Voltaren campaign || A.TANTAWY

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Voltaren campaign || A.TANTAWY

  1. 1. 2010 CAMPAIGN NOVARTIS PHARMA © Market Compass Consultancy 2009
  2. 2. Voltaren No.1 in Egypt … Improved ‫فلتارين‬ ‫الدواء رقم 1 في مصز ... تطور‬ © Market Compass Consultancy 2009
  3. 3. Indicate the change in Very Attractive packaging and other message which is a feature. fact between the market
  4. 4. IMC Plan Expand the message © Market Compass Consultancy 2009
  5. 5. Our Plan Radio Campaign Patient Outdoors Cars sticker Pharmacist Press Campaign Doctor Pharmacy Branding Doctors mails Distributor Distributors Giveaways.
  6. 6. o Campaign in Booth Arabic and English in Nogoom FM, Nile FM, EL-shark El-Awsat and Radio Maser. o Aired for Only two working weeks (10days). ‫عيش متعة الحزكة بدون ألم مع فلتارين بشكلة‬ ‫الجديد .... الدواء رقم واحد في مصز الذي‬ .‫ينصح به األطباء‬
  7. 7. Ads and Press Releases
  8. 8.  Chose the main medical magazine + General magazines : • Seha • Mota7da pharmacy magazine • Seif magazine
  9. 9.  Press release effect the direct customers and we plan to: 1. Improve product image in physicians perception. 2. Refresh the indications of Voltaren. 3. Credibility of press release will increase trust between audience.
  10. 10. Car Branding
  11. 11. Cars Stickers For Medical REP. cars that placed on the back of the car body
  12. 12. Drug House
  13. 13.  Pharmacy is the home of all Drug, and Voltaren is No.1 in this home SO, Unique Pharmacy Branding Unique Unique Unique Unique Unique pharmacy Poster Stand Dangler flyer Branding
  14. 14. oThere are too many danglers in pharmacies than anywhere in the world , So we Create a new Idea to replace Dangler and Stand as well. Danglers
  15. 15. It’s a mix between Dangler and Stand placed within eye range with attractive and new form.
  16. 16. Flyer Pg 1 Pg 2 Why we Trust Voltaren ?? Voltaren Range Voltaren Doctors says… Product and usage All in Arabic and simple information
  17. 17. Door  Long, thin, catchy color and new poster in easy way.  The problem that pharmacy poster dose not last long time ..
  18. 18.  The same flag used in D+S but bigger and hanged on he pharmacy door or outer wall.
  19. 19. Mailing
  20. 20.  Send a mail distributed by hand contain informative massage about Voltaren and its USP.
  21. 21. The Power of telesales
  22. 22.  Telesales is a powerful channels contact all pharmacist daily collecting orders… plan to send your massage through them.,  Giveaways : ◦ Calendars. ◦ Mugs. ◦ Pens.
  23. 23. Arhman.Tantawy@gmail.com 002 010 74 20 147

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