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  • 1. Leon CruywagenTechnical Sales Lead – LotusLiveIBM CorpCool ways to work Smarter in theCloud
  • 2. There is a greater need for IT to helpaddress the business challenges created bythis complexity. Doing more with less Reduce capital expenditures and operational expenses Reducing risk Ensure the right levels of security and resiliency across all business data and processes Higher quality services Improve quality of services and deliver new services that help the business grow and reduce costs Breakthrough agility Increase ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk
  • 3. Cloud is a shift in the consumption and delivery of ITwith the goal of simplifying to manage complexity moreeffectively.  Cloud is: ◦ A new consumption and delivery model  Cloud addresses: ◦ Cost reduction ◦ Scale ◦ Utilization ◦ Self-service ◦ IT agility, flexibility and delivery of value  Cloud represents: ◦ The industrialization of delivery for IT supported services  Cloud includes: ◦ Deployment models: public, private, hybrid ◦ Delivery models: Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Software as a Service (SaaS) and Business Process as a Service
  • 4. There are three ways to acquire ITcapabilities Software, hardware Pre-integrated systems Provided as and services and appliances services Cloud computing is a new delivery and consumption model or methodology spanning all 3 ways.
  • 5. What is different about cloud computing? Without cloud computing With cloud computing  Virtualized resources  Location  Automated service independent management  Rapid scalability  Standardized services  Self-service  Software  Software  Hardware  Hardware  Storage  Storage  Networking  Software  Storage  Networking  Hardware  NetworkingNote: Elements of cloud computing taken from NIST, Gartner, Forrester and IDC cloud computing definitions
  • 6. Cloud computing delivers IT and businessbenefits Virtualized Higher utilization Economy of scale benefits Doing more with less Lower capital expenseStandardized Easier access Flexible pricing Higher quality services Reuse and share Easier to integrate Automated Faster cycle times Breakthrough agility Lower operating expenses and reducing risk Optimized utilization Improved compliance Optimized security End user experience
  • 7. The emerging agenda: the impact of cloudcomputing is extending into drivingbusiness transformation An enabler of business transformation Business-  Creating new business models focused  Enabling speed and innovation  Reengineering business process  Supporting new levels of collaboration Transformation An evolution of information technology IT-focused  Changing the economics of IT  Automating service delivery  Radically exploiting standardization  Rapidly deploying new capabilities Efficiencies
  • 8. A systematic approach to cloud computingcan ensure a successful implementation. Build  Integrate public cloud services  Design and construct private clouds  Quality assurance (test) Plan  Security and compliance  Understand strategic direction  Lifecycle management  Analyze workloads  Determine delivery model  Define architecture Deliver  Build the business case  Pilot  Deploy  Consume  Manage  Optimize
  • 9. Design a cloud computing deployment aspart of the existing IT optimizationstrategy and roadmap Standardize and automate  Standardize services Virtualize  Reduce deployment cycles  Remove physical  Enable scalability Consolidate resource boundaries  Flexible delivery  Increase hardware  Reduce infrastructure utilization complexity  Reduce hardware  Reduce staffing costs requirements  Simplify deployments  Manage fewer things better  Lower operational costs
  • 10. Adoption of cloud computing will beworkload drivenWorkload characteristics determine standardizationTest for Standardization Examine for Risk Explore New Workloads  Web infrastructure  Database  High volume, low cost applications analytics  Transaction processing  Collaborative infrastructure  Collaborative Business  ERP workloads Networks  Development and test  Highly regulated workloads  Industry scale “smart”  High Performance  ... applications Computing  ...  ...
  • 11. Workloads may be at different levels ofreadiness for cloud
  • 12. There is a spectrum of deploymentoptions for cloud computing Private Public IT capabilities are provided “as a IT activities / functions are service,” over an intranet, within the provided “as a service,” over enterprise and behind the firewall the Internet Enterprise Users Enterprise Enterprise Enterprise data center data center A B A B Private cloud Managed Hosted private Shared cloud Public cloud private cloud cloud services services Third-party Third-party hosted • Free operated and operated • Register • Credit Card • Click to contract Internal and external service delivery Hybrid methods are integrated
  • 13. Many large enterprise clients will develop ahybrid cloud strategy and IBM is investingin enabling an efficient hybrid modelIDC agrees with this perspective….
  • 14. Public and Private Clouds are preferred fordifferent workloads Top private workloads Top public workloads  Data mining, text mining, or other analytics  Audio/video/Web conferencing  Security  Service help desk  Data warehouses or data marts  Infrastructure for training and  Business continuity and disaster recovery demonstration  Test environment infrastructure  WAN capacity, VOIP Infrastructure  Long-term data archiving/preservation  Desktop  Transactional databases  Test environment infrastructure  Industry-specific applications  Storage  ERP applications  Data center network capacity  ServerDatabase- and application-oriented Infrastructure workloadsworkloads emerge as most appropriate emerge as most appropriateSource: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
  • 15. Clients interviewed significantly prefer private clouds over public orhybrid clouds Overall, how appealing are the public, private Public vs. Private trade-off considerations and hybrid delivery models for your company? Benefits  Increased Speed Private 64%  Lower Cost Security Public 30%  Insecure or incomplete data deletion  Isolation failure  Malicious Insiders  Management infrastructure compromise Private 64% Governance  Resiliency  Level and source of support Hybrid 38%  Architectural & management control  Compliance Customization / specializationSource: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
  • 16. Our cloud portfolio is addressing clientneeds with real capabilities and offeringsacross the full cloud lifecycle, enabled bythe IBM Cloud platform Plan Build Deliver Help our clients to develop a Help our clients to enable Clients can consume Cloud strategy, assess their enterprise to deliver secure, reliable services “on workloads or identify pilot Cloud Services the IBM Cloud” opportunities The IBM Cloud is: • An ecosystem platform – capabilities for clients and for our ecosystem partners • A delivery platform and architecture for public and private cloud services
  • 17. Leveraging the IBM Cloud Application, ISV other partner ecosystems IBM Delivered Anchor Industry Ecosystem Other IBM / SaaS Solutions Enablers ISV Plats Services Dev/Test … Platform ISVs ISVs ISVs The IBM Cloud Cloud Common Management Platform Cloud Reference Architecture
  • 18. A framework for cloud computing Application infrastructure for Business services delivering cloud services delivered via the cloud Integrated capabilities for visibility, control,IT services that are integrated Cloud-based business automation and securitywith cloud services solutions for industry- of cloud services specific processes S Existing services and a Industry-specific services Business planning / lifecycle a management and security third-party services, S management services partner ecosystems Integrated service S a Process Collaboration Analytics a services services services … S P a Shared middleware services a S I a Infrastructure services a S Capabilities to define an Virtualized and optimized enterprise architecture for systems storage and business planning/alignment networking and tools for managing the lifecycle of cloud services
  • 19. Ready-to-consume cloud services from the IBM CloudB us ines s is thecons umer  IBM Federal Community Cloud  IBM BlueWorks Live  IBM Smart Business  IBM LotusLive expense reporting on the IBM Cloud S a Industry-specific services  IBM Smart Business a S Industry-specific services Business planning and lifecycle Select Learning management and security S Services SaaS management services a Integrated service a Bus. Process Collaboration Analytics … Process Collaboration Analytics  IBM Managed S servicesservices services services … servicesservices Security P Services a Shared middleware services  IBM Tivoli Live a S I a Infrastructure services a S  IBM Smart Business Cloud for  IBM Smart Business Desktop on the IBM Cloud development and test on the  IBM Smart Business End User Support IBM Cloud  IBM Testing Services for Cloud -- self-enablement portal  IBM Rational Load Testing on  IBM Information Protection Services the IBM Cloud -- managed backup cloud  Cast Iron Systems IT is the cons umer
  • 20. IBM provides services in support of cloud computing Plan Enable IBM Strategy and Change Services  IBM Application Development  Resiliency Validation for for Cloud Adoption Services for Cloud Computing Cloud Computing IBM Strategy and Change Services  IBM Deployment Planning and  IBM Software Support for Cloud Providers Automation (Rational) Services – Enhanced Technical Support IBM Infrastructure Strategy and  IBM Testing Services for Cloud Planning for Cloud Computing Computing  IBM Managed Support Services – managed IBM Resiliency Consulting Services  IBM Data Center Family™ technical support IBM Data Center and Facilities solutions – data center design services  IBM Software Support Strategy Services – data center Services strategy and plan  Security Consulting Services in support of Cloud Computing  IBM Hardware IBM Network optimization for cloud Maintenance Services computing  Express managed e-mail IBM Converged Communications security and Express managed Services for Unified Web security from IBM Communications as a Service – strategy and assessment
  • 21. Cloud service management capabilities areneeded to enable visibility, control andautomation of cloud services Workflow Provisioning Manage the process Automate provisioning for approval of usage of resources Monitoring Metering and rating Provide visibility Track usage of performance of of resources virtual machines
  • 22. Security is among a top concern with cloudcomputing...The IBM Security Framework provides a structure to address this concern Application and process People and identity Help keep applications secure, Mitigate the risks protected from malicious or associated with user fraudulent use, and hardened access to corporate against failure resources Network, server and end point Optimize service availability by Data and information mitigating risks to network components Understand, deploy and properly test controls for access to and usage of Physical infrastructure sensitive data Provide actionable intelligence on the desired state of physical infrastructure security and make improvements Professional Managed services Hardware and services software
  • 23. IBM is investing in cloud computing to meet internal and client needs D ublin E hning en B e ijing S e o ul I rela nd G erm a ny C hina S . K o re a T o k yo S ilic o n V a lley R a leig h C a lifo rnia N o rth C a ro lina H a no i J a pa n V ie tna m B a ng a lo re I ndia S ing a po re I B M C lo ud L a bs S ão I B M C lo ud D a ta C ente rs P a ulo J o ha nne s burg B ra zil S o uth A fric aIBM CIO Cloud Implementations: Analytics Collaboration Development Desktop Storage Business and Test Services Blue Insight LotusLive Dev/Test Workplace Network Storage Production 140,000 users 75% of all web Time to build a Cloud Cloud Cloud growing to conferencing dev/ test Estimated Up to 40% 1,000 200,000 environment savings up to savings in applications from 1 week to 30% storage costs identified 1 hour
  • 24. Working together with an ecosystem ofIBM Business Partners to accelerate andoptimize your cloud journey
  • 25. Cloud is an opportunity—will you be ableto take advantage?  Technology is enabling a smarter planet  We must face head-on the challenges to building an effective IT  Cloud computing is one key way to address the challenges of a smarter planet
  • 26. Thank you for your time today.For more information: http://www.ibm.com/cloudContact: Leon Cruywagen +1-720-342-0465 leonpc@us.ibm.com