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Vishu Gupta - Facebook Developer Garage Bangalore

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Talk by Vishu Gupta at Facebook Developer Garage at Bangalore on Aug 28, 2009.

Talk by Vishu Gupta at Facebook Developer Garage at Bangalore on Aug 28, 2009.

Published in: Technology, Business, Education

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Transcript

  • 1. Developer Garage Bangalore
    Vishu Gupta
    Aug 28, 2009
  • 2. Agenda
    1. Our Mission
    2. Facebook Platform
    3. Facebook Connect
    4. Facebook in India
    5. Questions
  • 3. Facebook’s Mission:Give people the power to share and make the world more open and connected
  • 4. Facebook Platform
  • 5. Facebook Core Features
  • 6. Facebook Core Features
    Identity
  • 7. Facebook Core Features
    SocialGraph
    Identity
  • 8. Facebook Core Features
    SocialGraph
    Identity
    Stream
  • 9. Mobile
    Web
    SocialGraph
    Identity
    Stream
    Desktop
    Game Consoles
    Facebook Platform
    World Wide Web
  • 10. Continued leadership in Platform
    100+
    Connect
    Connect for iPhone, xBox, Desktop…
    Verified Apps
    fbFund
    Launch
    2008
    2009
    2009
    2008
    Growth
    May 2007
    2007
    Facebook
    Verified App
  • 11.
    • Over 350,000Facebook Applications
    • 12. More than one million developers and entrepreneurs
    • 13. Over 15,000 websites and applications use connect
    • 14. More than 180 countries have utilized platform
    • 15. Every month, more than 70% of Facebook users engage with Platform applications
  • Some Examples
  • 16. Over 350,000 Facebook Applications
  • 17. A more social web
  • 18. Facebook Connect for desktop
  • 19. Your teams
    Live scores
    Facebook Connect for iPhone
  • 20. Facebook Connect for XBOX
  • 21. Overview of Facebook Connect
  • 22. 19
    Engaging with a new site is difficult
    Think of the steps users need to go through to sign up & engage with your content.
    • Decide to register
    • 23. Click “sign up”
    • 24. Decide on the basics: Which email will I use? The usual password? User name?
    • 25. Add extra info:BirthdayNameetc…
    • 26. Enter a CAPTCHA
    • 27. Confirm
    • 28. Get sent to verify email page
    • 29. Wait
    • 30. Go back in your email, verify email
    • 31. Go back to browser
    • 32. And…
    … the end result is a website with no social data, no customization, and no friends 
  • 33.
  • 34. 21
    Facebook Connect
    Increase registration, engagement and traffic on your site.
    Facebook Connect allows your visitors to:
    • Share their identity and log in with 1 click
    • 35. Bring their friends to your site, increasing engagement
    • 36. Generate more traffic by distributing your content to Facebook’s 250 million users
    Identity & Login
    Friends
    Distribution
  • 37. 22
    Facebook Connect makes it easy for your users
    2. Easy access to their friends and friend content
    1. User’s real identity
    A Connected user brings all of their rich Facebook information and friends to your site in 1 click.
    • Decide to register
    • 38. Click “Connect”
    • 39. Done
    … a website with your real-life identity, customized content and all your friends.
  • 40. 23
    Users share content back to Facebook
    3. Content from your site is easily distributed on Facebook, sending traffic back to your site.
    Content from your site gets shared to Facebook. Traffic comes back to your site.
  • 41. 24
    Connect is revolutionizing the web
    What sites are seeing:
    • Registrations 30-100%
    • 42. User-generated content 15-60%
    • 43. Each story published to FB generates 0.5 to 2 clicks back to the publishing site
    Over 8,000 web sites
    have adopted Facebook Connect
    “It is an ingenious stab at solving several nagging problems at once. Web surfers like to socialize while they browse the internet, but many prefer to do so only with their friends rather than with perfect strangers.”
    - Dec 4, 2008
    “Supporters of this idea say such programs will help with the emergence of a new ‘social Web,’ because chatter among friends will infiltrate even sites that have been entirely unsociable thus far.”
    - Nov 30, 2008
    “Because Facebook Connect is not just a registration system, but also a marketing channel with a built-in audience of 130 million monthly active users, this program will crush competing registration systems.”
    - Nov 30, 2008
  • 44. Widgets (simple XFBML tags)
    <fb:fanprofile_id=”britneyspears”>
    </fb:fan>
    <fb:comments></fb:comments>
  • 45. 26
    <fb:live-stream width="400" height="500"></fb:live-stream>
  • 46. Facebook in India
  • 47. Facebook in India
    Several million Indian users
  • Indian Partners
    Cricket
    Mobile
    News & Media
    Education
  • 56. Cricket
  • 57. Games2Win Connect Integration
    7, 8, 12, 13, 14
    On our site, we introduced an interactive strip above our games asking consumers to connect with their FB friends
  • 58. What’s Next?1) IntegrateCheck out our video tutorials: wiki.developers.facebook.com2) Innovate3) Iterate and Grow
  • 59. Facebook Developer Contest - India
    Build, Engage, Win!
    • Create Facebook Apps
    • 60. first prize is $4000
    • 61. Facebook Connect Integrations
    • 62. first prize is $4000
    • 63. Submit your applications by September 11thVisitwww.facebook.com/developercontestindia
  • Resources
    Documentation: wiki.developers.facebook.com
    Help: forum.developers.facebook.com
    Vishu Guptavishu@facebook.com