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PBTX Social Media Presentation

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Adam Camras, CEO of AboutBail.com spoke at the annual Professional Bondsmen of Texas convention about social media and how you can use it to strengthen your bail business. ...

Adam Camras, CEO of AboutBail.com spoke at the annual Professional Bondsmen of Texas convention about social media and how you can use it to strengthen your bail business.

http://www.aboutbail.com

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    PBTX Social Media Presentation PBTX Social Media Presentation Presentation Transcript

    • Social Media & Online Marketing A Dynamic Duo for Bail Business Growth AboutBail.com Team Adam Camras - CEO  Nora Sneberger - Sr. Marketing Consultant  
    • AboutBail.com
        • Trusted Network of Local Bail Agents
          • Launched in 2001
          • Marketing to Indemnitors & Criminal Lawyers
          • 6 Million+ Page Views Per Year (all brands)
          • Spoken to Thousands of Your Clients
          • 100 Million + in Retail Bail Bonds
      •  
        • Education
          • The Bail Report Newsletter
          • Collateral Magazine
          • AboutBail Yahoo Group
    • Our Sites...
    • Why Market Online?
    • Your Customers Are There
      • Google: 34,000 searches per second
      • Yahoo: 3,200 searches per second
      • Bing: 927 searches per second
      • 201,000 Bail Bonds Searches in Last 30 Days
      • 1,440,000 Results For Keyword Bail Bonds
        • Do You…
          • Use Email?
          • Have a Web Site?
          • Spend Money to Market Your Agency Online?
        • Can customers find your business online without going directly to your website?
        • Getting Started with Online Marketing in 4 Easy Steps
    • Step 1 - Email
      • Integrate Email in Your Day-to-Day Business.
        • Use Your Domain Name 
          • e.g. help@txbailagent.com
        • Market With Every Email  
          • Signatures should include business info
        • Check and Respond to Emails Promptly
    • Step 2 - Build a Website
        • Domain name - (www.AboutBail.com)
        • Use a professional designer 
        • Keep it clean, simple & professional 
        • Make sure you include your phone number, logo and areas of coverage 
        • Do not use music or flash animation 
    • Bad Website Design
    • Clean Website Design
    • Step 3 – Establish a Strategy and Metrics
        • Research Options
        • Understand
          • What it Costs to Acquire a Customer
          • What is the LVC
        • Put Together a Strategy
        • What are the Metrics for Success
    • What Should You Sped on Advertising?
      • “ If you're in a services business, you might want to bump your starting point to 8%… I've seen companies spend upwards of 15% when warranted—especially young companies that need to invest to build their brand.”
      Business Week Article - February 2009 8 to 15% of revenue
    • Step 4 - Start Online Marketing
      • Incorporate With Other Marketing
      • Search Engines (CPC)
      • Search Engines (SEO)
      • Directories / Trusted Networks
      • Criminal Lawyers
      • Email Campaigns
      • Local Guides
      • Social Media
      •  
    • What is Social Media?
    • Social Media
      • Social media uses web-based technologies to turn communication into interactive dialogues.
      • What does this mean?
      •  
      • A “free” tool to communicate and interact with clients, people in your social circle and community.
    • Lots of Social Media Options
        • 500 Million Users on Facebook
        • 700 Status Updates Per Second
        • Over 6,000 Bail Agencies listed today
        • Pros
          • Allows users to connect with friends
          • Join networks based on interests, workplace and school. 
        • Cons
          • It's a closed environment, so only Facebook users can become friends or fans of your business.
        • 80 Million business professionals
        • Over 1,600 Bail Agents  
        • Pros 
          • Reach out to people through existing connections.
          • Connect with clients and industry professionals through groups
        • Cons 
          • People use the site for professional reasons, so direct marketing messages are often discouraged 
        • Around 200 Million Users
        • Around 1000 Bail Agents on the site
        • Pros 
          • The pages are highly customizable and it's great for connecting with a younger crowd.
        • Cons
          • The user base is shrinking. 
          • The majority of users are under the age of 35.
        • 75 Million Users 
        • 600 Twitter Tweets Per Second
        • Around 1000 Bail Agents
        • Pros
          • Easy way to share ideas and links to content
          • Search “trending” topics
        • Cons 
          • There are a number of users, but Facebook users seem to use more frequently. 
          • Can be a challenge to communicate in 140 characters.
    • TweetLaw
    • Why Should Bail Agents Use Social Media?
      • Other Marketing is Getting Easier to Ignore
      • Brand Your Company as Experts
      • Unlimited Audience
      • Build a Community
      • Easy Way to Keep People Informed
      • Keep Track of Competition
      • Write More Bail!
    • Now that you have all of the information... what do you do with it?
    • Getting started...
      • 1. Sign up for accounts that best match your business.
    • Build a Strategy
      • 2. Build a strategy around how and what you want to communicate.
    • Connect
      • 3. Connect with people you know or would like to know
    • Communicate
      • Ideas for posts
          • Relevant news stories
          • Business specials
          • Interesting facts about your business and industry
          • Events you are attending 
          • Charities you support 
          • Employee accomplishments
          • Funny happenings
          • Awards you've won
          • Industry legislation
      4. Start communicating
    • Execute
      • 5. Execute your plan 
          • Set Aside 30 Minutes Per Day
          • Make a Consistent Habit of:
            • Posting to your pages
            • Looking for new contacts and connections
            • Communicating with people you already know
          • Keep it professional
    • Set Expectations
      • 6. Keep your expectations in check. 
          • It will take time to cultivate relationships. 
          • Don't just sit around waiting for people to find you - let people know you're on these sites through:
              • Links in your email signature block
              • Links on your website
      • Social media is easy and “free” to use, it takes a plan of action, time and consistency.
    • Online Marketing Mix
        • Web Site
        • Online Marketing
        • Social Media
        • Track The Effectiveness
        • Have Fun!
      • Questions?
      ?
    • Who we are...
    • Social Media & Online Marketing
        • Transition from traditional marketing
          • Search Engines (Google, Bing, Yahoo)
          • Blogs instead of newspapers
          • Facebook for communication
    • Social Media