21 Facebook Connect Increase registration, engagement and traffic on your site. Facebook Connect allows your visitors to:
Share their identity and log in with 1 click
Bring their friends to your site, increasing engagement
Generate more traffic by distributing your content to Facebook’s 250 million users
Identity & Login Friends Distribution
22 Facebook Connect makes it easy for your users 2. Easy access to their friends and friend content 1. User’s real identity A Connected user brings all of their rich Facebook information and friends to your site in 1 click.
… a website with your real-life identity, customized content and all your friends.
23 Users share content back to Facebook 3. Content from your site is easily distributed on Facebook, sending traffic back to your site. Content from your site gets shared to Facebook. Traffic comes back to your site.
24 Connect is revolutionizing the web What sites are seeing:
Each story published to FB generates 0.5 to 2 clicks back to the publishing site
Over 8,000 web sites have adopted Facebook Connect “It is an ingenious stab at solving several nagging problems at once. Web surfers like to socialize while they browse the internet, but many prefer to do so only with their friends rather than with perfect strangers.” - Dec 4, 2008 “Supporters of this idea say such programs will help with the emergence of a new ‘social Web,’ because chatter among friends will infiltrate even sites that have been entirely unsociable thus far.” - Nov 30, 2008 “Because Facebook Connect is not just a registration system, but also a marketing channel with a built-in audience of 130 million monthly active users, this program will crush competing registration systems.” - Nov 30, 2008