Denver Chamber Gold Program:      To SM or not SM            Richard Abels      Abels Communication Company               ...
4 Areas of Unified Activity                              2
The Marketing Tool Bag                         3
The Social Media Mix                       4
Goals → Audience(s)   Who and How Many are they?   Why are they?   Where are they?   How do you reach them?     Are t...
6
Goals + Audience → Msgs/Tools   Meet their needs   Why important to audience (not you)   Advantages/niche   Credibilit...
Effectiveness: Reaching   The Right People                          8
Effectiveness: Reaching   The Right People   With the Right Message                             9
Effectiveness: Reaching   The Right People   With the Right Message   To Engage Them                             10
Effectiveness: Reaching   The Right People   With the Right Message   To Engage them   So they take the Action you wan...
SM: Part of Mix IF you define   Tangible goals   Content (it’s king!) and relevance   Day-to-day responsibility   Moni...
SM: Where It Works   Consumers, Retail etc.   Content providers   When people are “listening”   Create interaction   ...
SM: Where It Doesn’t   Closed environment   Wrong audience   Push too much info too frequently   Not relevant   No Ca...
Social Media  It’s all about Goals, Tools and            Effectiveness                                    15
Which Ones Will You Use?                           16
Questions at Conclusion           Richard Abels  Abels Communication Company (303) 779-6292   www.AbelsComm.com           ...
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Chamber Gold Program Slides June 2012

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"Social Media - The Next Generation" presentation for Denver Chamber of Commerce

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Chamber Gold Program Slides June 2012

  1. 1. Denver Chamber Gold Program: To SM or not SM Richard Abels Abels Communication Company June 15, 2012 1
  2. 2. 4 Areas of Unified Activity 2
  3. 3. The Marketing Tool Bag 3
  4. 4. The Social Media Mix 4
  5. 5. Goals → Audience(s) Who and How Many are they? Why are they? Where are they? How do you reach them?  Are they even on SM? 5
  6. 6. 6
  7. 7. Goals + Audience → Msgs/Tools Meet their needs Why important to audience (not you) Advantages/niche Credibility/expertise Why audience should care 7
  8. 8. Effectiveness: Reaching The Right People 8
  9. 9. Effectiveness: Reaching The Right People With the Right Message 9
  10. 10. Effectiveness: Reaching The Right People With the Right Message To Engage Them 10
  11. 11. Effectiveness: Reaching The Right People With the Right Message To Engage them So they take the Action you want 11
  12. 12. SM: Part of Mix IF you define Tangible goals Content (it’s king!) and relevance Day-to-day responsibility Monitoring How you use the info 12
  13. 13. SM: Where It Works Consumers, Retail etc. Content providers When people are “listening” Create interaction Immediacy/Call to Action 13
  14. 14. SM: Where It Doesn’t Closed environment Wrong audience Push too much info too frequently Not relevant No Call to Action 14
  15. 15. Social Media It’s all about Goals, Tools and Effectiveness 15
  16. 16. Which Ones Will You Use? 16
  17. 17. Questions at Conclusion Richard Abels Abels Communication Company (303) 779-6292 www.AbelsComm.com 17
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