How to build accessibility into
your next digital project
AbilityNet Accessibility Webinar
22 October 2013

www.abilitynet...
Welcome
Digital accessibility is NOT a bolt-on option
Websites, apps, digital services
Build it in from the start
Personas...
Hello
Robin Christopherson,
Head of Digital Inclusion

Mark Walker,
Marketing Manager
Why does accessibility matter?
 Business case
 Social case
 Legal case
 Usability
 SEO
Don’t just bolt it on…
What problem are we solving?
 Last minute requests for help and urgent projects
 Constraints of technologies already cho...
Five ways to build accessibility into
your next project
 Training and awareness-building
 Diverse personas
 Wireframe a...
Training and awareness-building
Raising awareness
 Disabilities, practical issues, assistive technologies
Specific skills...
Digital Accessibility: Web Essentials

www.bcs.org/dawe
Diverse personas
 Core ingredient in usercentred designs
 Reflect a variety of
needs across a range
of customers
 Not j...
Wireframe and design reviews
Identify issues at an early stage
Inform guidelines for future projects
Consistent positioni...
Testing code
Detailed audits dig deep but simple
tests can help at any stage
Free tools/toolbars are available
wave.webai...
AT and User Testing
If you can only afford one set of tests…
Disabled user testing = extreme user testing?
DIY - core set...
What next?
Don’t just bolt it on
Try the e-learning course at www.bcs.org/dawe
Review personas
Test at each stage
Build be...
Where to get help
 BS8878

www.abilitynet.org.uk/BS8878Nutshell

 DAWE

www.bcs.org/dawe

 WebAIM

www.webaim.org

 Ab...
Upcoming webinars
The Business Case for Digital Accessibility
1:00 PM - 2:00 PM GMT
Thurs, Nov 28, 2013
Digital Accessib...
Digital Accessibility
Reach Every Customer on Every Platform
AbilityNet Accessibility Services
 01926 465 247
 sales@abi...
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How to build accessibility into your next digital project Oct 2013

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Accessibility isn' a bolt on - too many people test for accessibility at the end of project without building in best practice as their project develops. This webinar explains five things you can do on your next digital project Training and awareness-building
Diverse personas
Wireframe and design reviews
Testing code
AT and user testing

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  • Digital accessibility is NOT a bolt-on option
    Websites, apps, digital services
    Build it in from the start
    Personas, wireframes, skills, knowledge, testing
    Web designers, developers, UX designers, etc
    + comms team, marketing, business managers, CEOs
  • because digital accessibility is more than just alt tags
    It’s not a legal requirement to achieve compliance – although it’s a helpful ingredient
    It’s about helping people do what they want – and helping them do it on your site instead of those of your competitors
    = thinking about the whole user journey
    It’s about aiming to provide a seamless user journey to the information or service I require
    It tells me
    What to expect on this site
    What barriers could I encounter
    What things to avoid
    As well as being a chance to be very positive about all the adaptations you’ve made to help me use your service
    LET ME GIVE YOU AN EXAMPLE
    Choosing an online shopping service – try Sainsburys
  • What
  • How to build accessibility into your next digital project Oct 2013

    1. 1. How to build accessibility into your next digital project AbilityNet Accessibility Webinar 22 October 2013 www.abilitynet.org.uk @AbilityNet
    2. 2. Welcome Digital accessibility is NOT a bolt-on option Websites, apps, digital services Build it in from the start Personas, wireframes, skills, knowledge, testing Web designers, developers, UX designers, etc + comms team, marketing, business managers, CEOs
    3. 3. Hello Robin Christopherson, Head of Digital Inclusion Mark Walker, Marketing Manager
    4. 4. Why does accessibility matter?  Business case  Social case  Legal case  Usability  SEO
    5. 5. Don’t just bolt it on…
    6. 6. What problem are we solving?  Last minute requests for help and urgent projects  Constraints of technologies already chosen  Not understanding what digital accessibility means  Don’t care about accessibility  Can’t all be done by an accessibility champion  Accessibility isn’t built into our processes
    7. 7. Five ways to build accessibility into your next project  Training and awareness-building  Diverse personas  Wireframe and design reviews  Testing code  AT and user testing
    8. 8. Training and awareness-building Raising awareness  Disabilities, practical issues, assistive technologies Specific skills, relevant to role  Design, testing, code, checklists, toolbars Project management  BS8878 – best practice framework
    9. 9. Digital Accessibility: Web Essentials www.bcs.org/dawe
    10. 10. Diverse personas  Core ingredient in usercentred designs  Reflect a variety of needs across a range of customers  Not just bolted on  AbilityNet Diverse Personas
    11. 11. Wireframe and design reviews Identify issues at an early stage Inform guidelines for future projects Consistent positioning of page elements Good use of white space Colour contrast  webaim.org/resources/contrastchecker/
    12. 12. Testing code Detailed audits dig deep but simple tests can help at any stage Free tools/toolbars are available wave.webaim.org/ Enterprise-ready options Compliance Sheriff Accessible code and script libraries
    13. 13. AT and User Testing If you can only afford one set of tests… Disabled user testing = extreme user testing? DIY - core set of access methodologies and technologies eg keyboard navigation or VoiceOver or NVDA Demo of your designs using common Assistive Technologies
    14. 14. What next? Don’t just bolt it on Try the e-learning course at www.bcs.org/dawe Review personas Test at each stage Build best practice into future projects Include it on the agenda of next project meeting
    15. 15. Where to get help  BS8878 www.abilitynet.org.uk/BS8878Nutshell  DAWE www.bcs.org/dawe  WebAIM www.webaim.org  AbilityNet Accessibility Services  01926 465 247  sales@abilitynet.org.uk
    16. 16. Upcoming webinars The Business Case for Digital Accessibility 1:00 PM - 2:00 PM GMT Thurs, Nov 28, 2013 Digital Accessibility 101: Where to start, what to do and why 1:00 PM - 2:00 PM GMT Weds, Dec 11, 2013
    17. 17. Digital Accessibility Reach Every Customer on Every Platform AbilityNet Accessibility Services  01926 465 247  sales@abilitynet.org.uk Follow us  www.abilitynet.org.uk/webinars  www.slideshare.com/abilitynet  www.twitter.com/abilitynet
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