Online marketing & promotions of Cinema

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Facebook, Twitter, and Youtube have millions of users, who are on the lookout for updates on their favourite stars and films. To cash in on this, filmmakers are now joining hands with digital marketing companies to come up with unique online activities, to create lots of buzz before the release date.

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Online marketing & promotions of Cinema

  1. 1. Online Marketing & Promotions in
  2. 2. Facebook, Twitter, and Youtube have millions of users, who are on the lookout for updates on their favourite stars and films. To cash in on this, filmmakers are now joining hands with digital marketing companies to come up with unique online activities, to create lots of buzz before the release date.
  3. 3. Instead of launching it on television, song videos are now uploaded on official Youtube channels first. "Digital campaign opens an array of opportunities that impact the way entertainment is marketed and consumed today. With digital campaign, these films not only address the domestic audience, but have a global reach as well," stated Neeraj Roy, CEO and MD, Hungama Digital.
  4. 4. It gives fans easy access to • • • Podcasts Behind the scenes videos Blog posts & The movie marketers get immediate reaction and feedback for their films
  5. 5. Online Campaigns,Advertising& Promotions • 1. Chennai Express It's in YOUR hands to decide when the trailer premieres Online. Tweet with the hashtag #ChennaiExpressArrives " http://www.facebook.com/photo.php?fbid=537884649608136 &set=a.462020980527837.108862.449517261778209&type =1&theater
  6. 6. 2. Shootout at Wadala Online game based on the movie characters http://www.thegamebox.com/games/shootout-atwadala/play/385
  7. 7. 3. Zindagi Milegi Na Doobara Spain's La Tomatina in GoJiyo with Katrina and Hrithik http://www.afaqs.com/news/company_briefs/?id=50532_Spai n's+La+Tomatina+in+GoJiyo+with+Katrina+and+Hrithik
  8. 8. The successful response to these films goes to show that the digital trend is here to stay, as it directly engages the audience. With such effective options, it empowers film-makers from the promotional events and appearances routine. It does seem like a win-win situation for both the film marketers and cinema lovers in the virtual space.

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