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Social Media as
 a Marketing Tool

         Angela Coulter
   President, AboutFace Marketing
Women Business Owner’s Networ...
What is “Social Media”?


• A shift in how people discover, read, and
  share news and information and content
• It's a fu...
Former Communications
Today’s Communications
Effect on Business World


• Perception: “Social media” is a playspace for
  teens, young adults, and technogeeks with
  v...
Pros


• You can easily reach a large number within
  your target market(s)
• Much of it is free to enter
• There are a lo...
Cons


• You must be willing to embrace social media
  as part of your business, or it won’t work
• It can be overwhelming...
Where to Start?


•   Become familiar with the elements
•   Assess your business’ marketing plan
•   Set your social media...
Typical Social Media Goals


Increase the activity around:
• Website traffic and user behavior
• Conversion and sales trac...
Some Basic Elements


    Key: Be as interactive as possible!

• Blogs/Vlogs/Discussion Boards
• Events/meetups
• Social n...
Blogs/Vlogs/Discussion Boards

• Basic, first step to your efforts!
• Most are free and/or part of Web
  hosting programs ...
Events/Meetups


• Create a group with
  common interest that is
  related to your business
• Have an open house – or
  be...
Social Network Websites/
                  Microblogging

• Create/expand a
  community of
  supporters
• Improve your cus...
Summary


• Look at what’s out there (see Resources page)
• Play in it! See where it’s relevant to you and your
  business...
Homework!


• Check out listed Resources
• Create a Twitter account (my ID is
  AngelaCoulter… Twitter me!)
• Get onto Fac...
Beginning Resources


• Me! ☺
• How to Leverage Web 2.0 & Social Media Sites to
  Market Your Brand & Control Your Message...
Questions?



Angela Coulter
acoulter@aboutfacemarketing.net
+919 605 0580
Twitter: AngelaCoulter
Blog: http://aboutfacema...
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Social Media Presentation1108

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Basic overview of social media for small businesses... 30 minute presentation w/room for lots of discussion and examples!

Published in: Business, Technology
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Transcript of "Social Media Presentation1108"

  1. 1. Social Media as a Marketing Tool Angela Coulter President, AboutFace Marketing Women Business Owner’s Networking Group Friday, November 14, 2008
  2. 2. What is “Social Media”? • A shift in how people discover, read, and share news and information and content • It's a fusion of sociology and technology, tranforming monologue (one to many) into dialog (many to many) • “Web 2.0”
  3. 3. Former Communications
  4. 4. Today’s Communications
  5. 5. Effect on Business World • Perception: “Social media” is a playspace for teens, young adults, and technogeeks with very little application in the rest of the business world • Reality: These practices have now begun to permeate the entire business world, much like how the Internet did in the late ’90s.
  6. 6. Pros • You can easily reach a large number within your target market(s) • Much of it is free to enter • There are a lot of options and many combinations you can integrate into your business • Information is disseminated more quickly than ever before!
  7. 7. Cons • You must be willing to embrace social media as part of your business, or it won’t work • It can be overwhelming • It can be very time consuming • The “shiny” predicament
  8. 8. Where to Start? • Become familiar with the elements • Assess your business’ marketing plan • Set your social media goals! • Your Website is KEY Take it ONE STEP at a time!
  9. 9. Typical Social Media Goals Increase the activity around: • Website traffic and user behavior • Conversion and sales tracking • Page views, ad exposure • Growing brand awareness • Creating/maintaining positive brand association • Business development, broader customer reach
  10. 10. Some Basic Elements Key: Be as interactive as possible! • Blogs/Vlogs/Discussion Boards • Events/meetups • Social networks/Microblogging
  11. 11. Blogs/Vlogs/Discussion Boards • Basic, first step to your efforts! • Most are free and/or part of Web hosting programs (though the originals are still great: WordPress and Blogger) • Search engine friendly, out-of-the- box • Link to other related sites/blogs • Make sure you register with Technorati • Write about something your target market(s) would care about that is related to your business (but don’t always make it a direct sell!)
  12. 12. Events/Meetups • Create a group with common interest that is related to your business • Have an open house – or better yet, set up a virtual open house! • Webconferencing/ Webcasting
  13. 13. Social Network Websites/ Microblogging • Create/expand a community of supporters • Improve your customer service • Again, find relevant topics of interest (and cross-link!)
  14. 14. Summary • Look at what’s out there (see Resources page) • Play in it! See where it’s relevant to you and your business • Look at/update your Website – make sure it’s presenting the right brand for your company • In accordance to your business plan, see where social media might fit in – make a plan (it can be graduated!) • Start doing!
  15. 15. Homework! • Check out listed Resources • Create a Twitter account (my ID is AngelaCoulter… Twitter me!) • Get onto Facebook, create an account (if you don’t already have one)
  16. 16. Beginning Resources • Me! ☺ • How to Leverage Web 2.0 & Social Media Sites to Market Your Brand & Control Your Message • A List of Social Media Marketing Examples • The 22 Step Social Media Marketing Plan
  17. 17. Questions? Angela Coulter acoulter@aboutfacemarketing.net +919 605 0580 Twitter: AngelaCoulter Blog: http://aboutfacemarketing.blogspot.com/
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