Shave code sampling event

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Shave code sampling event

  1. 1. Sampling Activity Cairo 1&2 July, 2011ShaveCode @Pyramids marketing 1
  2. 2. Executive Summary Sampling ShaveCode sampling card and flying in Cairo in location below: • Day One:  Date : 1 July 2011  Location: Rehab City  Sampling QTY: 10,000 Sample  By: • Salah Rashad , Mahmad Yousif & AbdelRhman Tantawy • Three Pyramids Merchandizers • 10 female Ushers. ShaveCode @Pyramids marketing 2
  3. 3. Executive Summary Sampling ShaveCode sampling card and flying in Cairo in location below: • Day two:  Date : 2 July 2011  Locations: Nasser City & Heliopolis  Sampling QTY: 15,000 Sample  By: • Salah Rashad , Mahmad Yousif & AbdelRhman Tantawy • Three Pyramids Merchandizers • 10 female Ushers. ShaveCode @Pyramids marketing 3
  4. 4. 1 July 2011 Day ONE | Rehab CityThe Food Court,, Maximum Communication 4 ShaveCode @Pyramids marketing
  5. 5. As Rehab City Characterized by A & b+ class residents, That’s why we rent Food Court as a central point Ushers have an opportunity to convince consumers about ShaveCode and describe its advantage over other foaming brandsSamples QTY: 10,000 envelopDuration: Starting 4pm – 10:30pmEasy locations coverage and high cooperation 5 ShaveCode @Pyramids marketing
  6. 6. POS’s and materials used Tools 1. New sampling Cards 2. Four Roll-ups 3. One pop-Up Ushers 1. New ShaveCode T-shirt (two color) 2. ShaveCode ID * maintain material consistence 3. Acraleek Tray *More expensive but better image ShaveCode @Pyramids marketing 6
  7. 7. Locations 3,000 sample 511. The Food court: very Crowded location contain the main materials and 6/10 ushers 1,000 sample 422. Sou’a El-Rehab (The Market): main location for resident daily supplies 5,000 sample33. Mall1+ El-Mahmal 1 1,000 sample 344. Mall2+ Metro 1,000 sample55. Rehab Main High Way (Exit to Suez Road) 2 ShaveCode @Pyramids marketing 7
  8. 8. Team 1 Team 2 Team 3Sampling Teams 6 Usher 2 Ushers + 2Mershandizer 2 Ushers + 2mershandizers Food Court Malls and The Market Rehab Exit ShaveCode @Pyramids marketing 8
  9. 9. Photos 1 The Food court ShaveCode @Pyramids marketing 9
  10. 10. Photos 1 The Food court ShaveCode @Pyramids marketing 10
  11. 11. Photos 1 The Food court ShaveCode @Pyramids marketing 11
  12. 12. Photos 1 The Food court ShaveCode @Pyramids marketing 12
  13. 13. Photos 1 The Food court ShaveCode @Pyramids marketing 13
  14. 14. Photos 5 Rehab Exit ShaveCode @Pyramids marketing 14
  15. 15. Photos 5 Rehab Exit ShaveCode @Pyramids marketing 15
  16. 16. Comments “ShaveCode better than cream, it does not cause after irritations” 25years guy “I use it to shave my head .. Cost effective” 54years father “ShaveCode leave after shave film on skin, and I like it” 25year man “It help me to know where to shave” 30year family man “I shave my whole body with ShaveCode” 28year building-body man “it is perfect with dry skin,, as foam drying my skin” 25 year man “I use ShaveCode ” 40 year female ShaveCode @Pyramids marketing 16
  17. 17. 2 July 2011 Day TWO | Naser City & HeliopolisNasser City and Heliopolis ,, Maximum Coverage 17 ShaveCode @Pyramids marketing
  18. 18. To cover all locations with maximum coverage we divide our forces as below Team 1 Team 2 Team 3 Salah Rashed Mahmad Yousif AbdelRhman Tantawy 3ushers + 1mershandizer 3ushers + 1mershandizer 4ushers + 1mershandizer Ahly Club Ahly Club Horya Mall City Star Wonder Land mall Sheraton + FGI + Oasis Genena Mall El-Zouhour Club El-Thawra Street + El-MarganySamples QTY: 15,000 envelop and sachetDuration: Starting 5pm - 11pmWe use six cars to cover this all different locations 18 ShaveCode @Pyramids marketing
  19. 19. LocationsNaser City1. Ahly Club2. Wonder Land mall3. City Star4. El-Zouhour Club5. Genena Mall 19 ShaveCode @Pyramids marketing
  20. 20. LocationsHeliopolis1. Horya Mall2. Sheraton + FGI + Oasis3. El-Thwra Street4. El-Margany Street
  21. 21. Photos Naser City ShaveCode @Pyramids marketing 21
  22. 22. Photos Naser City ShaveCode @Pyramids marketing 22
  23. 23. Photos Naser City ShaveCode @Pyramids marketing 23
  24. 24. Photos Naser City ShaveCode @Pyramids marketing 24
  25. 25. Photos Naser City ShaveCode @Pyramids marketing 25
  26. 26. Photos Naser City ShaveCode @Pyramids marketing 26
  27. 27. Photos Naser City ShaveCode @Pyramids marketing 27
  28. 28. Photos Naser City ShaveCode @Pyramids marketing 28
  29. 29. Photos Naser City ShaveCode @Pyramids marketing 29
  30. 30. Photos Naser City ShaveCode @Pyramids marketing 30
  31. 31. Photos Naser City ShaveCode @Pyramids marketing 31
  32. 32. Photos Naser City ShaveCode @Pyramids marketing 32
  33. 33. Photos Naser City ShaveCode @Pyramids marketing 33
  34. 34. Photos Naser City ShaveCode @Pyramids marketing 34
  35. 35. Photos Naser City ShaveCode @Pyramids marketing 35
  36. 36. Photos Naser City ShaveCode @Pyramids marketing 36
  37. 37. Photos Naser City ShaveCode @Pyramids marketing 37
  38. 38. Photos Naser City ShaveCode @Pyramids marketing 38
  39. 39. Photos Naser City ShaveCode @Pyramids marketing 39
  40. 40. Photos Naser City ShaveCode @Pyramids marketing 40
  41. 41. Photos Naser City ShaveCode @Pyramids marketing 41
  42. 42. Photos Naser City ShaveCode @Pyramids marketing 42
  43. 43. Photos Naser City ShaveCode @Pyramids marketing 43
  44. 44. Photos Naser City ShaveCode @Pyramids marketing 44
  45. 45. Photos Heliopolis ShaveCode @Pyramids marketing 45
  46. 46. Photos Heliopolis ShaveCode @Pyramids marketing 46
  47. 47. Photos Heliopolis ShaveCode @Pyramids marketing 47
  48. 48. Photos Heliopolis ShaveCode @Pyramids marketing 48
  49. 49. Photos Heliopolis ShaveCode @Pyramids marketing 49
  50. 50. Thanks@PyramidsMarketing

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