60 minutes to a better bail site

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  • Talking to BA’s about marketing and Technology since 1999 Generated hundreds of millions of dollars of bail for our advertisers Times are tough, you need to be as competitive as possible If you don’t have a web site, now is the time, it is not too late If you have one, time to pay attention to making it as effective as possible
  • 60 minutes to a better bail site

    1. 1. 60 Minutes to A Better Bail Website AboutBail.com Team: Adam Camras, Co-Founder Trent Carlyle, Co-Founder Katie Puza, Marketing Molly Carroll, Business Development
    2. 2. Website Goals <ul><li>Validate Your Company </li></ul><ul><li>Build Trust </li></ul><ul><li>Educate </li></ul><ul><li>Elicit an Action </li></ul>
    3. 3. Domain Name <ul><li>Shorter is Better </li></ul><ul><li>Use “Bail” or “BailBonds” in the Name </li></ul><ul><li>Get All the Extensions: .com, .net, .org, .biz, .us, and .info </li></ul><ul><li>Variations of Your Name </li></ul><ul><li>Register in Your Name </li></ul><ul><li>Register Your Company Name www.RedHatDomains.com - $9.95/year </li></ul>
    4. 4. Main Pages <ul><li>Home </li></ul><ul><li>About Us / Company Bios </li></ul><ul><li>Coverage Areas / Office Locations </li></ul><ul><li>Services </li></ul><ul><li>FAQ’s / How Bail Works </li></ul><ul><li>Contact Us </li></ul>
    5. 5. Optional Pages <ul><li>Forms </li></ul><ul><li>Jail Information </li></ul><ul><li>Credit Card Payments </li></ul><ul><li>Wanted Section </li></ul>
    6. 6. Website “Don’ts” <ul><li>Don’t Use Too Many Images </li></ul><ul><li>Don’t Use Irrelevant Content </li></ul><ul><li>Don’t Have Music </li></ul><ul><li>Don’t Have Flash Intros or Animations </li></ul><ul><li>Don’t Have Horizontal Scrolling </li></ul><ul><li>Don’t Use Templates </li></ul>
    7. 7. Website “Do’s” <ul><li>Build an Original / Professional Site </li></ul><ul><li>Phone Number on Top of Every Page with a CTA – Call To Action </li></ul><ul><li>Useful / Original Content </li></ul><ul><li>Reason to Call YOU! </li></ul><ul><li>Keep Web Site Current </li></ul><ul><li>Consistent with your Brand </li></ul>
    8. 8. Marketing <ul><li>Domain Name Everywhere </li></ul><ul><li>Use Your Domain Name For Email (example: [email_address] ) </li></ul><ul><li>Listings on Bail Related Sites </li></ul><ul><li>Google Analytics </li></ul><ul><li>Collateral Magazine ( www.CollateralMag.com ) </li></ul>
    9. 9. AnytimeBail.com Before
    10. 10. AnytimeBail.com After
    11. 11. Other Examples
    12. 12. Other Examples
    13. 13. <ul><li>To schedule a free bail website consultation, </li></ul><ul><li>call AboutBail.com </li></ul><ul><li>at 1-866-411-2245 today! </li></ul>

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