Digital Accessibility – Enjoying the
carrots and avoiding the sticks

Welcome
Webinar Chair

Robin Knowles
Founder Digital Leaders
Webinar Guidelines
1. Mute your microphone during the
presentation
2. Contact Robin Knowles through the chat
window if you...
Webinar Presenter
Robin Christopherson
Head of Digital Inclusion, AbilityNet
Digital Accessibility:
Enjoying the carrots
and avoiding the sticks
Robin Christopherson, AbilityNet
robin.christopherson@...
Key Benefits of Accessibility
For your website:

•

Reach a wider audience – up to 20%

•

Makes your site more useable fo...
Key Benefits of Accessibility
For your intranet:

•

Cater for your disabled employees (of today and tomorrow)

•

Raise a...
Mobile Means Inclusion
•

Mobile internet traffic routinely outstrips desktop traffic

•

Revenue increasing – Black Frida...
Key Risks
•

It’s the law – Equality Act, Disability Equality Duty, employment law

•

Potential cost of litigation

•

Lo...
Case Study: Legal & General
•

Relaunched accessible site

•

95% increase in life quote requests online

•

90% increase ...
Digital Accessibility: Web Essentials

We’ve cracked it!

Accessibility Carrots and Sticks, January 2014.

www.abilitynet....
Web Essentials: eLearning for Everyone
Take the simple route to awareness for every employee and make your

services and p...
Q&A

Send your questions to Robin Knowles through
the chat window.
Robin will select you to ask your question.
Thank you for joining us

We will connect you to each other via email
after the webinar.
A copy of this presentation will ...
Digital Accessibility: Enjoying the Carrots and Avoiding the Sticks
Digital Accessibility: Enjoying the Carrots and Avoiding the Sticks
Digital Accessibility: Enjoying the Carrots and Avoiding the Sticks
Digital Accessibility: Enjoying the Carrots and Avoiding the Sticks
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Digital Accessibility: Enjoying the Carrots and Avoiding the Sticks

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Although there are legal threats if you get it wrong there are many more very positive reasons for making sure you understand how accessibility affects you and your business. The accessibility carrot can be much more powerful than the sticks - but what are the benefits and how can you harness them?

This presentation is from a webinar delivered by Robin Christopherson, Head of Digital Inclusion at AbilityNet as part of a series of events run by the UK Digital Leaders network.

Published in: Education, Design, Technology
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  • We work with some of the biggest names in global business, delivering world class services.They use us because they are clear about the business case
  • Digital Accessibility: Enjoying the Carrots and Avoiding the Sticks

    1. 1. Digital Accessibility – Enjoying the carrots and avoiding the sticks Welcome
    2. 2. Webinar Chair Robin Knowles Founder Digital Leaders
    3. 3. Webinar Guidelines 1. Mute your microphone during the presentation 2. Contact Robin Knowles through the chat window if you have a question 3. Hold all questions until the end
    4. 4. Webinar Presenter Robin Christopherson Head of Digital Inclusion, AbilityNet
    5. 5. Digital Accessibility: Enjoying the carrots and avoiding the sticks Robin Christopherson, AbilityNet robin.christopherson@abilitynet.org.uk @USA2DAY www.abilitynet.org.uk @AbilityNet sales@abilitynet.org.uk +44 (0) 1926 465 247 Accessibility Carrots and Sticks, January 2014. www.abilitynet.org.uk/webinars
    6. 6. Key Benefits of Accessibility For your website: • Reach a wider audience – up to 20% • Makes your site more useable for everyone – by 35% • More mobile-friendly • Reduces page weight, bandwidth and maintenance • Improves search engine rankings • Easier to refresh Accessibility Carrots and Sticks, January 2014. www.abilitynet.org.uk/webinars
    7. 7. Key Benefits of Accessibility For your intranet: • Cater for your disabled employees (of today and tomorrow) • Raise awareness and create an empathetic environment • Makes your intranet more useable for everyone – by 35% • Reduces page weight, bandwidth and maintenance Accessibility Carrots and Sticks, January 2014. www.abilitynet.org.uk/webinars
    8. 8. Mobile Means Inclusion • Mobile internet traffic routinely outstrips desktop traffic • Revenue increasing – Black Friday up 187%, Thanksgiving 256% • Mobile users constantly ‘temporarily disabled’ – e.g. good contrast on sunny day or hands free use whilst driving • Use cases will only become more extreme – e.g. wearable computing • ‘Accessibility’ no longer a niche consideration Accessibility Carrots and Sticks, January 2014. www.abilitynet.org.uk/webinars
    9. 9. Key Risks • It’s the law – Equality Act, Disability Equality Duty, employment law • Potential cost of litigation • Lose employees, customers and clients • Cost of medical retirement, recruitment and retraining • Bad publicity/brand damage • Retrofitting accessibility more costly and more difficult Accessibility Carrots and Sticks, January 2014. www.abilitynet.org.uk/webinars
    10. 10. Case Study: Legal & General • Relaunched accessible site • 95% increase in life quote requests online • 90% increase in Life Insurance sales online • 100% return on investment in 12 months • Saved 200k per annum on site maintenance (66% saving) • Speed/Effort required to manage content reduced from an average of 5 days to 0.5 days per job • www.legalandgeneralgroup.com Accessibility Carrots and Sticks, January 2014. www.abilitynet.org.uk/webinars
    11. 11. Digital Accessibility: Web Essentials We’ve cracked it! Accessibility Carrots and Sticks, January 2014. www.abilitynet.org.uk/webinars
    12. 12. Web Essentials: eLearning for Everyone Take the simple route to awareness for every employee and make your services and products more inclusive • Every member of your IT team • Every employee that posts to your intranet, or creates any electronic document (such as an email or Word doc) • Guarantee base level knowledge of key accessibility issues • Just a few pounds to take the course - £35 to get certified • DAWE takes 80 minutes + an optional multiple-choice exam • www.abilitynet.org.uk/dawe Accessibility Carrots and Sticks, January 2014. www.abilitynet.org.uk/webinars
    13. 13. Q&A Send your questions to Robin Knowles through the chat window. Robin will select you to ask your question.
    14. 14. Thank you for joining us We will connect you to each other via email after the webinar. A copy of this presentation will be uploaded to the Digital Leaders website shortly.
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