Nikhil Kulkarni - Facebook Developer Garage Bangalore

Apps On Social Networks Product, Marketing and Monetization
Nikhil Kulkarni
Minglebox.com
August 28, 2009

Agenda 1 Apps As Products - Why Is Product Layer Important? 2 Getting Hands Dirty – Elements Of Building Apps 3 Taking It Out – Marketing Apps 4 Show Me The Money – Monetizing Apps 5 Outlook On The Apps Ecosystem

Why Is Product Layer Important?
Product is the bridge between the developer and outside world
Understanding the user
Smoothening the edges
Messaging and Communication
Talking in a language the user understands
Engaging users during development, launch and growth

Elements Of Building Apps
Interactivity, engagement and personalization
Using the Social Graph well
Aim to be the default app – iLike, Movies, SuperWall, Mafia Wars
Launch first; launch fast – difficult to play catch up
More interactivity and less content
Viral features within the app – healthy spaminess index

Marketing Apps
Make users your ambassadors; first 100 users are Gods
Stay connected to users all the time
Make users feel rewarded with previews, goodies etc.
Viral features within the app – let the app market itself
Contests, Ads and Cross Promotion

Monetizing Apps
Looking beyond click through, page views and impressions
Need high engagement levels
Opportunities with brands
Minglebox App Case Studies
Chess with NIIT
Kwality Walls with iPoke

Outlook On The Apps Ecosystem
Excited about the opportunities
Early days still, long way to go
More local and personalized apps
Will evolve over a period of time
Important to engage more users and keep engagement levels high
Apps economy will evolve and monetization models will emerge

Thank You Nikhil Kulkarni [email_address]

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Nikhil Kulkarni - Facebook Developer Garage Bangalore

by Abhishek Goyal on Aug 31, 2009

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