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PBUS Presentation - Succeeding Where Others Fail

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Adam Camras, CEO of AboutBail.com presented 'Succeeing Where Others Fail' at the PBUS convention in Las Vegas.

Adam Camras, CEO of AboutBail.com presented 'Succeeing Where Others Fail' at the PBUS convention in Las Vegas.


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  • -Giveaways, shirts, pens, hats, match books, lighters, beer glasses, -Attorneys-something they will have on their desk-mousepadLive strong wristbands – lance armstrongCocktail napkinsSchool yearbooks – permanentGeneral Contractors / Construction SitesReligious Leaders – sometimes that is where people go first to Pastor, Reverand, RabbiLaminated yellow pages for the jailsGiving out water on a hot dayAlcohol relatedPlaces where your customers may be (sporting events…)Sharing related information (free web site to best idea)
  • Transcript

    • 1. Succeeding Where Others FailGrowing Your Bail Agency in Challenging Times
      AboutBail.com Team
      Adam Camras – CEO
      Beth Davis – MarketingDirector
      Mindy Naumer – Marketing Consultant 
    • 2. Our Products...
      LAWgicalSites
      Local
    • 3. Formula For Success
      • Professionalism
      • 4. Marketing
      • 5. Operational Efficiency
    • Professional Office
      • Phones
      • 6. Customer Service
      • 7. Appearance
    • Professional Office
      Phones…
      • Always,Answer The Phone!
      • 8. Forward Calls toCell Phones
      • 9. Phone Etiquette
      “BAIL BONDS!!!” vs…
      “ABC Bail Bonds, this is Adam. How can I help you?
      • Be Professional andCourteous
      • 10. Call Recording
    • Professional Office
      Customer Service…
      • FriendlyVoice When Answering The Phone
      • 11. Everyone is a Potential Customer
      • 12. Respond toInquiries Immediately
      • 13. TreatCustomers The Way You Want to be Treated
      • 14. Know When to Hire Help
    • Who would you rather hire?
      Umm… Hi… Umm… Do you need bail?
    • 15. …or, this guy?
      ABC Bail Bonds, this is Adam, how can I help you?
    • 16. Marketing
      Your Brand
      Traditional Marketing
      Web Site
      SEO
      Social Media
      Marketing Effectiveness
    • 17. Branding
      • Professional Logo
      • 18. Have a Consistent Message
      • 19. Educate the Customer
    • Traditional
    • Creative Bail Marketing
      Beer Mugs
      Community Outreach
      Pizza Boxes
      Letters
      Vehicle Wrap
      Bar Stamps
      Sporting Events
      Get Attention for Doing Something Good
    • 28. Are You Online?
      Do You…
      • Have a Web Site?
      • 29. Does it rank in Google, Yahoo and Bing?
      Can customers find you online by searching
      • “Your county or city + bail bonds”
      • 30. People don’t search for you. They search for what they need(e.g. Clark County Bail Bonds)
    • Your Customers are Online & Searching…
      Need to be here:
      201,000 Searches forBail Bonds every 30 days
      1,440,000 Results for the search Bail Bonds
    • 31. Building An Online Presence in 4 Easy Steps
    • 32. So… How Can You Get Online?
      Build a Website
      Optimize Your Website
      Submit Your Business to Local Search Sites
      Advertise
    • 33. Step 1 - Build a Website
      • Domain Name - (“aboutbail.com”)
      • 34. Keep it Clean, Simple & Professional 
      • 35. Include Phone Numberand Areas of Coverage 
      • 36. Do not use Music or Flash Animation
      • 37. Keep the Content Relevant
      • 38. Educate Your Clients  Trust!
      Why Hire You
      • Call to action
      “Call us 24/7 for a Free, Friendly Consultation”
    • 39. Bad Website Design
    • 40. Clean Website Design
    • 41. Step 2 - Optimize Your Website
      Title Tag
      • Tells the search engines what your site/page is about.
      • 42. 70 characters long & should include keywords.
      About Bail Title Tag
    • 43. Step 2 - Optimize Your Website
      Meta Descriptions
      • 155 characters describing your business
      • 44. Its what search engines present to their users about your site
      Meta Description
    • 45. Step 2 - Optimize Your Website
      Content & Keywords
      • Search Engines Rank Site Based on Usefulness.
      • 46. Good, Relevant Content has your Keywords.
      • 47. Write Content That Helps Users and the SE’s will “like” it.
      • 48. Other Sites Link to Good Content. Links = Good!
      • 49. Sample Pages
      Home Page
      About Page
      Contact Page
      Services Page
      FAQ’s (Frequently Asked Questions)
    • 50. Step 3 – Submit & Manage Local Listings
      Lawgical Local…
      • 100+ platforms
      Local Search
      Results
      100 More Valuable Networks
    • 51. Step 4 – Advertise…
      Paid Advertising that Targets Indemnitors
      State and National Associations
      Bail
      Criminal Attorney
      Directories that Target Your Buyers
      Other Sites That Rank for Your Keywords
      PPC / CPC
    • 52. What Should You Spend on Advertising?
      8 to 15% of revenue
      “If you're in a services business, you might want to bump your starting point to 8%…I've seen companies spend upwards of 15% when warranted—especially young companies that need to invest to build their brand.”
      Business Week Article - February 2009
    • 53. Lots of Social Media Options
    • 54. Why Should Bail Agents Use Social Media?
      Other Marketing is Getting Easier to Ignore
      Brand Your Company as Experts
      Unlimited Audience
      Build a Community
      Easy Way to Keep People Informed
      Keep Track of Competition
      Write More Bail!
    • 55. Marketing Effectiveness
      • Half Your Marketing Works! Which Half?
      • 56. Ask the Question? “How did you find us?”
      • 57. Train Your Staff
      • 58. Answers
      • 59. “The internet”, “Google”, “Lawyer”
      • 60. 50% of theTime is Great
      • 61. The SilverBullet?
      • 62. Phone Tracking!
      • 63. Aggregate the Data
    • Operational Efficiency
    • Questions?
      ?
    • 75. Online Marketing Mix
    • AboutBail.com
      • Trusted Network of Local Bail Agents
      • 80. Launched in 2001
      • 81. Market to Indemnitors & Criminal Lawyers
      • 82. Spoken to Thousands of Your Clients
      • 83. 100 Million + in Retail Bail Bonds
       
      • Other Services
      • 84. Websites for Bail Agents - Professional, Inexpensive Designs
      • 85. Local Search Results - Google Local, Yahoo Local and 80+ Local Searches
      • 86. Social Media Setup and Management - Facebook & Twitter
    • Success
      Professional Office
      +
      Online Presence
      +
      Social Media
      =
      Business Growth
    • 87. Getting started...
      1. Sign up for accounts that best match your business.
    • 88. Build a Strategy
      2. Build a strategy around how and what you want to communicate.
    • 89. Connect
      3. Connect with people you know or would like to know
    • 90. Communicate
      4. Start communicating
      Ideas for posts
      • Relevant news stories
      • 91. Business specials
      • 92. Interesting facts about your business and industry
      • 93. Events you are attending 
      • 94. Charities you support 
      • 95. Employee accomplishments
      • 96. Funny happenings
      • 97. Awards you've won
      • 98. Industry legislation
    • Execute
      5. Execute your plan 
      • Set Aside 30 Minutes 3 Days a Week
      • 99. Make a Consistent Habit of:
      • 100. Posting to your pages
      • 101. Looking for new contacts and connections
      • 102. Communicating with people you already know
      • 103. Keep it professional
    • Set Expectations
      6. Keep your expectations in check. 
      • It will take time to cultivate relationships. 
      • 104. Don't just sit around waiting for people to find you - let people know you're on these sites through:
      • 105. Links in your email signature block
      • 106. Links on your website
    • Social media is easy and “free” to use, it takes a plan of action, time and consistency.
    • 107. Step 4 – Submit & Manage Local Listings
      • Google Local
      • 108. Yahoo Local
      • 109. Bing Local
      • 110. Super Pages
      • 111. Yellow Pages
      • 112. Paid products submit to these sites and 100+ other high ranking directories
      • 113. Cheap and Critical
      • 114. Manual submissions are cumbersome and take 100’s of hours
    • Step 2 - Optimize Your Website
      Domain Name
      • Should include keywords like Bail, Bail Bonds, Bail Bond, etc…
      • 115. Good: DenverBailBonds.com
      • 116. Bad:BillsDenverBailBondCompany.us
    • Traditional cont.
      Legal Events
      Business Events
      Political Events
      Reach out to Legislators
      Start a Company Blog
      Stay Informed with RSS feeds
      Share Your Importance and Expertise
      Do Not Stop Learning (??? Tc)
    • 117. Step 3 – Search Engine Submission
      Manual
      • Google - google.com/addurl/
      • 118. Yahoo - search.yahoo.com/info/submit.html
      • 119. Bing - bing.com/webmaster/SubmitSitePage.aspx
      Paid Services
      • Not necessary if you get the right links
      • 120. Different than “Local”
    • Step 6 – Social Media
      What is Social Media?
    • 121. Social Media
      Social media uses web-based technologies to turn communication into interactive dialogues.
      What does this mean?
       
      A “free” tool to communicate and interact with clients, people in your social circle and community.