Influencing policy through public engagement - the Sustainable Uplands project


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This presentation considers how effective public engagement with research can help influence policy to achieve wider societal benefits

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Influencing policy through public engagement - the Sustainable Uplands project

  1. 1. Public Engagement for Policy Impact Mark Reed
  2. 2. Plan• The project• Public engagement• Impact• Learning lessons
  3. 3. 1 The Project
  4. 4. • £1M RELU/LWEC & ESRC funded project helping people anticipate and adapt to future change across UK uplands since 2005• Almost £1M co-funding from research users• Interdisciplinary team of 25 people from 5 Universities & 2 NGOs
  5. 5. • Analysing environmental case studies across the UK• Workshops with KE academics/professionals• Best practice principles• Living With Environmental Change partnership’s Knowledge Exchange Guidelines
  6. 6. 2 Public engagement
  7. 7. the usual stuff• Videos on You Tube and DVD• Newspaper/magazine articles• Newsletters in visitor centres• Project websites• Community meetings• Schools resources (Summer 2013)
  8. 8. • Interactive website social media –• Twitter: – @reluuplands (>2000 followers) – @sustainlearning (>1000 followers) – Top twitter tips for academics (>12,000 views on Scribd)
  9. 9. social media Photographers Bird watchers Politicians & Academic & film-makers political parties institutions Unions Land managers Academic individuals Public sector individuals Public sector...what we tweet about organisations Journalists & writers Media organisations & NGOs, charities & publications think-tanks Business individuals & consultants Businesses & NGO individuals consultancies Who our followers are: Public Spam
  10. 10. arts• Jazz composition by Huw Warren• Song and music video by award-winning photography collective & David Attenbourgh’s sound recordist• Fairytale told by storyteller and made into book• Conceptual art by Dalziel & Scullion (hunting bag)
  11. 11. apps• Suite of smart phone apps for Lake District National Park & “visitor payback” module for other apps (coming in summer 2013) – Learn about the hidden beauty and value of the landscapes you’re walking through through map-based text, audio, video & photography – Invest in the places you love: • Woodland creation • Bee corridors • Peatland restoration • Footpath repair
  12. 12. 3 Impact
  13. 13. Impact• Public engagement resources also influence policy-makers – Music video shown to 10,000 people from 153 countries at a congress that got peatlands onto IUCN’s international work programme – DEFRA are part funding our app work, so they can feed lessons into their Payment for Ecosystem Service Action Plan
  14. 14. Impact• Raising public consciousness about issues you’re researching can raise those issues up the political agenda • Statistics from our research quoted in the Independent newspaper were quoted in parliament • Regular media coverage over last 5 years helped keep political momentum – now funded by DEFRA to draft a UK Peatland Carbon Code to finance peatland restoration
  15. 15. 4 Learning lessons
  16. 16.
  17. 17. Follow on: @SustainLearning @reluuplands