Mobile App Stores - BlackBerry's AppWorld


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  • Adam (21/04/2010) : Added Bold3 & Pearl3 images (Black smartphone with shadow) and full names.
  • Mobile App Stores - BlackBerry's AppWorld

    1. 1. BlackBerry Appworld Klemens Schrattenbacher September 7 th , 2010
    2. 2. BlackBerry Smartphones BlackBerry® Pearl ™ 3G smartphone BlackBerry® Bold ™ 9700 smartphone BlackBerry® Torch ™ smartphone
    3. 3. Some Figures
    4. 4. BlackBerry AppWorld - Figures Source: a median price point of $5.99 per app, compared with $2.72  on Android and S1.99 on iPhone. Analysis: BlackBerry Users Willing to Pay the Most for Apps, by Monida Alleven Wieless Week March 2010 <ul><li>Launched April 1, 2009 </li></ul><ul><li>On-device app </li></ul><ul><li>Available in 6 languages in 60 countries </li></ul><ul><li>Pre-loaded with some carriers </li></ul><ul><li>Free and Paid apps </li></ul><ul><li>Distribute custom Themes </li></ul><ul><li>Desktop storefront for browsing apps </li></ul>Features <ul><li>Over 20 million unique App World client downloads </li></ul><ul><li>Over 1 million app downloads per day </li></ul><ul><li>10,000+ apps available </li></ul><ul><li>Great success stories from our partners </li></ul><ul><li>Co-marketing can drive huge boost to downloads </li></ul><ul><li>Positive “app usage” metrics* </li></ul>Results To-Date <ul><li>Paid app catalog in all countries where available </li></ul><ul><li>Carrier billing integration </li></ul><ul><li>Credit card billing </li></ul><ul><li>70/30 revenue split for all transactions </li></ul>Monetization
    5. 5. Product Overview
    6. 6. BlackBerry App World 2.0 <ul><li>Neue Funktionen </li></ul><ul><ul><li>Carrier-Billing-Integration (AT&T, Verizon, T-Mobile, Rogers and more to come this year) </li></ul></ul><ul><ul><li>BlackBerry® ID-Integration </li></ul></ul><ul><ul><li>Zusätzliche Bezahloption mit Kreditkarte </li></ul></ul><ul><ul><li>Ansicht für top new apps </li></ul></ul><ul><ul><li>Barcode-Scan </li></ul></ul><ul><ul><li>verbesserte Suche </li></ul></ul><ul><ul><li>My World-Ergänzungen </li></ul></ul><ul><ul><li>Sync-Möglichkeiten von e-Commerce und My World in die Desktop-Website der App World integriert </li></ul></ul><ul><ul><li>WiFi-Unterstützung </li></ul></ul>
    7. 7. BlackBerry® ID Set-Up <ul><li>Users are prompted to create a BlackBerry® ID to: </li></ul><ul><ul><li>Download and Purchase apps </li></ul></ul><ul><ul><li>Access ‘My World’ Features </li></ul></ul><ul><li>Users are prompted to authenticate their BlackBerry® ID when: </li></ul><ul><ul><li>Changing or modifying their personal account/payment information </li></ul></ul><ul><ul><li>Purchasing or downloading </li></ul></ul><ul><ul><li>Authentication sessions expires after 10 minutes. </li></ul></ul><ul><li>Users are able to sync previous purchases when they create their BlackBerry® ID: </li></ul><ul><ul><li>Existing users that have paid with PayPal will initially be required to set up a PayPal Billing Agreement to sync their previous purchases. </li></ul></ul><ul><ul><li>All users are able to change their payment options to select a new payment method. </li></ul></ul>
    8. 8. Credit Card & PayPal Billing Options <ul><li>Paying with PayPal </li></ul><ul><ul><li>PayPal account will be tied to new BlackBerry user account/password </li></ul></ul><ul><ul><li>Previous PayPal purchases will be migrated to the new BlackBerry user account/password (for My World functionalities) </li></ul></ul><ul><ul><li>Requires user acceptance of PayPal billing agreement </li></ul></ul><ul><li>Paying with Credit Card </li></ul><ul><ul><li>Support for major credit cards (Visa, MasterCard, American Express) </li></ul></ul><ul><li>Carrier Billing </li></ul><ul><ul><li>Carrier Billing will be available with selected Carriers in NA. </li></ul></ul><ul><li>All BlackBerry App World users can select either/or payment method, but not both </li></ul><ul><li>Desired payment method can be changed at any time by user by modifying their personal account/payment information. </li></ul>
    9. 9. Purchase Flow <ul><li>Simple User Purchase Flow: </li></ul><ul><ul><li>BlackBerry® ID </li></ul></ul><ul><ul><li>User reviews/confirms Purchase </li></ul></ul><ul><ul><li>Download begins… </li></ul></ul><ul><li>Benefits: </li></ul><ul><ul><li>Incorporation of BlackBerry® ID to manage BlackBerry App World login to allow download and purchases. </li></ul></ul><ul><ul><li>Allows users to access free applications when they switch BlackBerry devices. </li></ul></ul>
    10. 10. New “Top 25” List switcher <ul><li>Quickly switch between multiple “Top 25” lists: </li></ul><ul><ul><li>Top 25 Free Apps </li></ul></ul><ul><ul><li>Top 25 Paid Apps </li></ul></ul><ul><ul><li>Top 25 Themes </li></ul></ul><ul><ul><li>Top 25 Newest Apps </li></ul></ul><ul><ul><li>Top 25 Updated Apps </li></ul></ul>
    11. 11. Scan a Barcode, just like BBM! Menu option available on Feature view Scan a barcode from the anywhere – print, web, etc… App World instantly finds the app you scanned!
    12. 12. Search Improvements <ul><li>Search improvements include: </li></ul><ul><ul><li>Higher accuracy on searches </li></ul></ul><ul><ul><li>Performance Improvements </li></ul></ul><ul><ul><li>Character Support </li></ul></ul><ul><ul><li>(I.e. Ka-Glom) </li></ul></ul>
    13. 13. For Developers
    14. 14. BlackBerry Plattform-Vorteile <ul><li>Konzept der „Super Apps“ </li></ul><ul><li>„ Always on“-Erlebnis </li></ul><ul><li>Tiefe Integration in Standard-Applikationen sowie Drittanbieter-Apps </li></ul><ul><li>Proaktiver Informationsfluss durch Mitteilungen </li></ul><ul><li>Multi-Kanal-Fähigkeit mit im Hintergrund laufenden Apps </li></ul><ul><li>APIs für Kontext-basierte Einbettung von Inbox, PIM, Kamera, Telefon, etc. </li></ul><ul><li>Integration von Location Based Services und Karten </li></ul><ul><li>Beispiele für „Super Apps“-Funktionen </li></ul><ul><li>Direkter Start der App mit aktuellem Kontext aus der Inbox </li></ul><ul><li>App ergänzt automatisch Kalender und Adressbuch (z.B. Hotelbuchung etc.) </li></ul><ul><li>App informiert automatisch über Aktion (z.B. WM-Spiel, eBay etc.) </li></ul><ul><li>App erkennt außergewöhnlichen Standortwechsel und meldet dies </li></ul><ul><li>App kann unauffällig im Hintergrund Content herunter laden </li></ul>
    15. 15. BlackBerry App World v2.0 features: Developers <ul><ul><li>Key Features: </li></ul></ul><ul><ul><li>Credit Card and Carrier billing payment options for end-users </li></ul></ul><ul><ul><ul><li>Expansion of PAID app catalog availability across launched regions </li></ul></ul></ul><ul><ul><ul><li>New Revenue Split (70/30) to support new billing models </li></ul></ul></ul><ul><ul><li>Improvements to the ingestion process to stimulate the development community </li></ul></ul><ul><ul><li>Real-time status updates on the progress of application approvals </li></ul></ul><ul><ul><li>Vendor Credit System </li></ul></ul><ul><ul><ul><li>Vendor Credit History </li></ul></ul></ul><ul><ul><li>Change Request Management </li></ul></ul><ul><ul><ul><li>Override Application and Vendor Names </li></ul></ul></ul><ul><ul><li>Application Language Management Features </li></ul></ul>
    16. 16. BlackBerry AppWorld – OS Statistics In May 2010, pre OS4.5 downloads accounted for less than 2% of app downloads.  5.0 (which didn’t launch in market until October 2009) accounted for 52% of all app download with 4.6.1 a close second with 27%. 
    17. 17. Country and Language Expansion <ul><li>Country Support </li></ul><ul><ul><li>BlackBerry App World is now available in over 60 countries </li></ul></ul><ul><ul><li>Currently reach over 80% of the 4 1 Million worldwide subscriber base </li></ul></ul><ul><ul><li>Country Support will grow aggressively in the future </li></ul></ul><ul><ul><ul><li>Major markets – China, Middle East , Eastern Europe </li></ul></ul></ul><ul><li>Language Support </li></ul><ul><ul><ul><li>BlackBerry App World currently supports English, French, Italian, German, Spanish, and Brazilian Portuguese . This will expand in calendar 2010 </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Languages being considered are: Chinese, Japanese, Thai, Korean, Dutch, European Portuguese, Turkish, and Polish </li></ul></ul></ul></ul></ul>