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Nikhil Kulkarni - Facebook Developer Garage Bangalore

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Talk by Nikhil Kulkarni, MingleBox at Facebook Developer Garage, Bangalore

Talk by Nikhil Kulkarni, MingleBox at Facebook Developer Garage, Bangalore

Published in: Technology, Business, Education

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Transcript

  • 1.  
  • 2.  
  • 3. Apps On Social Networks Product, Marketing and Monetization
    • Nikhil Kulkarni
      • Minglebox.com
      • August 28, 2009
  • 4. Agenda 1 Apps As Products - Why Is Product Layer Important? 2 Getting Hands Dirty – Elements Of Building Apps 3 Taking It Out – Marketing Apps 4 Show Me The Money – Monetizing Apps 5 Outlook On The Apps Ecosystem
  • 5. Why Is Product Layer Important?
    • Product is the bridge between the developer and outside world
    • Understanding the user
    • Smoothening the edges
    • Messaging and Communication
      • Talking in a language the user understands
    • Engaging users during development, launch and growth
  • 6. Elements Of Building Apps
    • Interactivity, engagement and personalization
    • Using the Social Graph well
    • Aim to be the default app – iLike, Movies, SuperWall, Mafia Wars
    • Launch first; launch fast – difficult to play catch up
    • More interactivity and less content
    • Viral features within the app – healthy spaminess index
  • 7. Marketing Apps
    • Make users your ambassadors; first 100 users are Gods
    • Stay connected to users all the time
    • Make users feel rewarded with previews, goodies etc.
    • Viral features within the app – let the app market itself
    • Contests, Ads and Cross Promotion
  • 8. Monetizing Apps
    • Looking beyond click through, page views and impressions
    • Need high engagement levels
    • Opportunities with brands
    • Minglebox App Case Studies
      • Chess with NIIT
      • Kwality Walls with iPoke
  • 9. Outlook On The Apps Ecosystem
    • Excited about the opportunities
    • Early days still, long way to go
    • More local and personalized apps
    • Will evolve over a period of time
    • Important to engage more users and keep engagement levels high
    • Apps economy will evolve and monetization models will emerge
  • 10. Thank You Nikhil Kulkarni [email_address]
  • 11.