Jaipur rug ppt

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Jaipur rug ppt

  1. 1. Jaipur Rugs Inc. Prepared by: Abhishek Jha (Manager: Branding and Communication)
  2. 2. Current Market Situation• Physical Presence: – 20 branches in 10 states of India. – spread across 30 countries – Headquarter in US for offshore business• Online Presence – maintains a online store on its site, but not search engine friendly – Facebook page and YouTube Channel
  3. 3. Branding Strategy • Increase customer base Social MediaEngagement(SME) • Positive online Model presence • Increase website User friendly visibility Online Shop • Make website Search Engine Friendly
  4. 4. Work Plan (10-12 Months)Aware Engage Acquire Monetize
  5. 5. Social Media Engagement Model
  6. 6. Social StrategyCreate Google Places Web PageActively maintain Facebook businessfanpageCreate Blog PageActively maintain and monitor YouTubechannelCreate Twitter Handle
  7. 7. Google Place Web Page• Make Jaipur rug information visible to the local clients• Offer coupons to client, to increase purchase• Put Jaipur rugs on map
  8. 8. Facebook Business FanPage• Actively maintain and monitor the Facebook page• Engage customers, monitor feedback and comments• Communicate Jaipur rugs business story, mission, and increase likeliness of the page
  9. 9. Blog• Create a blog of Jaipur Rugs, depicting about new product launch and its business• Communicate mission, values, business story of Jaipur Rugs, to its customers• Create engagement with clients by responding to their posts
  10. 10. YouTube Channel• Actively maintain and monitor the YouTube channel• Post videos related to information about business, new product launches and customer feedback• Integrate YouTube Channel with Facebook FanPage• Monitor the analytics, to find leads
  11. 11. Create Twitter Page• Create Twitter handle for business• Publish regular tweets and mentions, monitor feedback or comments• Provides new product launch details and business related information to followers• Monitor analytics to capture leads
  12. 12. User Friendly Online Shop• Increase website visibility• Make website Search Engine Friendly• Creates Adwords to increase website traffic• Use Social and Email Campaigns to increase reach and achieve high CTR(click through rate)
  13. 13. Case Study: Fabric Retailer Before: •Overspending on Ads After: • SEO and Linking increased website visitors by 214% • Top 10 ranking in Fabric Stores • Search send 80% of website traffic • Reduced marketing expense • Increase profits

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