Three things for an accessibility help page - AbilityNet Webinar, 25 September 2013


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Accessibility pages help people use your site and show a commitment to meeting your customers' needs. So what should they say? Join our next Accessibility webinar to hear AbilityNet's Head of Digital Inclusion Robin Christopherson explain the three key ingredients that every accessibility page needs.

Robin Christopherson, Head of Digital Inclusion, AbilityNetThree things to put in your accessibility help page
These are slides from a webinar delivered on Wednesday 25 September 2013

Robin will review the reasons for providing an accessibility help page and look at three things every page should include:
a compliance statement
links to relevant assistive technologies
a feedback channel.

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  • Today we will be providing a brief introduction to accessibility help pages What they are What they’re for What to include on them Where to put them
  • because digital accessibility is more than just alt tags It’s not a legal requirement to achieve compliance – although it’s a helpful ingredient It’s about helping people do what they want – and helping them do it on your site instead of those of your competitors = thinking about the whole user journey It’s about aiming to provide a seamless user journey to the information or service I require It tells me What to expect on this site What barriers could I encounter What things to avoid As well as being a chance to be very positive about all the adaptations you’ve made to help me use your service LET ME GIVE YOU AN EXAMPLE Choosing an online shopping service – try Sainsburys
  • It is helpful to see your accessibility page as one step on a journey - not a destination Imagine that I’m searching for a luxury cruise I’m searching for a high end product but like most people I will be using a standard PC – or I may be a silver surfer who is more at home on a tablet or my phone – in fact I may use all of those things at some point in my journey I may also be using some kind of assistive technology Like a braille keyboard, specialist software like BrowseAloud or a particular kind of mouse no matter how accessible your site is just think of an accessibility help page as one of the pieces of information someone may need to be able to complete their journey If the site is very accessible it gives reassurance and specific information about how the site works if there are known issues it’s a place to offer a user-friendly warning and suggest alternatives It just one way of making people feel that you care about their needs Many of our clients say 'what if it my site isn't accessible? doesn't this is just highlight shortcomings?' But imagine how much easier it is to know what to expect, rather than plough on regardless and never reach your destination?
  • But what it it’s not compliant? It’s important to note that people prefer to be told as clearly as possible what to expect If you are
  • My Computer My Way explains the accessibility features
  • My Computer My Way explains the accessibility features
  • A chance to try a few sites
  • Three things for an accessibility help page - AbilityNet Webinar, 25 September 2013

    1. 1. Three things to add to your accessibility help page AbilityNet Accessibility Webinar 25 September 2013 @AbilityNet
    2. 2. Welcome Why does my site need an accessibility help page? What should be in it? How should it be signposted? Robin Christopherson, Head of Digital Inclusion Joe Chidzik, Accessibility Consultant Mark Walker, Marketing Manager
    3. 3. Why does my site need an accessibility help page? Delivering seamless user journeys What to expect on this site re accessibility Help to overcome any barriers Invitation to have your say
    4. 4. Accessibility is a journey
    5. 5. What to include on your accessibility help page Advice and information that helps people use your website Compliance statement Accessibility features Feedback/contact process
    6. 6. Compliance statement How compliant is this site? Ask your web team Speak to a specialist Use free tools such as User-friendly words that show you’ve thought about their needs
    7. 7. Sample compliance statements  This site complies with both the principals and practices of the WCAG2.0 AA guidelines and is therefore accessible to users with a wide range of disabilities using their preferred specialist access methods.  This website strives to comply with…  We are working towards…  Adheres to the spirit of…
    8. 8. Accessibility features Help to make our website work for you Skip to content, styleswitcher, resizable text My Computer My Way BrowseAloud Other features worth highlighting
    9. 9.
    10. 10.
    11. 11. Feedback/contact process  Best practise to collect feedback from all site users  Is it working the way we intended?  Identify the best channel to meet that person’s needs Web team or customer services? Telephone or email?
    12. 12. How to signpost? Make it easy to find Footer menu  Most common, but not great Top of page but small text size  Okay but not great Top of page – generous + bold  Ideal
    13. 13. What next? Review your accessibility help page Check your compliance Update your accessibility help page Change the words Agree who is the contact Add My Computer My Way
    14. 14. Digital Accessibility Reach Every Customer on Every Platform Contact us