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Working with Bloggers

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Short presentation at the Arabian Travel Market on the 2011 Visit Jordan initiative from a blogger who took part.

Short presentation at the Arabian Travel Market on the 2011 Visit Jordan initiative from a blogger who took part.

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Transcript

  • 1. Visiting Jordan with @VisitJordanArabian Travel Market 2012Abigail King
  • 2. @VisitJordan Visiting Jordan with16 Bloggers @VisitJordanIndividual trips Arabian Travel Market 2012 Abigail King
  • 3. Professional Different
  • 4. Unique Itineraries
  • 5. Freedom
  • 6. #GoJordan& iAmbassador
  • 7. Outcome•Facebook fans increased by 800%•Twitter followers reached 13 000 from an inactiveaccount•Ranked the third most influential tourist board in theworld•Over 200 blog posts•Over 1 million direct views•Mentioned on the top travel lists for 2012 produced byCondé Nast, the New York Times, Lonely Planet and FoxNews
  • 8. It’s stillgoing...
  • 9. Thank Youwww.insidethetravellab.com/tag/Jordan