Apps On Social Networks Product, Marketing and Monetization Nikhil Kulkarni Minglebox.com August 28, 2009

Nikhil Kulkarni

Minglebox.com

August 28, 2009

Agenda 1 Apps As Products - Why Is Product Layer Important? 2 Getting Hands Dirty – Elements Of Building Apps 3 Taking It Out – Marketing Apps 4 Show Me The Money – Monetizing Apps 5 Outlook On The Apps Ecosystem

Why Is Product Layer Important? Product is the bridge between the developer and outside world Understanding the user Smoothening the edges Messaging and Communication Talking in a language the user understands Engaging users during development, launch and growth

Product is the bridge between the developer and outside world

Understanding the user

Smoothening the edges

Messaging and Communication

Talking in a language the user understands

Engaging users during development, launch and growth

Elements Of Building Apps Interactivity, engagement and personalization Using the Social Graph well Aim to be the default app – iLike, Movies, SuperWall, Mafia Wars Launch first; launch fast – difficult to play catch up More interactivity and less content Viral features within the app – healthy spaminess index

Interactivity, engagement and personalization

Using the Social Graph well

Aim to be the default app – iLike, Movies, SuperWall, Mafia Wars

Launch first; launch fast – difficult to play catch up

More interactivity and less content

Viral features within the app – healthy spaminess index

Marketing Apps Make users your ambassadors; first 100 users are Gods Stay connected to users all the time Make users feel rewarded with previews, goodies etc. Viral features within the app – let the app market itself Contests, Ads and Cross Promotion

Make users your ambassadors; first 100 users are Gods

Stay connected to users all the time

Make users feel rewarded with previews, goodies etc.

Viral features within the app – let the app market itself

Contests, Ads and Cross Promotion

Monetizing Apps Looking beyond click through, page views and impressions Need high engagement levels Opportunities with brands Minglebox App Case Studies Chess with NIIT Kwality Walls with iPoke

Looking beyond click through, page views and impressions

Need high engagement levels

Opportunities with brands

Minglebox App Case Studies

Chess with NIIT

Kwality Walls with iPoke

Outlook On The Apps Ecosystem Excited about the opportunities Early days still, long way to go More local and personalized apps Will evolve over a period of time Important to engage more users and keep engagement levels high Apps economy will evolve and monetization models will emerge

Excited about the opportunities

Early days still, long way to go

More local and personalized apps

Will evolve over a period of time

Important to engage more users and keep engagement levels high

Apps economy will evolve and monetization models will emerge

Thank You Nikhil Kulkarni [email_address]