TALENT DEVELOPMENT
     SOLUTIONS
         FOR
 SALES & MARKETING
   PROFESSIONALS



     Sept 2009
If you’re in the controlling position of a team or a
  business, you need to be infinitely adaptable.
  Your people need t...
Executive Education is a real benefit whether you’ve been in
  the job for 30 days or 30 years.
  Not only are the challen...
Back2Campus Learning brings to you high
  quality programs for the Sales & Marketing
  Professionals
  The Programs are be...
PROGRAMS
1.Advanced Program in Strategic Management
 - IIM Calcutta
 Success is combination of right strategy & hard work
...
Advanced Program in Strategic Management
              -IIM Calcutta
Advanced Program in Strategic Management
               -IIM Calcutta

                   Who should attend?
• Managers in...
Advanced Program in Strategic Management
                  -IIM Calcutta

                    Why This Program ?
•   To de...
Advanced Program in Strategic Management
               -IIM Calcutta
           Program Contents
• Strategic Thinking: Si...
Advanced Program in Strategic Management
               -IIM Calcutta
           Program Contents
• Property Rights and st...
Advanced Program in Strategic Management
              -IIM Calcutta

Program Directors :Prof. Biswatosh Saha & Prof. Suhs...
Certificate in Digital Marketing
- Institute of Direct Marketing (IDM) UK
IDM Certificate in Digital Marketing
                   -IDM UK

               Who should attend?

• Marketers who are ac...
IDM Certificate in Digital Marketing
                     -IDM UK

                     Why Enroll ?

•   Get the a struct...
IDM Certificate in Digital Marketing
                  -IDM UK
           Program Modules
1: The digital marketing landsca...
IDM Certificate in Digital Marketing
                  -IDM UK
           Program Modules
 9: Planning and integrating dig...
IDM Certificate in Digital Marketing
                  -IDM UK
            About the Institute
• The Institute of Direct M...
IDM Certificate in Digital Marketing
                  -IDM UK

Duration : 1 Year followed by Certification Exam


Pedagog...
Advanced Program in Sales & Marketing
              -IIM Calcutta
Advanced Program in Sales & Marketing
                -IIM Calcutta

                   Who should attend?
• Mid- to senio...
Advanced Program in Strategic Management
               -IIM Calcutta

                   Why This Program ?
• To get form...
Advanced Program in Strategic Management
                  -IIM Calcutta
                 Program Contents
               ...
Advanced Program in Strategic Management
                  -IIM Calcutta
                 Program Contents
               ...
Advanced Program in Strategic Management
              -IIM Calcutta

Program Directors :Professor Prashant Mishra

Durati...
OUR MISSION
   To facilitate the career development of
   working professionals at all levels through
          quality ed...
CONTACT US FOR
                   ADMISSIONS
                      AND
             CORPORATE PRESENTATIONS


            ...
Thank You !


    Abhinav Saral
Principal Consultant
          .
Upcoming SlideShare
Loading in …5
×

Talent Development Programs For Sales & Marketing

985
-1

Published on

Executive Education Program for Professionals in Sales , Marketing , Strategy , Digital media

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
985
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Talent Development Programs For Sales & Marketing

  1. 1. TALENT DEVELOPMENT SOLUTIONS FOR SALES & MARKETING PROFESSIONALS Sept 2009
  2. 2. If you’re in the controlling position of a team or a business, you need to be infinitely adaptable. Your people need to know you’re steering the ship in the right direction whatever the circumstances. As your business grows, changes and develops, you have to follow a similar path for your self. Unlearning , Learning and growing at the speed your business environment demands, & set high standards The quality of a leader is reflected in the standards they set for themselves. - Ray Kroc, Founder of McDonald's
  3. 3. Executive Education is a real benefit whether you’ve been in the job for 30 days or 30 years. Not only are the challenges you face always changing, but also the ways in which you choose to face them. With change in scenarios , comes a new management concept on the horizon, and keeping up to date with them allows you the flexibility that is essential to success. “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”- Abraham Lincoln (1809 – 1865) American President
  4. 4. Back2Campus Learning brings to you high quality programs for the Sales & Marketing Professionals The Programs are best in its class with an aim to equip you with latest tools, techniques & strategy. Arm your self with right skills acquired by high quality management education “Study as if you were going to live forever :-Maria Mitchell (1818 – 1889) American Astronomer
  5. 5. PROGRAMS 1.Advanced Program in Strategic Management - IIM Calcutta Success is combination of right strategy & hard work 2.Certification Program In Digital Marketing - IDM UK If the medium is digital, the marketer can’t afford to be in print world 3.Advanced Program in Sales & Marketing – IIM Calcutta People who are in the front need to sharpen their skills more often
  6. 6. Advanced Program in Strategic Management -IIM Calcutta
  7. 7. Advanced Program in Strategic Management -IIM Calcutta Who should attend? • Managers in organizations who are currently in roles that require them to handle strategic issues • Senior & middle level managers and profit centre heads • Professionals in Corporate Planning • Sales & Marketing Professionals • M& A Professionals • Head of Departments
  8. 8. Advanced Program in Strategic Management -IIM Calcutta Why This Program ? • To develop the strategic thinking & vision • Learn the core aspect of strategic management • Have your questions answered from the best professors • Network with professionals & get the peer learning • Learn while you work, evening classes in your city • Comes from the great business school • Certificate from IIM Calcutta
  9. 9. Advanced Program in Strategic Management -IIM Calcutta Program Contents • Strategic Thinking: Simulating wars • Institutions and Power • Institutional innovation and business development with non-linear profits • Understanding competition • Strategic challenge in new marketing approaches: Customization, individuated business solutions and the new consumer sovereignty • Electronic marketplaces, auctions, intermediation, commodity exchanges and trading platforms
  10. 10. Advanced Program in Strategic Management -IIM Calcutta Program Contents • Property Rights and strategies in knowledge businesses: Regulation, law and strategy • Understanding evolving financial and risk markets • Strategizing in a network: Exploring modes of cooperation • Exposure to analytical tools for network analysis and visualization • Merger and Acquisitions • Exposure to system thinking and tools of system dynamic analysis • Leadership and Transformation
  11. 11. Advanced Program in Strategic Management -IIM Calcutta Program Directors :Prof. Biswatosh Saha & Prof. Suhsil Khanna Duration : 6 Months Eligibility : Graduation and/or Post Graduation in any discipline with 50% marks (Aggregate) Schedule : 3 hrs on Friday:1830 Hrs & 4+3 days of Campus Visits Pedagogy : Lectures ,Extensive Case Studies, Live Corporate Examples, General Discussions in the Class Certificate : Certificate of Participation from IIM Calcutta upon Completion Program Fees : Rs.85,000 + 2,500 per day for Campus Visit
  12. 12. Certificate in Digital Marketing - Institute of Direct Marketing (IDM) UK
  13. 13. IDM Certificate in Digital Marketing -IDM UK Who should attend? • Marketers who are actively involved in the operational aspects of planning and managing digital or multi- channel marketing campaigns using Digital Media • IT & Telecom Professionals in the technology side Involved in implementing digital marketing projects
  14. 14. IDM Certificate in Digital Marketing -IDM UK Why Enroll ? • Get the a structured formal education on the subject • Internationally recognized Certification • Get equipped with knowledge of digital media • Understand how it is different from traditional medium • Study while you work, an online program • A dedicated tutor assigned for each student • 2 days Face to face workshop in Mumbai, India
  15. 15. IDM Certificate in Digital Marketing -IDM UK Program Modules 1: The digital marketing landscape 2: Search marketing 3: Email marketing 4: Display advertising 5: Affiliate marketing 6: Online PR 7: Emerging digital media 8: Understanding the digital customer
  16. 16. IDM Certificate in Digital Marketing -IDM UK Program Modules 9: Planning and integrating digital campaigns 10: Data management and database applications 11: Principles of website design: customer experience and usability 12: Planning and managing website development 13: Producing great digital creative 14: Regulation, permission and codes of practice 15: Optimising your digital marketing
  17. 17. IDM Certificate in Digital Marketing -IDM UK About the Institute • The Institute of Direct Marketing is Europe's leading body for the professional development of direct, data and digital marketing • Is the leading internationally recognised body for the professional development of direct, data and digital marketing • It sets standards and promotes marketing excellence by providing comprehensive professional development and training, education, qualifications and information services • Awarded Institute status by the UK Department of Trade and Industry in 1993 • The IDM is at the leading edge of one-to-one marketing and is dedicated to keeping the marketing profession abreast of new technology, the new media and the latest business practice • The IDM has till date: • Trained more than 45,000 marketers on open courses and more than 10,000 through in-company programs across 28 countries • Tutored more than 8,000 through our professional qualifications • Welcomed more than 15,000 marketers to their events and conferences www.theidm.com
  18. 18. IDM Certificate in Digital Marketing -IDM UK Duration : 1 Year followed by Certification Exam Pedagogy : Online Study , Assessment & Personal Tutor from IDM UK + 2 days of Workshop in Mumbai Certificate : Certification from IDM UK Program Fees : Rs.95,000 > Special Indian Price + Lodging & Boarding Charges in Mumbai
  19. 19. Advanced Program in Sales & Marketing -IIM Calcutta
  20. 20. Advanced Program in Sales & Marketing -IIM Calcutta Who should attend? • Mid- to senior-level marketing & sales managers seeking to enhance their skills through a structured approach • Recently appointed marketing & Sales professionals with a career in the sales/marketing function. • Managers in any functional area who need to develop a proficiency in marketing & sales • Professionals who are likely to grow in to manager level soon
  21. 21. Advanced Program in Strategic Management -IIM Calcutta Why This Program ? • To get formal education in sales & marketing • Learn new concepts • To develop knowledge and competence for effective market planning and execution • Appreciate the organizational context of marketing decision making and issues thereof • Have your questions answered from the best professors • Network with professionals & get the peer learning • Learn while you work, week end classes in your city • Certificate from IIM Calcutta
  22. 22. Advanced Program in Strategic Management -IIM Calcutta Program Contents Foundation Courses • Marketing Management • Consumer Behavior • Quantitative Methods for Marketing Decisions • Financial Acumen for Sales and Marketing
  23. 23. Advanced Program in Strategic Management -IIM Calcutta Program Contents Advanced Courses • Sales and Distribution Management • Customer Relationship Management • Strategic Brand Management • Strategic Aspects of Marketing • B2B Marketing • Organizational and People Issues in Marketing • Product Management
  24. 24. Advanced Program in Strategic Management -IIM Calcutta Program Directors :Professor Prashant Mishra Duration : 12 Months Eligibility : Graduation and/or Post Graduation in any discipline with 50% marks (Aggregate) . Minimum for 5 years of work exp Schedule : 3 hrs on Sunday :1830 Hrs & 3 days of Campus Visits Pedagogy : Lectures ,Extensive Case Studies, Live Corporate Examples, General Discussions in the Class Certificate : Certificate of Participation from IIM Calcutta upon Completion Program Fees : Rs.148,000 + 4,000 per day for Campus Visit Pay in Installments Or Avail a Bank Loan
  25. 25. OUR MISSION To facilitate the career development of working professionals at all levels through quality education programs AND Bring in the right programs To bridge the skill & talent gaps in the Industry Education is not the filling of a bucket, but the lighting of a fire. -- W. B.Yeats
  26. 26. CONTACT US FOR ADMISSIONS AND CORPORATE PRESENTATIONS E: back2campus@cloud9india.com T : + 91.11.2953 5182 M: + 91.98108 62192 All Programs from IIM Calcutta Available on Distributed Learning Platform at 17 locations in India
  27. 27. Thank You ! Abhinav Saral Principal Consultant .

×