Mobile App Stores - BlackBerry's AppWorld

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  • Adam (21/04/2010) : Added Bold3 & Pearl3 images (Black smartphone with shadow) and full names.

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  • 1. BlackBerry Appworld Klemens Schrattenbacher September 7 th , 2010
  • 2. BlackBerry Smartphones BlackBerry® Pearl ™ 3G smartphone BlackBerry® Bold ™ 9700 smartphone BlackBerry® Torch ™ smartphone
  • 3. Some Figures
  • 4. BlackBerry AppWorld - Figures Source: a median price point of $5.99 per app, compared with $2.72  on Android and S1.99 on iPhone. Analysis: BlackBerry Users Willing to Pay the Most for Apps, by Monida Alleven Wieless Week March 2010
    • Launched April 1, 2009
    • On-device app
    • Available in 6 languages in 60 countries
    • Pre-loaded with some carriers
    • Free and Paid apps
    • Distribute custom Themes
    • Desktop storefront for browsing apps
    Features
    • Over 20 million unique App World client downloads
    • Over 1 million app downloads per day
    • 10,000+ apps available
    • Great success stories from our partners
    • Co-marketing can drive huge boost to downloads
    • Positive “app usage” metrics*
    Results To-Date
    • Paid app catalog in all countries where available
    • Carrier billing integration
    • Credit card billing
    • 70/30 revenue split for all transactions
    Monetization
  • 5. Product Overview
  • 6. BlackBerry App World 2.0
    • Neue Funktionen
      • Carrier-Billing-Integration (AT&T, Verizon, T-Mobile, Rogers and more to come this year)
      • BlackBerry® ID-Integration
      • Zusätzliche Bezahloption mit Kreditkarte
      • Ansicht für top new apps
      • Barcode-Scan
      • verbesserte Suche
      • My World-Ergänzungen
      • Sync-Möglichkeiten von e-Commerce und My World in die Desktop-Website der App World integriert
      • WiFi-Unterstützung
  • 7. BlackBerry® ID Set-Up
    • Users are prompted to create a BlackBerry® ID to:
      • Download and Purchase apps
      • Access ‘My World’ Features
    • Users are prompted to authenticate their BlackBerry® ID when:
      • Changing or modifying their personal account/payment information
      • Purchasing or downloading
      • Authentication sessions expires after 10 minutes.
    • Users are able to sync previous purchases when they create their BlackBerry® ID:
      • Existing users that have paid with PayPal will initially be required to set up a PayPal Billing Agreement to sync their previous purchases.
      • All users are able to change their payment options to select a new payment method.
  • 8. Credit Card & PayPal Billing Options
    • Paying with PayPal
      • PayPal account will be tied to new BlackBerry user account/password
      • Previous PayPal purchases will be migrated to the new BlackBerry user account/password (for My World functionalities)
      • Requires user acceptance of PayPal billing agreement
    • Paying with Credit Card
      • Support for major credit cards (Visa, MasterCard, American Express)
    • Carrier Billing
      • Carrier Billing will be available with selected Carriers in NA.
    • All BlackBerry App World users can select either/or payment method, but not both
    • Desired payment method can be changed at any time by user by modifying their personal account/payment information.
  • 9. Purchase Flow
    • Simple User Purchase Flow:
      • BlackBerry® ID
      • User reviews/confirms Purchase
      • Download begins…
    • Benefits:
      • Incorporation of BlackBerry® ID to manage BlackBerry App World login to allow download and purchases.
      • Allows users to access free applications when they switch BlackBerry devices.
  • 10. New “Top 25” List switcher
    • Quickly switch between multiple “Top 25” lists:
      • Top 25 Free Apps
      • Top 25 Paid Apps
      • Top 25 Themes
      • Top 25 Newest Apps
      • Top 25 Updated Apps
  • 11. Scan a Barcode, just like BBM! Menu option available on Feature view Scan a barcode from the anywhere – print, web, etc… App World instantly finds the app you scanned!
  • 12. Search Improvements
    • Search improvements include:
      • Higher accuracy on searches
      • Performance Improvements
      • Character Support
      • (I.e. Ka-Glom)
  • 13. For Developers
  • 14. BlackBerry Plattform-Vorteile
    • Konzept der „Super Apps“
    • „ Always on“-Erlebnis
    • Tiefe Integration in Standard-Applikationen sowie Drittanbieter-Apps
    • Proaktiver Informationsfluss durch Mitteilungen
    • Multi-Kanal-Fähigkeit mit im Hintergrund laufenden Apps
    • APIs für Kontext-basierte Einbettung von Inbox, PIM, Kamera, Telefon, etc.
    • Integration von Location Based Services und Karten
    • Beispiele für „Super Apps“-Funktionen
    • Direkter Start der App mit aktuellem Kontext aus der Inbox
    • App ergänzt automatisch Kalender und Adressbuch (z.B. Hotelbuchung etc.)
    • App informiert automatisch über Aktion (z.B. WM-Spiel, eBay etc.)
    • App erkennt außergewöhnlichen Standortwechsel und meldet dies
    • App kann unauffällig im Hintergrund Content herunter laden
  • 15. BlackBerry App World v2.0 features: Developers
      • Key Features:
      • Credit Card and Carrier billing payment options for end-users
        • Expansion of PAID app catalog availability across launched regions
        • New Revenue Split (70/30) to support new billing models
      • Improvements to the ingestion process to stimulate the development community
      • Real-time status updates on the progress of application approvals
      • Vendor Credit System
        • Vendor Credit History
      • Change Request Management
        • Override Application and Vendor Names
      • Application Language Management Features
  • 16. BlackBerry AppWorld – OS Statistics In May 2010, pre OS4.5 downloads accounted for less than 2% of app downloads.  5.0 (which didn’t launch in market until October 2009) accounted for 52% of all app download with 4.6.1 a close second with 27%. 
  • 17. Country and Language Expansion
    • Country Support
      • BlackBerry App World is now available in over 60 countries
      • Currently reach over 80% of the 4 1 Million worldwide subscriber base
      • Country Support will grow aggressively in the future
        • Major markets – China, Middle East , Eastern Europe
    • Language Support
        • BlackBerry App World currently supports English, French, Italian, German, Spanish, and Brazilian Portuguese . This will expand in calendar 2010
            • Languages being considered are: Chinese, Japanese, Thai, Korean, Dutch, European Portuguese, Turkish, and Polish