Successful launch into a new product          category in India
A path-breaking nationwide campaign,unlike anything the category has seen               before
20% sales hike during the national launch      of the campaign: Sabse Tez
Clutter breaking campaign to create aunique product category in rural pest            management
55,000+ footfalls on a single day and a few            million over years
Yes…We made it happen!
We are…
A full-service ad agency• Research, Strategy and Planning• Creative• Media and PR• Digital Marketing (5 Degrees Digital)• ...
Indian Network Associate of GYRO• Part of Interpublic Group (IPG)• Established in 1981• 600 professionals• 15 global suppo...
How We Make It Happen!
We make it happen!
Brand Journey Map     Assessment                    Creative Platform                     Communication                   ...
Brand Journey MapBreakthrough            Brand Positioning      Communication        Creative Platform      Assessment    ...
Brand Key    Reason to                            Rational &            Believe (RTB)                         Emotional   ...
The People that Make It Happen!
Team EggfirstEngineers, Physiotherapists, Scientists, CAs.Apart from the usual gang of Artists, MBAs,Literary experts, Tea...
Those For Whom We Make It Happen
Key clients
ActivationOur             BTL activities at PAN India level for                  brands like Asian Paints, Parle          ...
The Fruits Of Making It Happen
Awards    2011 ABCI (Silver)    2011 ABCI (Bronze)    2011 UNFPA (Laadli National Creative Excellence Awards for Social   ...
Let’s Make It HappenYours uncomplicatedly, dedicatedly, decidedly.EggfirstEggfirst VillaB 52/ 206, Siddharth Nagar 2, Gore...
Eggfirst Company Profile
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Eggfirst Company Profile

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Eggfirst Company Profile

  1. 1. Successful launch into a new product category in India
  2. 2. A path-breaking nationwide campaign,unlike anything the category has seen before
  3. 3. 20% sales hike during the national launch of the campaign: Sabse Tez
  4. 4. Clutter breaking campaign to create aunique product category in rural pest management
  5. 5. 55,000+ footfalls on a single day and a few million over years
  6. 6. Yes…We made it happen!
  7. 7. We are…
  8. 8. A full-service ad agency• Research, Strategy and Planning• Creative• Media and PR• Digital Marketing (5 Degrees Digital)• Brand Activation
  9. 9. Indian Network Associate of GYRO• Part of Interpublic Group (IPG)• Established in 1981• 600 professionals• 15 global support centresOperating since 20042 offices in Mumbai, India
  10. 10. How We Make It Happen!
  11. 11. We make it happen!
  12. 12. Brand Journey Map Assessment Creative Platform Communication Platform Brand Positioning Breakthrough
  13. 13. Brand Journey MapBreakthrough Brand Positioning Communication Creative Platform Assessment Platform• Understand the • Determine brand • Establish the • Create a clear, • Measure the Business Objectives strategy and communication simple and performance of the• Uncover key market promise plank and approach motivational brand insights • Establish and rendition of the • Assess the validate the desired positioning platform contribution to the position business strategy • Determine action steps• Primary and • Brand key and brand • Positioning line • Look and feel • Market feedback secondary market essence • Key messages • Tagline • Brand equity research • Tone of voice • Creative expression analysis • Key visuals • Media - TV, radio, • Way forward print, outdoor, direction ambient, digital
  14. 14. Brand Key Reason to Rational & Believe (RTB) Emotional benefits Brand Positioning Differentiator Brand Character Insight Competitive Product Environment Target Group
  15. 15. The People that Make It Happen!
  16. 16. Team EggfirstEngineers, Physiotherapists, Scientists, CAs.Apart from the usual gang of Artists, MBAs,Literary experts, Team Eggfirst comprises of agood share of eccentric, varied individuals inpursuit of a common goal - to make it happen!
  17. 17. Those For Whom We Make It Happen
  18. 18. Key clients
  19. 19. ActivationOur BTL activities at PAN India level for brands like Asian Paints, Parle MediaPartners Biscuits, ICICI Life Insurance Specialised activation agency for modern retail and corporates. 2 decades of planning and buying media for clients like Subway, Kohler, Marlex, Mumbai Mirror, Shoppers Stop, Zee. Technology Media Brands under IPG (such as Lintas Media Group - One of the largest media houses in India). An award winning enterprise, delivering across a gamut of platforms such as Voice, Email, SMS, USSD & Mobile Apps PR Providers of customised mobile and web Providers of integrated solutions. corporate communication services and strategic PR counsel.
  20. 20. The Fruits Of Making It Happen
  21. 21. Awards 2011 ABCI (Silver) 2011 ABCI (Bronze) 2011 UNFPA (Laadli National Creative Excellence Awards for Social Change) 2010 ABCI (Bronze) 2009 Rajasthan Patrika – Winner of Hall of Fame 2008 UNFPA (Laadli National Creative Excellence Awards for Social Change)
  22. 22. Let’s Make It HappenYours uncomplicatedly, dedicatedly, decidedly.EggfirstEggfirst VillaB 52/ 206, Siddharth Nagar 2, Goregaon (W), Mumbai 104www.eggfirst.com | unscramble@eggfirst.com /EggfirstAdvertising /Eggfirst

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