Developer Garage BangaloreVishu GuptaAug 28, 2009

Agenda1. Our Mission2. Facebook Platform3. Facebook Connect4. Facebook in India5. Questions

Facebook’s Mission:Give people the power to share and make the world more open and connected

Facebook Platform

Facebook Core Features

Facebook Core FeaturesIdentity

Facebook Core FeaturesSocialGraphIdentity

Facebook Core FeaturesSocialGraphIdentityStream

MobileWebSocialGraph IdentityStreamDesktopGame ConsolesFacebook PlatformWorld Wide Web

Continued leadership in Platform100+ConnectConnect for iPhone, xBox, Desktop…Verified AppsfbFundLaunch2008200920092008GrowthMay 20072007FacebookVerified App

Over 350,000Facebook ApplicationsMore than one million developers and entrepreneursOver 15,000 websites and applications use connectMore than 180 countries have utilized platformEvery month, more than 70% of Facebook users engage with Platform applications

Over 350,000Facebook Applications

More than one million developers and entrepreneurs

Over 15,000 websites and applications use connect

More than 180 countries have utilized platform

Every month, more than 70% of Facebook users engage with Platform applications

Some Examples

Over 350,000 Facebook Applications

A more social web

Facebook Connect for desktop

Your teamsLive scoresFacebook Connect for iPhone

Facebook Connect for XBOX

Overview of Facebook Connect

19Engaging with a new site is difficultThink of the steps users need to go through to sign up & engage with your content.Decide to registerClick “sign up”Decide on the basics: Which email will I use? The usual password? User name?Add extra info:BirthdayNameetc…Enter a CAPTCHAConfirmGet sent to verify email pageWaitGo back in your email, verify emailGo back to browserAnd…… the end result is a website with no social data, no customization, and no friends 

Decide to register

Click “sign up”

Decide on the basics: Which email will I use? The usual password? User name?

Add extra info:BirthdayNameetc…

Enter a CAPTCHA

Confirm

Get sent to verify email page

Wait

Go back in your email, verify email

Go back to browser

And…

21Facebook ConnectIncrease registration, engagement and traffic on your site.Facebook Connect allows your visitors to:Share their identity and log in with 1 clickBring their friends to your site, increasing engagementGenerate more traffic by distributing your content to Facebook’s 250 million usersIdentity & LoginFriendsDistribution

Share their identity and log in with 1 click

Bring their friends to your site, increasing engagement

Generate more traffic by distributing your content to Facebook’s 250 million users

22Facebook Connect makes it easy for your users2. Easy access to their friends and friend content1. User’s real identityA Connected user brings all of their rich Facebook information and friends to your site in 1 click.Decide to registerClick “Connect”Done… a website with your real-life identity, customized content and all your friends.

Decide to register

Click “Connect”

Done

23Users share content back to Facebook3. Content from your site is easily distributed on Facebook, sending traffic back to your site.Content from your site gets shared to Facebook. Traffic comes back to your site.

24Connect is revolutionizing the webWhat sites are seeing:Registrations 30-100%User-generated content 15-60%Each story published to FB generates 0.5 to 2 clicks back to the publishing siteOver 8,000 web sites have adopted Facebook Connect“It is an ingenious stab at solving several nagging problems at once. Web surfers like to socialize while they browse the internet, but many prefer to do so only with their friends rather than with perfect strangers.” - Dec 4, 2008“Supporters of this idea say such programs will help with the emergence of a new ‘social Web,’ because chatter among friends will infiltrate even sites that have been entirely unsociable thus far.”- Nov 30, 2008“Because Facebook Connect is not just a registration system, but also a marketing channel with a built-in audience of 130 million monthly active users, this program will crush competing registration systems.”- Nov 30, 2008

Registrations 30-100%

User-generated content 15-60%

Each story published to FB generates 0.5 to 2 clicks back to the publishing site

Widgets (simple XFBML tags)<fb:fanprofile_id=”britneyspears”></fb:fan><fb:comments></fb:comments>

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Facebook in India

Facebook in IndiaSeveral million Indian users51,000 Indian developersLanguages LiveBengaliHindiPunjabiTamilTeluguMalayalam4 more languages will be translated

51,000 Indian developers

Languages Live

Bengali

Hindi

Punjabi

Tamil

Telugu

Malayalam

4 more languages will be translated

Indian PartnersCricketMobileNews & MediaEducation

Cricket

Games2Win Connect Integration7, 8, 12, 13, 14On our site, we introduced an interactive strip above our games asking consumers to connect with their FB friends

What’s Next?1) IntegrateCheck out our video tutorials: wiki.developers.facebook.com2) Innovate3) Iterate and Grow

Facebook Developer Contest - IndiaBuild, Engage, Win!Create Facebook Appsfirst prize is $4000Facebook Connect Integrationsfirst prize is $4000Submit your applications by September 11thVisitwww.facebook.com/developercontestindia

Create Facebook Apps

first prize is $4000

Facebook Connect Integrations

first prize is $4000

Submit your applications by September 11thVisitwww.facebook.com/developercontestindia

ResourcesDocumentation: wiki.developers.facebook.comHelp: forum.developers.facebook.comVishu Guptavishu@facebook.com