• Google Inc. is an American multinational corporation that provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies. Advertis ing revenues from AdWords generate almost all of the companys profits• www.google.com- a search engine languages.where internet users can find information in many different• Google began in March 1996 as a research project by Larry Page and Sergey Brin, Ph.D. students at Stanford working on the Stanford Digital Library Project (SDLP).• the name to Google, originating from a misspelling of the word "googol",
• Google Inc.• Type - Public• IndustryInternet - Computer software,Telecoms equipment• Founded• Menlo Park, California, U.S. (September 4, 1998)• Founder(s)Larry Page, Sergey Brin• Headquarters - Googleplex, Mountain View, California, United StatesArea• servedWorldwideKey people• Eric Schmidt(Executive Chairman), Larry Page(Co-founder & CEO)and Sergey Brin (Co- Founder)
HISTORY1995-1997• 1995• Larry Page and Sergey Brin meet at Stanford. (Larry, 22, Sergey, 21)• 1996• Larry and Sergey, now Stanford computer science grad students, begin collaborating on a search engine called BackRub.• the name to Google, originating from a misspelling of the word "googol",• Google ran under the Stanford University website, with the domainsgoogle.stanford.edu and z. stanford.edu.
• Googles original homepage had a simple design, since its founders were not experienced in HTML, the language for designing web pages• May 2000• The first 10 language versions of Google.com are released: French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian and Danish.
HISTORY• The domain name for Google • In January of 2013, Google was registered on September announced it had earned 15, 1997, and the company $50 billion in annual was incorporated on revenue for the year of September 4, 1998. It was 2012. based in a friends (Susan Wojcicki) garage in Menlo • This marked the first time Park, California. Google had reached this• Craig Silverstein, a fellow PhD feat, topping their 2011 student at Stanford, was hired total of $38 billion. as the first employee.
HISTORY• The first funding for Google was an August 1998 contribution of US$100,000 from Andy Bechtolsheim, co-founder of Sun Microsystems.• They went to Excite CEO George Bell and offered to sell GOOGLE to him for $1 million. He rejected the offer, and later criticized Vinod Khosla, one of Excites venture capitalists, after he had negotiated Brin and Page down to $750,000.• On June 7, 1999, a $25 million round of funding was announced, with major investors including the venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital.• Googles initial public offering (IPO) took place five years later on August 19, 2004• Before 2004, Eric Schmidt CEO was making $250,000 per year, and Page and Brin each earned a salary of $150,000.
customer segmentation The Hard-Up Household• Consists of low income middle-aged families, typically large, with an education of high school or lower.• This segment uses the internet primarily for communication (think e-mail) and sometimes for financial purposes (think online banking, online bill pay), does not use the internet frequently• The Leisurely Fad-Following Family• This segment uses Google products and services mainly for leisure purposes, entertainment, and communication.• This segment is educated and family-oriented.• The Ever Expanding Entrepreneurial Enterprise• Consists of all businesses, from corporations to mom-and-pop operations• This segment strives to reach customers through relevant, personalized internet advertising (think AdWords).The Savvy Student• Consists of enrolled undergraduate (ages 18-25) and graduate (23-28) students.• Typically from middle to upper-middle class, well-educated families.
Acquisitions and partnerships• Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond the companys core web search engine. The company offers online productivity software including email, an office suite, and social networking.• Google has acquired many companies, mainly focusing on small venture capital companies.
Acquisitions and partnerships Acquisitions partnerships• DoubleClick for $3.1 billion • NASA Ames Research• GrandCentral for $50 million Center• video software maker On2 • AOL of Time Warner Technologies for $106.5 million • Microsoft• Aardvark a social network • Nokia search engine for $50 million • Ericsson• YouTube for US$1.65 billion• Motorola Mobility - $12.5 billion• Android 22 MAY 2012
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