Vinod Nambiar - Facebook Developer Garage Bangalore

1,164 views
1,061 views

Published on

Talk by Vinod Nambiar, Position2 at Facebook Developer Garage Bangalore

1 Comment
2 Likes
Statistics
Notes
  • Great Presentation Vionod .... much appreciated ... I will contact you to work on some interesting propositions .... I have your email ID ....
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,164
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
35
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide
  • Sanjeev – pls have someone fill latest data
  • Vinod Nambiar - Facebook Developer Garage Bangalore

    1. 1.
    2. 2.
    3. 3. A Marketers’ PerspectiveCases from Position2<br />Vinod Nambiar<br />Director Global Delivery, Position2, Inc.<br />08/28<br />
    4. 4. Agenda<br />
    5. 5. What’s the buzz about?<br />
    6. 6. Then.<br />Need<br />Search<br />Consider<br />Buy<br />
    7. 7. Then, and now!<br />Need<br />Search<br />Consider<br />Buy<br />
    8. 8. Changing times…<br />Companies control the message<br />Work the media<br />Release press articles<br />Pay analysts to write favorable article<br />Each person can create a movement<br />Write blogs, Twitter, release videos, share experiences via social networks<br />Use subtle influencers like Facebook and MySpace to signal friends on what they are interested in.<br />By sharing content, people can create massive virtual organizations.<br />
    9. 9. You cannot afford to ignore it!<br />Decision making process - sources of information* <br />* Source: NA & European B2B Online Social Technographic Survey, Q4 2008, Forrester Research Inc.<br />
    10. 10. Top 10 Issues the Boomers voice out on the Net Generation<br />They are dumber than we were at their age.<br />They are screenagers, addicted to the Net, losing their social skills, and they have no time for sports or healthy activities.<br />They have no shame.<br />Because their parents have coddled them, they are adrift in the world and afraid to choose a path.<br />They steal.<br />They are bullying friends online.<br />They are violent.<br />They have no work ethic and will be bad employees.<br />This is the latest narcissistic “me” generation.<br />They don’t give a damn.<br />
    11. 11. Net Geners “eight norms”<br />“Freedom” <br />“Customization”<br />“Scrutiny”<br />“Integrity”<br />
    12. 12. Net Geners “eight norms”<br />“Collaboration”<br />“Entertainment”<br />“Speed”<br />“Innovation”<br />
    13. 13. The media power mix<br />
    14. 14. How they stack up<br />Source : Compete<br />
    15. 15. Spoilt for choice!<br />
    16. 16. Truly integrated wins!<br />
    17. 17.
    18. 18.
    19. 19.
    20. 20. Facebook stories<br />
    21. 21. How do I use Facebook for marketing?<br />Groups<br />Converse<br /><ul><li>Improve your customer relations
    22. 22. Don’t try to control the conversation
    23. 23. Listen & respond to them
    24. 24. Aggregate all the conversations & learn</li></li></ul><li>Case Study – Facebook Group<br />Client: Coverity.com<br /><ul><li>Created a group to connect with software developers and testers.
    25. 25. Group has more than 400 members & we participated in various discussions.</li></li></ul><li>How do I use Facebook for marketing?<br />Groups<br />Pages<br />Converse<br />Communicate<br /><ul><li>Improve your customer relations.
    26. 26. Don’t try to control the conversation.
    27. 27. Listen & respond to them.
    28. 28. Aggregate all the conversations
    29. 29. Increase your brand awareness.
    30. 30. Send updates on new products.
    31. 31. Turn fans into brand ambassadors.
    32. 32. Run contests, loyalty programs etc.</li></li></ul><li>Case Study – Facebook Page<br />Client : Effinfunny.com<br /><ul><li>A fan page was created to communicate news on the latest events and contests.
    33. 33. 35% of event registrations are attributed to fan page activity.</li></li></ul><li>How do I use Facebook for marketing?<br />Groups<br />Pages<br />Applications<br />Converse<br />Communicate<br />Engage<br /><ul><li>Improve your customer relations.
    34. 34. Don’t try to control the conversation.
    35. 35. Listen & respond to them.
    36. 36. Aggregate all the conversations
    37. 37. Increase your brand awareness.
    38. 38. Send updates on new products.
    39. 39. Turn fan into brand ambassadors .
    40. 40. Run contests, loyalty programs etc.
    41. 41. Increase your social media index
    42. 42. Create virtual personal experiences
    43. 43. Increase your engagement score
    44. 44. Give bonus points, virtual gifts etc</li></li></ul><li>
    45. 45.
    46. 46.
    47. 47. Challenge, anyone?<br />
    48. 48. Facebook app challenge!<br />US, B2C, Financial services, debt consolidation<br />US, B2C, bill-pay + password reminder toolbar<br />At stake is,<br />$250: For all ideas that are presented to client<br />Option to pitch in for application development<br />
    49. 49. Surround & Intent Marketing<br />
    50. 50. Thank You<br />vinod@position2.com<br />

    ×