews
      • 90. Use alerts (TweetBeep) to notify you of tweets about your property
    • 91. Thanks! BrewsterHouse.com AboutTheInn.com