Mobile Banking 2011: Clairmail

  • 1,038 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,038
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Next  Genera*on  Mobile  Banking     ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 2. Agenda•  Key Trends in Mobile•  Benchmarks for Mobile Banking – Europe•  Benchmarks for Mobile Banking – ROW•  Channel Growth Considerations ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 3. Key  Trends  in  Mobile   ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 4. Key Trends in Mobile Banking •  La Caixa http://www.youtube.com/watch?v=Gf5Qa89QAI84 ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 5. Mobile  banking  dates  back  to  2001   2001   2002   Aug  2001   Apr  2002   Feb  2001   SEB  (Estonia)   La  Caixa  launches   HSBC     launches  SMS   launches  P2P   GPRS-­‐based   payments  using   mobile  internet   alerts  and   no*fica*ons   SMS   banking   Dec  2002   Santander  and   Jan  2002   BBVA  launch   Mar  2001   Nordea  launch   Mobipay   Bankinter   “always  on”   payments  scheme   launches  SMS   mobile  banking  in   in  Spain   alerts  and   Finland   no*fica*ons  5
  • 6. Mobile  banking  1.0  primarily  focused  on  extending  OLB     Mobile   •  No*fica*ons  and  alerts   banking   •  Account  management   1.0   •  SMS-­‐based  payments  6
  • 7. Key  trends  in  mobile:  From  mobile  banking  1.0  to  next-­‐ genera*on   Mobile   Distribu*on   Payment   banking  1.0   channel   method   Mobile   Standalone   Standalone   driving   channel   business   digital   strategy  7
  • 8. Challenges  driving  this  mobile  banking  evolu*on   Technology   Customer   Regula*on   behavior   Growing   pressure  on   OPEX  and   margins   Mobile  centric  innova*on  focused   on  differen*a*ng  services  8
  • 9. Benchmarks  for  Innova*on  -­‐  Europe   ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 10. Mobile  as  a  standalone  channel-­‐  La  Caixa  10
  • 11. Mobile  as  a  standalone  channel-­‐  La  Caixa  11
  • 12. Mobile  as  a  standalone  channel-­‐  Akbank   •  SMS  and  Mobile  internet   managed  with  their  own  P&L,   and  embedded  within  a  more   tradi*onal  channel  structure   •  SMS  branch  genera*ng  over   $1  million/month  through   service  fees,  transac*on  fees,   and  mobile  specific  products   •  Mobile  internet  mone*zed   through  efficiency  gains;  low   value  transac*ons  migrated   from  more  expensive  channels  12
  • 13. Mobile as a distribution channel- Danske Bank •  Smartphone  prolifera*on  has   driven  adop*on  to  point   where  it  is  now  considered  a   “full  blown  channel”   •  Currently  broadening  depth   and  reach  of  mobile  services  to   include  instant  loans  and   mobile  brokerage   •  Features  enhancement   focused  on  introducing   biometrics  and  CRM-­‐driven   offers  13 ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 14. Mobile  as  a  distribu*on  channel-­‐  Akbank   •  Akbank  began  distribu*ng   loans  on  mobile  telephones  in   2005  through  their  WAP  portal   •  Distribu*on  has  evolved  to   include  smartphone  apps,  SMS   and  banner  ads  at  non-­‐bank   mobile  internet  proper*es  and   applica*ons   •  Garan*Bank  and  YapiCredi,   among  others,  responded  by   incorpora*ng  similar  features   to  their  mobile  banking  service  14
  • 15. Mobile  as  a  distribu*on  channel-­‐  Bankinter   •  Relevant,  contextual  offers   pushed  to  the  mobile  phone   through  messaging  pladorm,   triggered  by  credit  card/debit   card  purchases   •  ≈  3%  opt-­‐in  rate  for  most   successful  offers,  at  a   significantly  lower  distribu*on   cost  than  tradi*onal  channels   •  Most  successful  with  low   value,  high  margin  products   such  as  consumer  finance,   travel  insurance,  etc.    15
  • 16. Mobile  as  a  standalone  business-­‐  Bankinter   •  Bankinter  partnered  with  KPN  in   2007  to  distribute  SIM-­‐cards  under   a  branded  reseller  agreement   •  ≈10%  of  addressable  market   currently  using  Bankinter  SIM  card     •  Ini*al  value  proposi*on  included   free  SMS  and  mobile  internet   banking  to  s*mulate  channel   adop*on  (3x  greater  among  MVNO   customers)     •  Began  pilo*ng  NFC  through  its  own   MVNO  using  a  SIM-­‐based  solu*on  16
  • 17. Mobile  as  a  payment  method-­‐  La  Caixa   •  In  2010,  La  Caixa  coordinated  a   SIM-­‐based  NFC  mobile   payment  trial  in  Spain,   enabling  customers  and   merchants  with  proper   infrastructure   •  Results  included  +30%  increase   in  transac*ons  and  +23%  in   billing  during  trial   •  Next  steps  included   commercial  rollout  which   began  in  May  2011  17
  • 18. Mobile  driving  digital  strategy   •  New  business  areas  introduced  to  mobile,   star*ng  with  brokerage  and  business  banking   •  Augmented-­‐reality  being  used  for  discovery   •  Tablet-­‐specific  sites  and  applica*ons  centered   around  account  management  (PFM-­‐like  features)     •  Biometrics  and  security  being  introduced     •  SmartTV  applica*ons  prototyped  and  launched  18
  • 19. Mobile  driving  digital  strategy-­‐  Banco  Sabadell   •  Currently  at  70%  SMS  and  14%   web  /  app  adop*on  (as  %  of  OLB);   targe*ng  30%  by  YE  2013     •  Increase  will  be  primarily  driven  by   broadened  device  reach  and   enhanced  mobile  features   •  Device  strategy  now  includes   tablets  and  Windows  Phone   •  Broadened  features  with   introduc*on  of  mobile  brokerage   apps  and  RDC  19
  • 20. Benchmarks  for  Innova*on  -­‐  ROW   ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 21. Mobile as a standalone channel- Wells Fargo21 ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 22. Mobile as a distribution channel- Information Check   Low   Cleared   Withdrawal     Balance   SallieMae   BMO   Bellco  CU  22 ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 23. Mobile as a distribution channel- Product delivery23 ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 24. Mobile as a distribution channel- CBA •  Commonwealth Bank of Australia offering Augmented Reality application which helps users identify properties for sale •  All public information on a specific property published through the app •  Interested in the property? Apply for a loan with the push of a button on an app •  Similar initiatives for properties in Spain with Bankinter; used cars by Huntington Bank in US24 ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 25. Mobile  driving  revenue-­‐  Bank  of  America  
  • 26. Mobile as a payment method- US Bank Enter  recipient’s   Debited  from   Payment   email  address   payor’s  account   received  via  ACH  26 ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 27. Mobile Channel Growth Considerations ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 28. Summary: Key Trends in Mobile •  Extension of OLB à Stand alone channel •  Account access à Distribution of information à Call-To-Action •  Customer Servicing à Product Distribution •  Cost of Business à Fee Generator, Fee Preservation •  Retail à Cross line of business •  Generic information à Contextual (location, transaction history, client tier) •  Banking à Payment method28 ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 29. Mobile is Exploding Across All Vectors•  Access –  Device proliferation –  Access Channels –  Enrollment•  Features –  Account Access –  Bill Pay –  Alerts –  Check Deposit –  Enrollment –  CSR / Mgmt Reporting –  P2P Payments –  Mobile Wallet –  NFC•  Bank business lines and customer segments –  Retail –  Credit & Loans –  Consumer Payments –  Marketing –  Fraud ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 30. Planning for Mobile Explosion: Our recommendations •  Mobile banking is more than just “Apps” •  Use an enterprise platform –  Facilitate growth of mobile channel –  Manage feature proliferation •  Transaction-based, two-way messaging capability30 ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 31. Questions •  Questions? •  Contact info- –  Twitter: @afontao –  Blog: http://www.mobilefiblog.com/ –  Andres.Fontao@clairmail.com31 ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.
  • 32. Thank  You   ©2011 Clairmail Confidential. Contains Proprietary Information. Not for Distribution.