Your SlideShare is downloading. ×
0
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Chamber Gold Program Slides June 2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Chamber Gold Program Slides June 2012

109

Published on

AbelsComm presentation: "Social Media - The Next Generation" for Denver Chamber of Commerce

AbelsComm presentation: "Social Media - The Next Generation" for Denver Chamber of Commerce

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
109
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Denver Chamber Gold Program: To SM or not SM Richard Abels Abels Communication Company June 15, 2012 1
  • 2. 4 Areas of Unified Activity 2
  • 3. The Marketing Tool Bag 3
  • 4. The Social Media Mix 4
  • 5. Goals → Audience(s) Who and How Many are they? Why are they? Where are they? How do you reach them?  Are they even on SM? 5
  • 6. 6
  • 7. Goals + Audience → Msgs/Tools Meet their needs Why important to audience (not you) Advantages/niche Credibility/expertise Why audience should care 7
  • 8. Effectiveness: Reaching The Right People 8
  • 9. Effectiveness: Reaching The Right People With the Right Message 9
  • 10. Effectiveness: Reaching The Right People With the Right Message To Engage Them 10
  • 11. Effectiveness: Reaching The Right People With the Right Message To Engage them So they take the Action you want 11
  • 12. SM: Part of Mix IF you define Tangible goals Content (it’s king!) and relevance Day-to-day responsibility Monitoring How you use the info 12
  • 13. SM: Where It Works Consumers, Retail etc. Content providers When people are “listening” Create interaction Immediacy/Call to Action 13
  • 14. SM: Where It Doesn’t Closed environment Wrong audience Push too much info too frequently Not relevant No Call to Action 14
  • 15. Social Media It’s all about Goals, Tools and Effectiveness 15
  • 16. Which Ones Will You Use? 16
  • 17. Questions at Conclusion Richard Abels Abels Communication Company (303) 779-6292 www.AbelsComm.com 17

×