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Anna Ablett
Advertising Design
TID1090 Case Study
THINK! It's 30mph For A Reason Home Office / NHS Know Your Limits
THINK! It's 30mph For A
Reason
Home Office / NHS Know Your
Limits
THINK! It's 30mph For A
Reason
Home Office / NHS Know Your
Limits
Shock & Emotion
Dead child
Sound bone crack back into place
Visual of fixed broken arm
Child was alone
Echo in voice
Quick...
Shock & Emotion
Dramatic polarisation
Light-hearted and fun
Man dead is shocking
Metaphor & Imagery
Sound bone crack back into place
Visual of fixed broken arm
Echo in voice Magical/mystical music
Quick ...
Metaphor & Imagery
Dramatic polarisation
Superhero imagery
Increased agility and skill
Empathise with the character
Superh...
Story & Atmosphere
Dead child
Sound bone crack back into place
Visual of fixed broken arm
Child was alone
Echo in voice
Ri...
Story & Atmosphere
Dramatic polarisation
Light-hearted and fun Superhero imagery
Increased agility and skill
Empathise wit...
THINK! It's 30mph For A Reason Home Office / NHS Know
Your Limits
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Advertising case study

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  • Slide 1 – 20 Seconds
  • Slide 2 – 20 Seconds
  • Slide 3 – 20 Seconds
  • 3 Slides (Slide 4, Slide 5, Slide 6) – 60 Seconds
  • 2 slides (Slide 7, Slide 8) – 40 seconds
  • 2 Slides (Slide 9, Slide 10) – 40 Seconds
  • Slide 11 – 20 Seconds
  • 2 Slides (Slide 12, Slide 13) – 40 Seconds
  • 2 Slides (Slide 14, Slide 15) – 40 Seconds
  • 2 Slides (Slide 16, Slide 17) – 40 Seconds
  • 2 Slides (Slide 18, Slide 19) – 40 Seconds
  • Slide 20 – 20 Seconds
  • Transcript of "Advertising case study"

    1. 1. Anna Ablett Advertising Design TID1090 Case Study THINK! It's 30mph For A Reason Home Office / NHS Know Your Limits
    2. 2. THINK! It's 30mph For A Reason
    3. 3. Home Office / NHS Know Your Limits
    4. 4. THINK! It's 30mph For A Reason
    5. 5. Home Office / NHS Know Your Limits
    6. 6. Shock & Emotion Dead child Sound bone crack back into place Visual of fixed broken arm Child was alone Echo in voice Quick sharp breath which brings the child back to life Shock figures
    7. 7. Shock & Emotion Dramatic polarisation Light-hearted and fun Man dead is shocking
    8. 8. Metaphor & Imagery Sound bone crack back into place Visual of fixed broken arm Echo in voice Magical/mystical music Quick sharp breath which brings the child back to life
    9. 9. Metaphor & Imagery Dramatic polarisation Superhero imagery Increased agility and skill Empathise with the character Superhero to real man
    10. 10. Story & Atmosphere Dead child Sound bone crack back into place Visual of fixed broken arm Child was alone Echo in voice Ring on finger Magical/mystical music Quick sharp breath which brings the child back to life
    11. 11. Story & Atmosphere Dramatic polarisation Light-hearted and fun Superhero imagery Increased agility and skill Empathise with the character Man dead is shockingSuperhero to real man
    12. 12. THINK! It's 30mph For A Reason Home Office / NHS Know Your Limits
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