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The Business Case for Accessibility, AbilityNet Webinar 28 Nov 2013
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The Business Case for Accessibility, AbilityNet Webinar 28 Nov 2013

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What are the business benefits of putting digital accessibility at the heart of your business and embedding best practice in your digital strategy? …

What are the business benefits of putting digital accessibility at the heart of your business and embedding best practice in your digital strategy?
In this webinar in November 2013 AbilityNet's Head of Digital Inclusion explained the key benefits including:
- the size of the potential market
- changing consumer behaviours
- mitigating legal risks
The slideshow includes details of how to win the hearts and minds of business people.

Published in Design , Technology
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  • We work with some of the biggest names in global business, delivering world class services.They use us because they are clear about the business case

Transcript

  • 1. The business case for accessibility AbilityNet Webinar 28 November 2013 AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars
  • 2. Welcome The Business Case for Accessibility • Business case, not business strategy • Winning hearts and minds inside the organisation • Changing decision-making and culture inside your business AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars 2
  • 3. AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars
  • 4. Business case, not business strategy Issues we will look at today • Why should we consider the needs of disabled people? • Why should we invest in accessibility? • What are the potential benefits to our business? The next steps you'll need to take yourself • How can we adapt our business strategy? • How can we make our websites and apps accessible? • How can we develop accessible services and products? AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars 4
  • 5. AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars
  • 6. Why you need to win the case An accessible website is not the answer. It is simply a sign that some things are being done correctly. The goal is a business strategy that embraces accessibility • Responds to opportunities • Recognises the business advantages of getting it right • Is embedded in every decision about digital AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars 6
  • 7. AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars
  • 8. The Marketplace: UK Disabled people • Estimated 11.2 million people living with a disability • Est 20% of people of working age • Est £100bn p.a. [2005] spending power • Ageing population AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars 8
  • 9. The Marketplace: UK Changing mainstream consumer behaviour • 56% of people would benefit from an adjustment to their computer • Mobile computing - extreme environments • Social - trust, loyalty, recommendation • Digital by Default Government Services • Usability, personalisation - changing expectations AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars 9
  • 10. AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars
  • 11. AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars
  • 12. AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars
  • 13. Business benefits of accessibility • • • • • • Reach a wider audience – up to 20% Makes your site more useable for everyone – by 35% Platform independence – mobile to grow by 400% by 2015 Reduces page weight, bandwidth and maintenance Improves search engine rankings Future-proof your site/app AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars 13
  • 14. Mitigate risk • • • • Reduced visibility/SEO Unhappy clients Bad user comments/ratings Bad publicity/brand damage AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars 14
  • 15. Legal risks • • • • • • Equality Act Disability Equality Duty Section 508 Sale of goods, eg online-only offers Recruitment, eg job application process Employment, eg duty of care AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars 15
  • 16. AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars
  • 17. Legal & General • • • • • • Relaunched accessible site 95% increase in life quote requests online 90% increase in Life Insurance sales online 100% return on investment in 12 months Saved 200k per annum on site maintenance (66% saving) Speed/Effort required to manage content reduced from an average of 5 days to 0.5 days per job AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars 17
  • 18. The risk if you don’t do it… “What if someone gave you the opportunity to invest in China in 1975? With hindsight, would you take it? “Success in China over the last 40 years took research, asset allocation and execution, in addition to good timing. It certainly did not happen overnight. “The same process is occurring today in disability” Rich Donovan TheGlobal Economics of Disability AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars 18
  • 19. Your Questions AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars 19
  • 20. What next? Contact us • robin.christopherson@abilitynet.org.uk • sales@abilitynet.org.uk • +44 (0) 1926 465 247 Next webinar • Digital Accessibility 101: Where to start, what to do and why 1pm GMT, Wednesday, Dec 11, 2013 www.abilitynet.org.uk/webinars AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars 20
  • 21. Contact us sales@abilitynet.org.uk +44 (0) 1926 465 247 www.abilitynet.org.uk/webinars www.slideshare.com/abilitynet www.twitter.com/abilitynet AbilityNet Accessibility Webinars www.abilitynet.org.uk/webinars